Knowledge Partners
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Inclusion’s Next Wave
Knowledge Partners July 12, 2022Wunderman Thompson Intelligence released a new report exploring emerging trends in inclusion, revealing a powerful role for brands.
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Modernize Your MMM with Attention Metrics
Knowledge Partners July 8, 2022Attention metrics are the key to modernizing MMM and arming advertisers with better planning recommendations and more accurate predictions of outcomes. By incorporating meaningful quality differentiation between placements, attention metrics help models reduce noise and become more parsimonious.
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Rising Tides: How MOCEAN Cultivates Creative Talent
Knowledge Partners July 8, 2022MOCEAN’s chief creative officer shared insights and recommendations for developing new talent and keeping them in the long term.
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The Future Shopper Report 2022
Knowledge Partners July 6, 2022The Future Shopper Report is a deep dive into 18 international markets and more than 31,000 consumers. The global report offers an expansive view into the world of online commerce and consumer shopping behavior to help businesses win online.
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Digital Transformation: A 6-Step Road Map to Success
Knowledge Partners June 29, 2022Digital transformation is the enablement of improved customer experience and operational efficiency through the adoption and integration of digital technology.
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How to Prove — and Improve — Your ROI in Media
Knowledge Partners June 29, 2022According to Duke University’s Fuqua School of Business, 64% of chief marketing officers (CMOs) say that demonstrating the impact of marketing actions on financial outcomes is a major challenge. So, we know marketing is important—but how can you track its success for your brand and make it even better?
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SXM: 2022 Podcast Trends Report
Knowledge Partners June 28, 2022SXM shares insights from its 2022 Podcast Trends Report to help marketers understand the true value of podcast campaigns.
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The State of CTV Advertising 2021
Knowledge Partners June 22, 2022TVision shares insight on the landscape of CTV including a review of top-ad supported apps for engagement and brands that best capture attention on CTV.
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ABM Changes the Game — If You Can Make It Work
Knowledge Partners June 17, 2022Account-based marketing — carefully planned, targeted messages and content focused on key accounts — is increasingly where B2B marketers are investing their energy and budgets.
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TVision Spring 2022 Co-Viewing Report
Knowledge Partners June 16, 2022TVision issued a report featuring insights on co-viewing metrics for brands.
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Contractors Speak Out: Motivating Contractors for Growth
Knowledge Partners June 14, 2022A study conducted by HMI Performance Incentives offered insight into the question: What drives the decision-making process for contractors when selecting a distributor? Additional insights were also gathered regarding those contractors’ channel selection, e-commerce usage and needs, and how they market themselves.
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New Consumer Habits and Behaviors Revealed Among Multicultural Consumers in U.S.
Knowledge Partners June 14, 2022A recent study by Sparkle Insights and TFC that conducted 1,519 interviews among Caucasian, Hispanic, African American, and Asian consumers in January this year revealed that the COVID-19 pandemic created an inflection point that has led to permanent changes in consumer behaviors in the U.S.
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The Definitive Guide for an Effective Channel Incentive Program
Knowledge Partners June 14, 2022With this guide from HMI Performance Incentives, you’ll learn how to create and optimize your channel incentive programs. The guide features tips for how to make your channel incentive program easy to understand, successfully market the program, establish meaningful and attainable goals, and more.
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Five Snapchat Ad Creative Findings for CPG Marketers
Knowledge Partners June 7, 2022In this analysis of Snapchat ads from CPG brands, VidMob quantifies how Snapchat consumers respond to different visual cues.
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Silicon Valley Can Launch a Website in a Day, Why Does It Take My Company a Year?
Knowledge Partners June 7, 2022A modular approach can help enterprise-scale businesses with a fast, reliable way to roll out critical digital initiatives.
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Six Snapchat Ad Creative Findings for Entertainment Marketers
Knowledge Partners June 3, 2022In this analysis of Snapchat ads from entertainment brands, VidMob quantifies how Snapchat consumers respond to different visual cues.
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Three Snapchat Ad Creative Findings for FinServ Marketers
Knowledge Partners June 1, 2022In this analysis of Snapchat ads from financial services marketers, VidMob quantifies how Snapchat consumers respond to different visual cues.
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Best Practices for Lifecycle Marketing
Knowledge Partners May 27, 2022This eBook covers six simple steps your brand should follow when assembling, running, and maximizing lifecycle marketing efforts.
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Engaging Gen Z Through Authentic Messaging
Knowledge Partners May 26, 2022Gen Z drives much of the cultural conversation on social media. This audience grew up in a different world as digital native internet users. Gen Z is the most diverse, culturally fluid generation, and they question everything.
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Top 10 Benefits of Influencer Marketing
Knowledge Partners May 26, 2022Within shares the top 10 benefits of leveraging influencers for marketing campaigns.
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