Knowledge Partners
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CTV Takes Center Stage: Global Benchmarks Report
Knowledge Partners May 20, 2022Innovid shares insights and best practices for marketers looking to integrate connected TV (CTV) into their video advertising strategies.
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Don’t Be Seduced by the Mystery Box: Creativity in Ads Matters More Than Ever
Knowledge Partners May 12, 2022Brands are relying on technology for their marketing decisions, but must remember that a good idea and well-executed creative can generate performance and lead to a successful campaign.
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Black Glass Issue 002: Real Marketing Teams
Knowledge Partners May 10, 2022Hiring and retaining top talent has been a focus of CMOs for years, but far less attention has been paid to how that talent is organized into an optimal team structure. Clay Jones and Stephanie Eaddy of Black Glass explored the challenges marketing teams face and provided steps leaders can take to optimize their teams.
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Puffery 101
Knowledge Partners May 10, 2022Better Business Bureau National Programs explained what “puffery” means, and how much of it brands are allowed to get away with.
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Endorsements and Testimonials
Knowledge Partners May 6, 2022Better Business Bureau National Programs shared important considerations businesses should make before using endorsements and testimonials in advertising.
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A Modern Marketer’s Guide to Identity and Privacy in a Post-Cookie World
Knowledge Partners May 4, 2022This guide from Goodway Group seeks to assuage marketers’ fears and deliver answers to the most complex challenges they face in a post-cookie world.
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Five Tips for Truthful and Transparent Influencer Marketing and Product Reviews
Knowledge Partners May 4, 2022Better Business Bureau’s National Advertising Division offered tips for marketers looking to ensure truthfulness and transparency when working with influencers and leveraging product reviews.
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2022 Digital Marketing Trends
Knowledge Partners May 2, 2022Whether you’re forging ahead on your marketing plans or looking for the right way to pivot, it’s important to remain agile in our dynamic digital world. In this comprehensive ebook, marketers looking to innovate and set themselves apart will find B2B and B2C recommendations to help them stay ahead of the curve.
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Substantiating Advertising Claims in Three Steps: A How-To Checklist for Advertisers
Knowledge Partners May 2, 2022The Better Business Bureau National Program’s National Advertising Division provided a comprehensive checklist for marketers looking to substantiate claims in their advertising.
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65 Percent of Marketers Go Beyond Traditional Agency Partnerships to Include Specialists and Media Platforms
Knowledge Partners April 29, 2022A new report from R3 on marketing integration and client-agency partnerships reveals how the success of these relationships hinges on the ability of marketers to regularly apply fundamentals of the marketing practice in new ways.
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Foursquare Insights: Sustainable Consumer Behavior
Knowledge Partners April 29, 2022To better understand how Americans are approaching sustainable living, Foursquare examined foot traffic patterns alongside self-reported survey data to analyze the shifts in consumers’ efforts in becoming sustainable in various aspects of life — transportation, food consumption, and shopping habits.
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2022 Travel Trends
Knowledge Partners April 27, 2022In this report, Foursquare takes a closer look at travelers’ behavior and foot traffic patterns from November 1st through December 31st, 2021 compared to the same months in 2020 to help identify and capitalize on key learnings and trends.
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Standard Media Index on the Industry: 2021 Year in Review and Look Ahead
Knowledge Partners April 21, 2022Standard Media Index offered detailed data and benchmarks on media spending.
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Pharma Marketing 101: Five Things Every Health Care Marketer Should Know
Knowledge Partners April 14, 2022The pharmaceutical industry is unique with its own set of regulations and considerations marketers must learn to navigate. With more than 20 years of health care agency experience, Carrie Craigmyle, DeepIntent’s SVP of Strategy, shares five things every health care marketer needs to know.
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Five Tips for the First-Time Programmatic CTV Advertiser
Knowledge Partners April 11, 2022As pharmaceutical advertisers increasingly embrace CTV, and specifically programmatic CTV, DeepIntent CMO Marcella Milliet-Sciorra breaks down what they need to know.
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dentsu Creative Trends 2022: New Worlds Order
Knowledge Partners April 7, 2022In this report, dentsu explores the role brands and businesses can play in designing for an evolving consumer, consumed by a virtual worlds and emerging technologies.
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Digital Health Data and Digital Marketing: How Healthcare Marketers Can Unlock Opportunity at the Intersection
Knowledge Partners April 7, 2022“Digital health data is the oil; programmatic is the engine,” says DeepIntent CEO Chris Paquette, explaining the incredible opportunity at the intersection of anonymized health data and advancements in digital marketing.
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2022 Food and Beverage Trends
Knowledge Partners April 4, 2022Quench Agency provides a report on trends in the food and beverage industry, to help brands remain competitive within their categories.
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The Patient Perspective: Do Patients Find Pharmaceutical Ads Relevant?
Knowledge Partners April 4, 2022DeepIntent surveyed patients to better understand how they feel about pharmaceutical ads. CMO Marcella Milliet-Sciorra discusses the company’s findings, which include 51 percent of patients finding ads more memorable when they’re relevant to their medical needs and conditions.
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The Ultimate Guide to Data Clean Rooms
Knowledge Partners April 4, 2022Considering a Data Clean Room? InfoSum shared its guide to selecting the right clean room solution for your needs, including use cases by industry, data strategies and case studies showing how companies are using clean rooms today.
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