Knowledge Partners
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2023 Media Budgets Flash Survey Results
Knowledge Partners May 15, 2023The WFA and Ebiquity partnered on a flash survey to generate insights into the 2023 media budgeting cycles and expected impact of recessionary market conditions.
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Global CTV and Creative Insights
Knowledge Partners May 11, 2023Innovid analyzed more than 330 billion video advertising impressions from advertisers across verticals to compile a snapshot of global video advertising insights and a view into how advertisers are adapting media and creative strategies for a market in flux.
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Marketing to Generation Alpha
Knowledge Partners May 11, 2023Born between 2010 and 2024, Generation Alpha is projected to be the largest in the world’s history, numbering almost two billion by 2025. Hoffmann Murtaugh shares what they’ve observed so far about Generation Alpha, and what that means for your upcoming marketing segmentation strategies.
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SWOT Analysis: What Nonprofits Should Expect in Philanthropy
Knowledge Partners May 11, 2023BDI CEO and President Michael “MT” Tomlinson shares important insights in this SWOT analysis on what nonprofits should expect in philanthropy.
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How Gaming Drives Community, Authenticity, and Engagement
Knowledge Partners May 10, 2023This report from Activision Blizzard Media uncovers why people play and how gaming’s social elements heighten these feelings across different game modes, genres, and formats. It also explores the connections people form outside of the game, and how this further enhances the gameplay experience.
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How Prada Drove 40,000 Samples Requests in Less Than a Day
Knowledge Partners May 10, 2023Prada worked with Activision Blizzard Media to create an activation within the game Candy Crush that drove 40,000 sample requests of a new fragrance in less than one day.
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Using Lean Methodology for MarTech and AdTech Forecasting for Cybersecurity Adherence
Knowledge Partners May 9, 2023Learn how marketers and advertisers can use forecasting to improve their security posture and implement lean methodology to minimize waste and maximize efficiency.
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The Engagement Game: How Gaming Has Transformed Entertainment Consumption
Knowledge Partners May 5, 2023This report from Activision Blizzard examines gaming’s role in daily life and its place among other popular entertainment activities. It charts both gamers' and non-gamers' entertainment habits to understand how these routines have evolved.
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Back-to-School: Learnings, Trends, and Predictions for 2023
Knowledge Partners May 4, 2023Location data reveals emerging trends from the 2022 back-to-school season to help retailers and brands prepare for the 2023 school year. This analysis demonstrates how retailers can effectively tap into location-based learnings to understand and align with customers’ existing routines and preferences.
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The Amazing Streaming Balancing Act
Knowledge Partners May 3, 2023No longer can streaming services rely solely on popular content to stay successful. They now have to understand how to drive business while keeping viewers and advertisers happy. The continued success of each streaming service may come down to how well they can juggle customer needs along with their own.
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Navigating the New Uncertainty
Knowledge Partners May 2, 2023To thrive in transformational times, organizations must ramp up their market resilience and marketing focus. In these disruptive, transformative times, the advantage will go to marketing organizations structured for speed and agility, and with proven, ready-to-execute resiliency plans in place.
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Top Global Retail, Fashion, and Luxury Index 2023
Knowledge Partners May 2, 2023This report from G & Co. compiles the most significant trends that retailers can observe and learn from in order to stay ahead of the curve in the innovative future of business.
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Marketing and Inflation: How Brands Should React
Knowledge Partners April 21, 2023Coegi researchers provide an overview of the North American economy as of Q1 2023 and illuminate changes in consumer behavior, highlighting the current challenges and opportunities for marketers.
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Integrating AI into the (Ad) Creative Process
Knowledge Partners April 20, 2023As creative marketers ourselves, we understand the anxiety others within our niche may be experiencing at this moment. When a hot new tool comes out that can accomplish tasks traditionally done by copywriters and graphic designers, it’s natural to feel a little threatened.
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From Data to Insight: The Outlook for Marketing Analytics
Knowledge Partners April 18, 2023Winterberry Group surveyed more than 200 marketers and conducted in-depth interviews with more than two dozen analytics agency and vendor executives to better define the present and future state of marketing analytics.
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Combating the Never-Ending Demand for Creative Content
Knowledge Partners April 4, 2023Aquent’s Corey O’Brien shares how in-house agencies can stay ahead of the increasing demand for creative content.
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Data Privacy and Marketing: How to Balance Both for Maximum Effectiveness
Knowledge Partners March 24, 2023This report from Exclaimer provides some answers for the data privacy conundrum currently facing marketers, outlining existing challenges and ways that marketers can ensure more robust privacy practices.
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Indie Beauty Debrief
Knowledge Partners March 23, 2023Tribe Dynamics’ quarterly Indie Beauty Debrief showcases noteworthy independent beauty brands across cosmetics, skincare, health care, and EMEA. The report offers exclusive, data-backed insights into up-and-coming brands, their online communities, and their top-performing earned content.
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Thriving in a Challenging Economy
Knowledge Partners March 22, 2023Al Collins and Eric Feige of VShift explain why now is the time for businesses to streamline and focus – while also investing in people, processes and technology.
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Brand 360 Guide to Implementation
Knowledge Partners March 20, 2023The EEA’s Bruce Bolger shared a primer on “Brand Engagement 360,” a strategic brand engagement process that includes its internal and other stakeholders.
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