Knowledge Partners
-
The Rise of Gaming: Consumer Sentiment Study
Knowledge Partners April 1, 2022dentsu offers insights into attitudes toward gaming garnered through a survey of 1,000 respondents.
view -
Health Marketing in the Age of Universal Activism: Consumer Vision Implications — Part One
Knowledge Partners March 30, 2022In this report, dentsu discusses the need for health and wellness brands to rethink their value proposition in an age where consumer behavior is driven by a range of influences and causes, including climate change and data privacy.
view -
2022 Media Trends
Knowledge Partners March 28, 2022In this report Dentsu looks at three megatrends that are helping to define marketers’ recovery from the COVID-19 pandemic, each with smaller manifestations or sub-trends, with major implications for brands.
view -
Brands Can Lead the Way: Creating a More Inclusive World by Empowering Diverse Content Creation
Knowledge Partners March 28, 2022In this report, BEN explores how marketers can connect with consumers through inclusive and relevant messaging and diverse content creators.
view -
How to Lock-In on Your Target Audience with Social Video
Knowledge Partners March 25, 2022Tubular Labs released a study on gamer behavior beyond gaming content and platforms, and provided recommendations on how marketers can use these insights to create a content strategy that drives sales.
view -
The Rise of Sustainable Media
Knowledge Partners March 25, 2022A global study into green consumer behaviors and how these redefine business environmental strategy for corporate growth alongside effective and authentic marketing.
view -
Four Things Marketers Can Do to Improve Customer Retention
Knowledge Partners March 24, 2022Customer Portfolios offers up some solutions for how marketers can better approach customer retention without sacrificing acquisition.
view -
How to Increase the Value of Your Customer Portfolio
Knowledge Partners March 23, 2022Marketers realize that just focusing on customer acquisition isn’t growing the overall customer “portfolio.” According to martech agency Customer Portfolios, marketers need to start looking at their entire portfolio to see how the customer base is evolving and either positively or negatively impacting revenue.
view -
2021 Holiday Shopping Analysis
Knowledge Partners March 22, 2022TVB shares insights demonstrating why brands should leverage local broadcast television to drive retail purchases during the holiday season.
view -
Taking a Fresh Look at ROAS
Knowledge Partners March 22, 2022Return on Ad Spend, or ROAS, is a common metric to measure campaign performance, especially in direct mail campaigns. This metric is easy to calculate, easy to explain, and resonates across stakeholder. However, brands who are truly focused on their customers should move away from ROAS.
view -
The Dentsu Global Ad Spend Forecast — January 2022
Knowledge Partners March 21, 2022The Dentsu Ad Spend Forecast is a twice-yearly report that combines data from over 50 global markets to accurately predict trends in ad spending across the globe.
view -
Back to School and College 2021
Knowledge Partners March 16, 2022According to TVB’s 2021 back-to-school shopping analysis, whether consumers will be shopping online or in stores, retailers can drive purchases by using local broadcast TV to target all shoppers based on their geographic location and needs.
view -
TVB Thought Leader Podcast Series: Bob Liodice, CEO of ANA
Knowledge Partners March 10, 2022Bob Liodice, CEO of ANA and Steve Lanzano, President and CEO of TVB discussed the local broadcast TV landscape and how it can benefit marketers, including hot topics like TV measurement, media usage, CTV and Next Gen TV.
view -
Delivering Audio Success: Industry Trends in Streaming Audio and Podcast Performance
Knowledge Partners March 3, 2022Audacy shares insights, benchmarks, and analyses for streaming audio and podcast performance.
view -
Running Toward Ad Impact
Knowledge Partners March 2, 2022DISQO shares insights from its recent report on the impact of Super Bowl Ads.
view -
Audiences, Shoppers, and Modern Storytellers: How Social Video Influences Consumer Cycles
Knowledge Partners March 1, 2022Tubular Labs uncovered data illustrating the role that social video plays in consumers’ efforts to make plans for travel, as well as how that video content factors in to purchases of a wide variety of items.
view -
How Much in Fees Are Ad Tech Companies Charging Publishers and Advertisers?
Knowledge Partners March 1, 2022Many news organizations recoup the costs of media production primarily through digital advertising. Learn more about the virtual “supply chain” of Supply Side Platforms (SSPs) that work with publishers and Demand Side Platforms (DSPs), which aggregate ad buying demand from media agencies and brands.
view -
101 Insider Tips — Direct Mail
Knowledge Partners February 22, 2022RRD Marketing Solutions shares 101 breakthrough ideas and reminders that drive results and savings for direct mail programs.
view -
Social Video and E-Commerce: Converting Views to Dollars
Knowledge Partners February 18, 2022In this report, Tubular Labs discussed how emerging technologies enhance online shopping, and how Tubular’s new e-commerce intelligence allows you to convert social video views to ROI.
view -
Decrypting Consumer Behavior and Crypto
Knowledge Partners February 14, 2022Consumer insights platform DISQO examined different groups’ attitudes and behaviors around cryptocurrency and the stock-trading app Robinhood.
view