Knowledge Partners
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Exploring the Links Between Creative Execution and Marketing Effectiveness
Knowledge Partners October 29, 2022Measuring the efficiency of creativity in advertising has historically been challenging. This paper provides a technical Marketing Mix Modelling approach (object detection algorithms and multi-stage econometric modelling) that demonstrates an objective approach to creative measurement.
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The 2022 Hispanic Market Report: The New American Mainstream
Knowledge Partners October 11, 2022Claritas shares insights from its 2022 Hispanic American Market Report to help brands effectively engage the U.S Hispanic population.
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Counting Carbon: How U.S. Marketers Are Tackling Adland’s Climate Crisis
Knowledge Partners October 10, 2022In order to better understand marketers’ perceptions of the impact digital advertising has on the environment and the actions being taken to reduce carbon emissions, Good-Loop conducted a survey of more than 400 digital marketers in the U.S. and U.K., mainly from media agencies and brands.
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Proactive Steps Marketers Can Take to Mitigate Recessionary Impacts on Their Brand
Knowledge Partners October 10, 2022Marina Stuefer, senior partner at Gain Theory, shared steps marketers could take to prepare for a potential oncoming recession.
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Take the Social Purpose Assessment
Knowledge Partners October 10, 2022The Social Purpose Assessment tool, developed by the United Way Social Purpose Institute, helps you measure the degree to which your company has a compelling purpose, and how much the purpose is embedded in the company and its relationships.
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The New Muslim Consumer
Knowledge Partners October 10, 2022This 2022 study of Muslims in Southeast Asia conducted by Wunderman Thomson Intelligence surveyed 500 Muslims in Malaysia and 500 Muslims in Indonesia to ascertain their attitudes as consumers.
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Five Basic Human Truths
Knowledge Partners October 6, 2022J. Schmid offers an infographic that identifies five basic anthropological facts and their implications for marketers.
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The Search for Meaning
Knowledge Partners October 5, 2022In this report, Media.Monks shared how marketers can leverage technologies such as Web3, the metaverse, and today’s most popular social channels to provide powerful experiences for audiences in search of meaning.
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Campaigns That Drive Connections
Knowledge Partners September 27, 2022What if you could tie all your marketing efforts together with a “Big Idea” that stood out from the competition? People will notice, remember, and consider your brand.
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The CPG Guide to CTV
Knowledge Partners September 27, 2022Consumer behavior is changing at an unprecedented speed. And this velocity creates new challenges for CPG brands. Notably, brand loyalty is shifting, reach is disaggregated across channels, consumers are preferring e-commerce shopping, and their ROI is growing increasingly difficult to quantify.
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Foursquare Insights: The Gen Z Report
Knowledge Partners September 15, 2022Research analysis that takes a closer look at foot traffic patterns of the elder Gen Z population (18-24) based on various life stages, lifestyles and geographies, aimed at helping brands and marketers identify and distinguish these unique and digitally savvy consumers.
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2022 In-House Creative Report
Knowledge Partners September 13, 2022This benchmarking report from Cella strives to gain insights into industry standards and best practices for in-house agencies, which will support marketers in driving business decisions and validating the direction of their efforts.
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Marketing Measurement and Optimization: In-Housed, Outsourced, or Hybrid?
Knowledge Partners September 13, 2022Ekimetrics shares key considerations for scaling business by building marketing, measurement, and optimization (MMO) programs in-house.
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AIMM Toolkit: Leveraging ERGs to Maximize Inclusion in the Marketplace
AIMM September 12, 2022The Alliance for Inclusive & Multicultural Marketing (AIMM) teamed with Elevate to create the ERG MarketPlace Toolkit to enable organizations to create a strategy and roadmap that deepens transformational change to advance diversity representation, inclusion, equity, and a culture of appreciation and belonging.
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The Misunderstanding of ROI In Attribution
Knowledge Partners September 12, 2022To ensure that marketers approach decisions in the right way, they need to understand how ROI is being calculated, the influences of ROI, the level of impact attribution modelling captures, and explore whether a channel or lever is truly incremental within a measurement framework.
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To Gate or Not To Gate? That’s Not the Question
Knowledge Partners September 8, 2022This ebook from Park & Battery provides tips and insights for how B2B marketers can optimize their content marketing strategy to contend with the realities of the 21st century sales cycle.
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Digital Performance in Luxury: Where Access Meets Exclusivity
Knowledge Partners August 30, 2022R3 examines how the luxury industry is responding to the pressures exerted by e-commerce and the ongoing process of digitalization.
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B2B Commerce Benchmarking Report
Knowledge Partners August 29, 2022An analysis of digital commerce data from one hundred leading companies across industries and business models.
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Prioritizing the Digital Healthcare Experience
Knowledge Partners August 26, 2022Infrastructure investment, technology advances and the pandemic are transforming expectations for digital health.
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Conducting the Media Mix Orchestra to Build Brand Success
Knowledge Partners August 23, 2022In this short report, Ekimetrics sheds new light on the marketing mix modelling approach, providing the firm’s take on past and future marketing trends.
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