Knowledge Partners
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Substantiating Advertising Claims in Three Steps: A How-To Checklist for Advertisers
Knowledge Partners May 2, 2022The Better Business Bureau National Program’s National Advertising Division provided a comprehensive checklist for marketers looking to substantiate claims in their advertising.
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65 Percent of Marketers Go Beyond Traditional Agency Partnerships to Include Specialists and Media Platforms
Knowledge Partners April 29, 2022A new report from R3 on marketing integration and client-agency partnerships reveals how the success of these relationships hinges on the ability of marketers to regularly apply fundamentals of the marketing practice in new ways.
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Foursquare Insights: Sustainable Consumer Behavior
Knowledge Partners April 29, 2022To better understand how Americans are approaching sustainable living, Foursquare examined foot traffic patterns alongside self-reported survey data to analyze the shifts in consumers’ efforts in becoming sustainable in various aspects of life — transportation, food consumption, and shopping habits.
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2022 Travel Trends
Knowledge Partners April 27, 2022In this report, Foursquare takes a closer look at travelers’ behavior and foot traffic patterns from November 1st through December 31st, 2021 compared to the same months in 2020 to help identify and capitalize on key learnings and trends.
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Standard Media Index on the Industry: 2021 Year in Review and Look Ahead
Knowledge Partners April 21, 2022Standard Media Index offered detailed data and benchmarks on media spending.
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Pharma Marketing 101: Five Things Every Health Care Marketer Should Know
Knowledge Partners April 14, 2022The pharmaceutical industry is unique with its own set of regulations and considerations marketers must learn to navigate. With more than 20 years of health care agency experience, Carrie Craigmyle, DeepIntent’s SVP of Strategy, shares five things every health care marketer needs to know.
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Five Tips for the First-Time Programmatic CTV Advertiser
Knowledge Partners April 11, 2022As pharmaceutical advertisers increasingly embrace CTV, and specifically programmatic CTV, DeepIntent CMO Marcella Milliet-Sciorra breaks down what they need to know.
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dentsu Creative Trends 2022: New Worlds Order
Knowledge Partners April 7, 2022In this report, dentsu explores the role brands and businesses can play in designing for an evolving consumer, consumed by a virtual worlds and emerging technologies.
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Digital Health Data and Digital Marketing: How Healthcare Marketers Can Unlock Opportunity at the Intersection
Knowledge Partners April 7, 2022“Digital health data is the oil; programmatic is the engine,” says DeepIntent CEO Chris Paquette, explaining the incredible opportunity at the intersection of anonymized health data and advancements in digital marketing.
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2022 Food and Beverage Trends
Knowledge Partners April 4, 2022Quench Agency provides a report on trends in the food and beverage industry, to help brands remain competitive within their categories.
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The Patient Perspective: Do Patients Find Pharmaceutical Ads Relevant?
Knowledge Partners April 4, 2022DeepIntent surveyed patients to better understand how they feel about pharmaceutical ads. CMO Marcella Milliet-Sciorra discusses the company’s findings, which include 51 percent of patients finding ads more memorable when they’re relevant to their medical needs and conditions.
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The Ultimate Guide to Data Clean Rooms
Knowledge Partners April 4, 2022Considering a Data Clean Room? InfoSum shared its guide to selecting the right clean room solution for your needs, including use cases by industry, data strategies and case studies showing how companies are using clean rooms today.
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The Rise of Gaming: Consumer Sentiment Study
Knowledge Partners April 1, 2022dentsu offers insights into attitudes toward gaming garnered through a survey of 1,000 respondents.
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Health Marketing in the Age of Universal Activism: Consumer Vision Implications — Part One
Knowledge Partners March 30, 2022In this report, dentsu discusses the need for health and wellness brands to rethink their value proposition in an age where consumer behavior is driven by a range of influences and causes, including climate change and data privacy.
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2022 Media Trends
Knowledge Partners March 28, 2022In this report Dentsu looks at three megatrends that are helping to define marketers’ recovery from the COVID-19 pandemic, each with smaller manifestations or sub-trends, with major implications for brands.
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Brands Can Lead the Way: Creating a More Inclusive World by Empowering Diverse Content Creation
Knowledge Partners March 28, 2022In this report, BEN explores how marketers can connect with consumers through inclusive and relevant messaging and diverse content creators.
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How to Lock-In on Your Target Audience with Social Video
Knowledge Partners March 25, 2022Tubular Labs released a study on gamer behavior beyond gaming content and platforms, and provided recommendations on how marketers can use these insights to create a content strategy that drives sales.
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The Rise of Sustainable Media
Knowledge Partners March 25, 2022A global study into green consumer behaviors and how these redefine business environmental strategy for corporate growth alongside effective and authentic marketing.
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Four Things Marketers Can Do to Improve Customer Retention
Knowledge Partners March 24, 2022Customer Portfolios offers up some solutions for how marketers can better approach customer retention without sacrificing acquisition.
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How to Increase the Value of Your Customer Portfolio
Knowledge Partners March 23, 2022Marketers realize that just focusing on customer acquisition isn’t growing the overall customer “portfolio.” According to martech agency Customer Portfolios, marketers need to start looking at their entire portfolio to see how the customer base is evolving and either positively or negatively impacting revenue.
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