Knowledge Partners
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Planning in a Time of Turmoil
Knowledge Partners March 2, 2023When you’re a strategic planner, how do you “plan” when the world keeps shifting and a new disaster lurks around every corner?
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Media Market Update: 2023 Outlook
Knowledge Partners February 28, 2023In the February 2023 edition of Cortex Media’s Media Market Update report, the firm predicts a “slowcession” as the most likely scenario for marketing media spend.
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TikTok 2023 Trends Report
Knowledge Partners February 28, 2023The research team at Popcorn Growth breaks down the trends to help you stay ahead of the curve when marketing on TikTok.
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The B2B Future Shopper Report 2023
Knowledge Partners February 27, 2023A deep dive into 11 international markets and 2,261 B2B buyers, offering a view into the world of B2B commerce and buying behavior, to help businesses win online.
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New EU ESG Rules Likely to Affect Many U.S. Companies
Knowledge Partners February 24, 2023New Environmental, Social, Governance (ESG) reporting requirements in the European Union will have a significant effect on nonfinancial reporting, even for U.S. companies.
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Stakeholder Capitalism: A Primer
Knowledge Partners February 24, 2023Stakeholder Capitalism is a growing worldwide reform movement that enhances returns for investors by creating value for employees, customers, supply chain and distribution partners, communities, and the environment.
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Influencer Marketing Trends Report
Knowledge Partners February 23, 2023CreatorIQ’s Influencer Marketing Trends Report provides a comprehensive overview of the creator economy, featuring insights from brands, agencies, and creators on trends that have emerged over the past year.
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Is Your Retention Problem Actually a Branding Problem?
Knowledge Partners February 17, 2023With a rapidly shifting job market, businesses are hard-pressed to figure out how to better engage and retain top talent within their organizations. Is employer branding the key to improving retention rates and ensuring a more stable staff?
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Radio Usage Is Steady Among Media's Biggest (And Lightest) Fans
Knowledge Partners February 17, 2023New analysis from Katz Radio Group finds radio is a staple among media junkies.
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The Future 100: Trends and Change to Watch in 2023
Knowledge Partners February 17, 2023A new study by Wunderman Thompson finds that community, creativity, and color vibrantly paint 2023, as last year’s unbounded optimism shifts to an exuberant need for uplift and play.
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Q2 2023 Seasonal Insights
Knowledge Partners February 14, 2023To yield insights on Q2 consumer behaviors, Foursquare analyzed consumer behavior based on the millions of Americans that make up its always-on panel, revealing places of interest during Q2 tentpoles. Foursquare thus sheds ample light on consumer dining, travel, and shopping behaviors, among others.
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The Future of Converged TV Is Now
Knowledge Partners February 9, 2023A benchmark report about how marketing leaders have adapted advertising strategies for converged TV, how their mix has evolved across platforms, and what the top priorities and challenges are for 2023 and beyond.
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The 2023 State of Experiential: Research Study Findings
Knowledge Partners February 2, 2023Between September and October 2022, Agency EA conducted a survey of marketing professionals about the state of experiential marketing.
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Motherhood Matrix Study: Navigating High Anxiety
Knowledge Partners January 26, 2023Moms are feeling more anxious and burned out than ever. Everyday Health Group Pregnancy & Parenting, home to BabyCenter and What to Expect, share how marketers can position themselves as true parenting allies.
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Q&A: How to Develop Recession-Proof Marketing
Knowledge Partners January 26, 2023ANA CEO Bob Liodice offers four ways that marketers can recession-proof their marketing strategies, along with other insights to help them prepare for challenging economic times.
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R3’s 7 Types of Modern Marketing Organizations
Knowledge Partners January 26, 2023R3 shared seven different types of marketing organizations for modern brands.
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Looking Back at 2022: Trends, News, and Future Thinking — And How They Will Impact 2023
Knowledge Partners January 19, 2023It’s now time to review the many profound changes that affected advertising, how we produce it and how it’s impacting the way brands and agencies come together and collaborate to create outstanding work. Our regular industry updates are meant to summarize, synthesize, organize vast amounts of information.
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Diversity in Ad Creative: Gender, Age, Race, and Ethnicity Benchmarks
Knowledge Partners January 18, 2023This report from Extreme Reach leverages AI and machine learning, supported by human quality check, to scan and analyze ads across a range of diversity categories. The results provide the marketing industry DEI benchmarks, enabling the ability to set goals and more easily adopt accessibility practices within advertising.
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The Four Stages of Relationship Marketing
Knowledge Partners January 18, 2023Cheetah Digital explores the four stages of establishing a relationship marketing strategy.
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Democratizing Measurement Calls for Quality Data and Transparency: Six Questions to Ask Potential Measurement Partners
Knowledge Partners January 17, 2023Democratizing measurement is a trending topic in the advertising industry, but as DeepIntent’s SVP of Analytics John Mangano notes, it requires quality data, quality analysis, and transparency. If you’re using digital health data to power your campaigns, these are six questions you should ask your measurement partner.
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