Knowledge Partners

B2B Commerce Benchmarking Report
Knowledge Partners August 29, 2022
An analysis of digital commerce data from one hundred leading companies across industries and business models.
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Prioritizing the Digital Healthcare Experience
Knowledge Partners August 26, 2022
Infrastructure investment, technology advances and the pandemic are transforming expectations for digital health.
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Conducting the Media Mix Orchestra to Build Brand Success
Knowledge Partners August 23, 2022
In this short report, Ekimetrics sheds new light on the marketing mix modelling approach, providing the firm’s take on past and future marketing trends.
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What Talent Want: 2022 Creative, Marketing, and Digital Talent Report
Knowledge Partners August 23, 2022
Based on a survey of over 350 respondents, Cella was able to draw a variety of conclusions about workers and job-seekers.
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A Practical Approach to the Cookieless Future of Marketing Effectiveness
Knowledge Partners August 22, 2022
Marketers across the world have been facing a rapidly changing digital tracking landscape as leading advertisers and publishers take a stance on privacy matters. Increasingly, access is being blocked to the digital footprints that have driven both our targeting and understanding of digital marketing performance.
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What Is Omnichannel Marketing?
Knowledge Partners August 22, 2022
HMI Performance Incentives provides a “101” level overview of omnichannel marketing, and what it means to brand experiences and business in general.
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Is Your Preferred Partner Program Painful or Prosperous?
Knowledge Partners August 19, 2022
Agency Mania Solutions highlighted the value to brands of preferred partner programs, also known as P3.
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Examining Three Proven Ways to Cultivate Customer Loyalty
Knowledge Partners August 17, 2022
HMI Performance Incentives, a B2B solutions provider, examines three common approaches organizations take to earning customer loyalty, outlining the pros and cons to each and making a recommendation about which approach seems to be the most effective.
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Machine Learning: A Social Media Game Changer
Knowledge Partners August 16, 2022
DEFINITION 6 explores how brands can use AI and machine learning to develop more engaging marketing strategies and content.
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Consumer Data Trust Index: H1, 2022
Knowledge Partners August 15, 2022
Jebbit shared data on how data-collection practices and other trends are influencing consumers trust in different business sectors, as well as in specific brands.
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Looking for Better Agency Relationships? Ask Better Questions.
Knowledge Partners August 15, 2022
Agency Mania Solutions offered sample questions that can valuably be used to guide planning and scope alignment, briefing, and agency reviews.
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Your Quick Guide to Driving Strategy Using Analysis and Insights
Knowledge Partners August 12, 2022
Although it can be both complicated and ambiguous, there are ways to lay the foundation for a solid and well-defined digital experience strategy. This article lists five steps to adopt in using analysis and insights to develop a digital strategy.
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Metaverse and Media
Knowledge Partners August 10, 2022
Variety Intelligence Platform combined its own analysis on the development of the metaverse with observations from a diverse group of experts who bring their own distinct perspectives to something the industry is only beginning to understand.
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The Future of Content
Knowledge Partners August 10, 2022
The Future of Content report by Variety Intelligence Platform offers a big-picture perspective of the massive landscape that is the convergence of the media and technology industries.
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How to Design with Inclusivity in Mind
Knowledge Partners August 8, 2022
Actionable advice for brands on representing DE&I in marketing imagery across 8 dimensions—race & ethnicity, skin tone, gender, disabilities, LGBTQ+, age, body type and socioeconomic status—and building successfully inclusive creative teams.
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The State of CTV Advertising Mid-Year 2022 Report
Knowledge Partners July 27, 2022
TVision’s state of CTV advertising report provides statistics on major CTV platforms and discusses what companies like Netflix and Disney+ adding ad-supported tiers of service could mean for advertisers.
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The What, When, Why, and How of a Brand Refresh
Knowledge Partners July 26, 2022
The agency VShift defined a brand refresh, distinguishing it form a rebrand, and shared tips for how to make it successful.
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Media Inflation Outlook: 2022 and 2023
Knowledge Partners July 25, 2022
AuditStar and Cortex Media created a media inflation forecast that covers the Americas, Europe, and Asia Pacific.
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Powerfully Inclusive Marketing Visuals
Knowledge Partners July 21, 2022
MediaMonks created an inclusive imagery tip sheet for marketers looking to drive diversity, equity, and inclusion throughout their marketing.
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Radically Inclusive Marketing Research
Knowledge Partners July 21, 2022
Looking for ways to make your marketing more diverse, equitable and inclusive? MediaMonks recommends starting at the beginning with your research practices.
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