Knowledge Partners
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Three Tips for Evaluating Attribution Methodologies
Knowledge Partners January 11, 2023Mediastruction CEO Marilois Snowman offers three tips for organizations evaluating attribution partners.
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The Patient POV: Pharma Advertising on Linear TV Versus Connected TV
Knowledge Partners January 9, 2023Following up on an earlier study on patient attitudes toward pharmaceutical advertising, DeepIntent surveyed patients to see if they find ads more relevant on linear TV or connected TV.
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Online Travel Trends: Search and Social — An R3 Category Report
Knowledge Partners January 4, 2023R3 shares insights on travel trends impacting the decision-making process of travelers, and strategies travel brands are leveraging to accommodate them.
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The Top 15 Agencies in the World by 2021 Revenue
Knowledge Partners December 22, 2022Every year, Agency Mania Solutions presents a visual of the top 15 agencies in the world by revenue.
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The Ultimate Article Archive
Knowledge Partners December 21, 2022Agency Mania Solutions presents its annual “Ultimate Article Archive,” the company’s thought leadership content organized by key topics/challenges across the agency continuum.
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Globally Recognized Collection of Advertising and Marketing Awards
Knowledge Partners December 20, 2022Agency Mania Solutions presents its top picks of global awards in the advertising and marketing category.
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Industry Update from Agency Mania Solutions: December 2022
Knowledge Partners December 20, 2022Agency Mania Solutions presents volume 67 of its Industry Updates series, A summary of newsworthy client/agency relationship developments and relevant marketing or agency management trends from December 2022.
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Avoiding One of the Biggest In-House Agency Mistakes
Knowledge Partners December 13, 2022Aquent’s Corey O’Brien and Susie Hall caution in-house agencies to avoid saying “yes” to everything, and provide tips for saying “no” without ruining relationships.
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Casual Dining Restaurant Loyalty Index Report
Knowledge Partners November 29, 2022In this report, Foursquare unpacks the nuances of casual dining visitation over the past year to provide the most accurate assessment of casual dining loyalty in America.
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Direct Mail: Signed, Sealed, and Still Delivering Results
Knowledge Partners November 23, 2022This direct mail benchmark report from SeQuel Response illuminates key insights of direct mail performance, volume, digital integration, opportunities, and challenges.
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The Myers Report: Upfront Inflation
Knowledge Partners November 23, 2022Following the 2022/23 Upfront, The Myers Report polled senior buying executives across multiple agency organizations to gather its annual survey of upfront inflation rates. This report details their aggregate responses across various marketplaces.
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Economic Impact Study: Moviegoing as an Indicator of Spend
Knowledge Partners November 22, 2022National CineMedia, in partnership with Affinity Solutions conducted a study examining the spending habits of moviegoers, finding that they spend twice as much as non-moviegoers on their day at the theater.
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Media Quality and Precision Frequency Using Attention Metrics
Knowledge Partners November 22, 2022This guide from Adelaide demonstrates how advertisers can use attention metrics to set impression quality thresholds and identify the level of media quality required to achieve the strongest correlation between exposures and KPIs. These insights are derived from research conducted over the last six months.
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The Great Unification of Converged TV
Knowledge Partners November 18, 2022To better understand today’s “converged TV” market, Innovid worked with a third-party firm to survey more than 250 brand and agency advertisers in September 2022.
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Which Generation Is the Most Brand Loyal? The Answer May Surprise You
Knowledge Partners November 14, 2022CM Group explores the generational differences associated with consumer loyalty.
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Year in Review: Fast Food in America
Knowledge Partners November 14, 2022Foursquare shares insights from its latest QSR Loyalty Index Report based on foot traffic data.
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Three Stats That Will Change the Way You Think About Customer Loyalty
Knowledge Partners November 11, 2022A report by CM Group highlighted the three most important stats affecting customer loyalty today.
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Uncovering the Diversity of Millennial Consumers
Knowledge Partners November 4, 2022Foursquare’s latest research analysis takes a closer look at foot traffic patterns based on differing lifestyles and geographies of millennials, helping marketers identify and distinguish these unique and diverse consumers.
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Navigating and Thriving in the QSR Industry’s New Normal
Knowledge Partners November 2, 2022Joe Whitley, U.S. senior consultant at Environics Analytics, provided QSR marketers with tips for thriving in a post-COVID world.
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Exploring the Links Between Creative Execution and Marketing Effectiveness
Knowledge Partners October 29, 2022Measuring the efficiency of creativity in advertising has historically been challenging. This paper provides a technical Marketing Mix Modelling approach (object detection algorithms and multi-stage econometric modelling) that demonstrates an objective approach to creative measurement.
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