Knowledge Partners
-
Q2 2023 Seasonal Insights
Knowledge Partners February 14, 2023To yield insights on Q2 consumer behaviors, Foursquare analyzed consumer behavior based on the millions of Americans that make up its always-on panel, revealing places of interest during Q2 tentpoles. Foursquare thus sheds ample light on consumer dining, travel, and shopping behaviors, among others.
view -
The Future of Converged TV Is Now
Knowledge Partners February 9, 2023A benchmark report about how marketing leaders have adapted advertising strategies for converged TV, how their mix has evolved across platforms, and what the top priorities and challenges are for 2023 and beyond.
view -
The 2023 State of Experiential: Research Study Findings
Knowledge Partners February 2, 2023Between September and October 2022, Agency EA conducted a survey of marketing professionals about the state of experiential marketing.
view -
Motherhood Matrix Study: Navigating High Anxiety
Knowledge Partners January 26, 2023Moms are feeling more anxious and burned out than ever. Everyday Health Group Pregnancy & Parenting, home to BabyCenter and What to Expect, share how marketers can position themselves as true parenting allies.
view -
Q&A: How to Develop Recession-Proof Marketing
Knowledge Partners January 26, 2023ANA CEO Bob Liodice offers four ways that marketers can recession-proof their marketing strategies, along with other insights to help them prepare for challenging economic times.
view -
R3’s 7 Types of Modern Marketing Organizations
Knowledge Partners January 26, 2023R3 shared seven different types of marketing organizations for modern brands.
view -
Looking Back at 2022: Trends, News, and Future Thinking — And How They Will Impact 2023
Knowledge Partners January 19, 2023It’s now time to review the many profound changes that affected advertising, how we produce it and how it’s impacting the way brands and agencies come together and collaborate to create outstanding work. Our regular industry updates are meant to summarize, synthesize, organize vast amounts of information.
view -
Diversity in Ad Creative: Gender, Age, Race, and Ethnicity Benchmarks
Knowledge Partners January 18, 2023This report from Extreme Reach leverages AI and machine learning, supported by human quality check, to scan and analyze ads across a range of diversity categories. The results provide the marketing industry DEI benchmarks, enabling the ability to set goals and more easily adopt accessibility practices within advertising.
view -
The Four Stages of Relationship Marketing
Knowledge Partners January 18, 2023Cheetah Digital explores the four stages of establishing a relationship marketing strategy.
view -
Democratizing Measurement Calls for Quality Data and Transparency: Six Questions to Ask Potential Measurement Partners
Knowledge Partners January 17, 2023Democratizing measurement is a trending topic in the advertising industry, but as DeepIntent’s SVP of Analytics John Mangano notes, it requires quality data, quality analysis, and transparency. If you’re using digital health data to power your campaigns, these are six questions you should ask your measurement partner.
view -
Three Things Health Care Agencies Need to Understand About Digital Advertising
Knowledge Partners January 17, 2023The digital advertising landscape continues to evolve at a rapid pace, and a holistic approach to executing campaigns is a must. DeepIntent’s Chief Strategy Officer Jennifer Werther shares three tips marketers at health care agencies can keep in mind for the future.
view -
Three Tips for Evaluating Attribution Methodologies
Knowledge Partners January 11, 2023Mediastruction CEO Marilois Snowman offers three tips for organizations evaluating attribution partners.
view -
The Patient POV: Pharma Advertising on Linear TV Versus Connected TV
Knowledge Partners January 9, 2023Following up on an earlier study on patient attitudes toward pharmaceutical advertising, DeepIntent surveyed patients to see if they find ads more relevant on linear TV or connected TV.
view -
Online Travel Trends: Search and Social — An R3 Category Report
Knowledge Partners January 4, 2023R3 shares insights on travel trends impacting the decision-making process of travelers, and strategies travel brands are leveraging to accommodate them.
view -
The Top 15 Agencies in the World by 2021 Revenue
Knowledge Partners December 22, 2022Every year, Agency Mania Solutions presents a visual of the top 15 agencies in the world by revenue.
view -
The Ultimate Article Archive
Knowledge Partners December 21, 2022Agency Mania Solutions presents its annual “Ultimate Article Archive,” the company’s thought leadership content organized by key topics/challenges across the agency continuum.
view -
Globally Recognized Collection of Advertising and Marketing Awards
Knowledge Partners December 20, 2022Agency Mania Solutions presents its top picks of global awards in the advertising and marketing category.
view -
Industry Update from Agency Mania Solutions: December 2022
Knowledge Partners December 20, 2022Agency Mania Solutions presents volume 67 of its Industry Updates series, A summary of newsworthy client/agency relationship developments and relevant marketing or agency management trends from December 2022.
view -
Avoiding One of the Biggest In-House Agency Mistakes
Knowledge Partners December 13, 2022Aquent’s Corey O’Brien and Susie Hall caution in-house agencies to avoid saying “yes” to everything, and provide tips for saying “no” without ruining relationships.
view -
Casual Dining Restaurant Loyalty Index Report
Knowledge Partners November 29, 2022In this report, Foursquare unpacks the nuances of casual dining visitation over the past year to provide the most accurate assessment of casual dining loyalty in America.
view