Knowledge Partners
-
How Brands Can Connect with Health and Wellness Shoppers Today
Knowledge Partners May 23, 2023To better understand what is driving purchase decisions, and how brands can optimize for this accelerated category growth, Amazon Ads conducted research in 2022 to help brands dive deeper into the key interests and shopping patterns that can connect them with health and wellness audiences.
view -
The Rise of Programmatic Attention Metrics
Knowledge Partners May 23, 2023Adelaide released a report on how to use attention metrics in programmatic media buying, how to improve attention measurement through DSPs, and more.
view -
The Hidden Cost of Digital Advertising
Knowledge Partners May 22, 2023"The Hidden Cost of Digital Advertising" report by Ebiquity and Scope3 provides global industry benchmarks for carbon emissions measurement and recommends reallocating investments to high-quality journalism for more effective and lower-emission ads.
view -
The Current State of 3rd Party Cookies
Knowledge Partners May 19, 2023Ebiquity teamed with Usercentrics to create an infographic that highlights areas of concern such as third-party marketing cookies being fired before consent is given and large-scale international data transfers.
view -
Getting Ahead of the Audience Measurement Curve in a Streaming First Landscape
Knowledge Partners May 18, 2023Nielsen explores the tools, solutions, and metrics marketers should consider to obtain their long-term media objectives.
view -
Tackling Responsible Media
Knowledge Partners May 18, 2023Ebiquity's report, "Tackling Responsible Media" focuses on various concerns surrounding responsible media practices in advertising.
view -
As Media Options Proliferate, Quality Audience Data Is the Key to Delivering Marketing Impact
Knowledge Partners May 17, 2023Results from Nielsen’s 2023 Annual Marketing Report revealed that marketers continue increasing their spending across digital channels, but without quality audience data, many will lack insight into whether they’re reaching the right audiences.
view -
Media Contract Guidance for Advertisers: Global Best Practice
Knowledge Partners May 17, 2023Ebiquity's report, "Media Contract Guidance for Advertisers: Global Best Practice" strives to promote transparency and fair compensation in contracts between advertisers and their agency partners.
view -
Advanced TV — The Questions to Ask
Knowledge Partners May 16, 2023Ebiquity created a guide designed to help marketers traverse the rapidly changing TV market, including what questions they should be asking publishers.
view -
Industry Primer for Management: Can Your Brand Profit from the Incentive, Rewards, and Recognition (IRR) Market?
Knowledge Partners May 16, 2023EEA’s Bruce Bolger has compiled a comprehensive guide to the incentive, rewards, and recognition (IRR) market for marketers and business owners to help determine if your brand’s products and services have what it takes to succeed in the emerging world of engagement and rewards and recognition in business, event, promotional gifting and rewards, and motivational meetings.
view -
2023 Media Budgets Flash Survey Results
Knowledge Partners May 15, 2023The WFA and Ebiquity partnered on a flash survey to generate insights into the 2023 media budgeting cycles and expected impact of recessionary market conditions.
view -
Global CTV and Creative Insights
Knowledge Partners May 11, 2023Innovid analyzed more than 330 billion video advertising impressions from advertisers across verticals to compile a snapshot of global video advertising insights and a view into how advertisers are adapting media and creative strategies for a market in flux.
view -
Marketing to Generation Alpha
Knowledge Partners May 11, 2023Born between 2010 and 2024, Generation Alpha is projected to be the largest in the world’s history, numbering almost two billion by 2025. Hoffmann Murtaugh shares what they’ve observed so far about Generation Alpha, and what that means for your upcoming marketing segmentation strategies.
view -
SWOT Analysis: What Nonprofits Should Expect in Philanthropy
Knowledge Partners May 11, 2023BDI CEO and President Michael “MT” Tomlinson shares important insights in this SWOT analysis on what nonprofits should expect in philanthropy.
view -
How Gaming Drives Community, Authenticity, and Engagement
Knowledge Partners May 10, 2023This report from Activision Blizzard Media uncovers why people play and how gaming’s social elements heighten these feelings across different game modes, genres, and formats. It also explores the connections people form outside of the game, and how this further enhances the gameplay experience.
view -
How Prada Drove 40,000 Samples Requests in Less Than a Day
Knowledge Partners May 10, 2023Prada worked with Activision Blizzard Media to create an activation within the game Candy Crush that drove 40,000 sample requests of a new fragrance in less than one day.
view -
Using Lean Methodology for MarTech and AdTech Forecasting for Cybersecurity Adherence
Knowledge Partners May 9, 2023Learn how marketers and advertisers can use forecasting to improve their security posture and implement lean methodology to minimize waste and maximize efficiency.
view -
The Engagement Game: How Gaming Has Transformed Entertainment Consumption
Knowledge Partners May 5, 2023This report from Activision Blizzard examines gaming’s role in daily life and its place among other popular entertainment activities. It charts both gamers' and non-gamers' entertainment habits to understand how these routines have evolved.
view -
Back-to-School: Learnings, Trends, and Predictions for 2023
Knowledge Partners May 4, 2023Location data reveals emerging trends from the 2022 back-to-school season to help retailers and brands prepare for the 2023 school year. This analysis demonstrates how retailers can effectively tap into location-based learnings to understand and align with customers’ existing routines and preferences.
view -
The Amazing Streaming Balancing Act
Knowledge Partners May 3, 2023No longer can streaming services rely solely on popular content to stay successful. They now have to understand how to drive business while keeping viewers and advertisers happy. The continued success of each streaming service may come down to how well they can juggle customer needs along with their own.
view