Knowledge Partners
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The Definitive Guide for an Effective Channel Incentive Program
Knowledge Partners June 14, 2022With this guide from HMI Performance Incentives, you’ll learn how to create and optimize your channel incentive programs. The guide features tips for how to make your channel incentive program easy to understand, successfully market the program, establish meaningful and attainable goals, and more.
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Five Snapchat Ad Creative Findings for CPG Marketers
Knowledge Partners June 7, 2022In this analysis of Snapchat ads from CPG brands, VidMob quantifies how Snapchat consumers respond to different visual cues.
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Silicon Valley Can Launch a Website in a Day, Why Does It Take My Company a Year?
Knowledge Partners June 7, 2022A modular approach can help enterprise-scale businesses with a fast, reliable way to roll out critical digital initiatives.
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Six Snapchat Ad Creative Findings for Entertainment Marketers
Knowledge Partners June 3, 2022In this analysis of Snapchat ads from entertainment brands, VidMob quantifies how Snapchat consumers respond to different visual cues.
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Three Snapchat Ad Creative Findings for FinServ Marketers
Knowledge Partners June 1, 2022In this analysis of Snapchat ads from financial services marketers, VidMob quantifies how Snapchat consumers respond to different visual cues.
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Best Practices for Lifecycle Marketing
Knowledge Partners May 27, 2022This eBook covers six simple steps your brand should follow when assembling, running, and maximizing lifecycle marketing efforts.
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Engaging Gen Z Through Authentic Messaging
Knowledge Partners May 26, 2022Gen Z drives much of the cultural conversation on social media. This audience grew up in a different world as digital native internet users. Gen Z is the most diverse, culturally fluid generation, and they question everything.
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Top 10 Benefits of Influencer Marketing
Knowledge Partners May 26, 2022Within shares the top 10 benefits of leveraging influencers for marketing campaigns.
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Designing Your App with Experience in Mind
Knowledge Partners May 23, 2022ICF, a global advisory and digital services provider, highlighted numerous considerations to have in mind as you approach the task of designing an app.
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CTV Takes Center Stage: Global Benchmarks Report
Knowledge Partners May 20, 2022Innovid shares insights and best practices for marketers looking to integrate connected TV (CTV) into their video advertising strategies.
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Don’t Be Seduced by the Mystery Box: Creativity in Ads Matters More Than Ever
Knowledge Partners May 12, 2022Brands are relying on technology for their marketing decisions, but must remember that a good idea and well-executed creative can generate performance and lead to a successful campaign.
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Black Glass Issue 002: Real Marketing Teams
Knowledge Partners May 10, 2022Hiring and retaining top talent has been a focus of CMOs for years, but far less attention has been paid to how that talent is organized into an optimal team structure. Clay Jones and Stephanie Eaddy of Black Glass explored the challenges marketing teams face and provided steps leaders can take to optimize their teams.
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Puffery 101
Knowledge Partners May 10, 2022Better Business Bureau National Programs explained what “puffery” means, and how much of it brands are allowed to get away with.
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Endorsements and Testimonials
Knowledge Partners May 6, 2022Better Business Bureau National Programs shared important considerations businesses should make before using endorsements and testimonials in advertising.
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A Modern Marketer’s Guide to Identity and Privacy in a Post-Cookie World
Knowledge Partners May 4, 2022This guide from Goodway Group seeks to assuage marketers’ fears and deliver answers to the most complex challenges they face in a post-cookie world.
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Five Tips for Truthful and Transparent Influencer Marketing and Product Reviews
Knowledge Partners May 4, 2022Better Business Bureau’s National Advertising Division offered tips for marketers looking to ensure truthfulness and transparency when working with influencers and leveraging product reviews.
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2022 Digital Marketing Trends
Knowledge Partners May 2, 2022Whether you’re forging ahead on your marketing plans or looking for the right way to pivot, it’s important to remain agile in our dynamic digital world. In this comprehensive ebook, marketers looking to innovate and set themselves apart will find B2B and B2C recommendations to help them stay ahead of the curve.
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Substantiating Advertising Claims in Three Steps: A How-To Checklist for Advertisers
Knowledge Partners May 2, 2022The Better Business Bureau National Program’s National Advertising Division provided a comprehensive checklist for marketers looking to substantiate claims in their advertising.
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65 Percent of Marketers Go Beyond Traditional Agency Partnerships to Include Specialists and Media Platforms
Knowledge Partners April 29, 2022A new report from R3 on marketing integration and client-agency partnerships reveals how the success of these relationships hinges on the ability of marketers to regularly apply fundamentals of the marketing practice in new ways.
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Foursquare Insights: Sustainable Consumer Behavior
Knowledge Partners April 29, 2022To better understand how Americans are approaching sustainable living, Foursquare examined foot traffic patterns alongside self-reported survey data to analyze the shifts in consumers’ efforts in becoming sustainable in various aspects of life — transportation, food consumption, and shopping habits.
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