Knowledge Partners
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Thriving in a Challenging Economy
Knowledge Partners March 22, 2023Al Collins and Eric Feige of VShift explain why now is the time for businesses to streamline and focus – while also investing in people, processes and technology.
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Brand 360 Guide to Implementation
Knowledge Partners March 20, 2023The EEA’s Bruce Bolger shared a primer on “Brand Engagement 360,” a strategic brand engagement process that includes its internal and other stakeholders.
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Identity: Decoded — A Guide to Navigate the Identity Discussion
Knowledge Partners March 20, 2023This report by Verve Group gives advertisers the tools and insights they need to assess identity-free alternatives and previews an identity-less future.
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The Economics of Brand Engagement 360
Knowledge Partners March 20, 2023The EEA’s Bruce Bolger discussed the economic benefits of implementing a “Brand Engagement 360” strategy, which considers all internal and external stakeholders’ well-being.
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Marketing Procurement Trends 2023
Knowledge Partners March 16, 2023In this report, R3 shares marketing procurement trends emerging in 2023.
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How to Identify and Evaluate B2B Buying Groups
Knowledge Partners March 14, 2023Anteriad shares how companies can identify and understand their buying groups.
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Driving Tune-In and Retention Amid Unprecedented Show Discovery
Knowledge Partners March 13, 2023DirecTV Advertising’s latest report explores how new show discovery is affecting consumer behavior, as well as affective ad strategies in the space.
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How Brands Across All Categories Are Using Addressable TV
Knowledge Partners March 13, 2023DirecTV Advertising’s latest report explores how new show discovery is affecting consumer behavior, as well as affective ad strategies in the space.
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Power Lead Generation Campaigns with Intent Data
Knowledge Partners March 11, 2023Experts from Anteriad provided an overview of intent data, including what it is, the different types of intent data that exist, and how they each can be implemented in B2B marketing campaigns.
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Data and Tech: Enterprise B2B Marketing Priorities for 2023
Knowledge Partners March 10, 2023With an uncertain economy, marketers at B2B enterprises are scrutinizing their 2023 strategy to get as much mileage out of their approach as possible. In our recent survey with Ascend2, we found that data is a major focus as is an investment in technology.
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Checklist: How to Develop a Demand Strategy
Knowledge Partners March 9, 2023Anteriad offers tips for those trying to plan out how they’ll collect, organize, and update data.
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A Marketer’s Guide to Data Strategy
Knowledge Partners March 8, 2023Anteriad offers tips for those trying to plan out how they’ll collect, organize, and update data.
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An HMI Case Study: Pure Storage Reinforces Loyalty in its Top-Performing Partners
Knowledge Partners March 8, 2023HMI Performance Incentives shares how it helped Pure Storage, a globally distributed provider of IT services, launch an award-winning loyalty program.
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Brand Guardianship Index, 2023
Knowledge Partners March 7, 2023Brand Finance presents its annual report on the world’s top CEOs.
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Football Sustainability Index, 2023
Knowledge Partners March 7, 2023Brand Finance released its annual report on the most valuable and strongest Football (i.e., soccer) Sustainability Index brands.
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Global Top 250 Hospitals, 2023
Knowledge Partners March 7, 2023Brand Finance conducted a study into the brand strength of the world’s top Academic Medical Centers (AMCs), incorporating all the factors that reflect the development of an AMC brand, the perceptions of key stakeholders, and the benefits that a strong brand brings to the organization.
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Sustainability and Your Customer
Knowledge Partners March 7, 2023Astound shares insights from its “Sustainability and Your Customer” study, a report created in partnership with Shopify, highlighting recent shifts in consumer behaviors related to sustainability.
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The Future of AI in Advertising and Client/Agency Relationships
Knowledge Partners March 7, 2023Bruno Gralpois of Agency Mania Solutions surveys the opportunities and challenges that Artificial Intelligence presents advertisers and their agencies. Gralpois concludes with a series of questions that brands should pose to agencies that use AI as a tool in their work.
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The Roaring Twenties: Marketing Procurement's Coming of Age
Knowledge Partners March 7, 2023A significant evolution has taken place throughout the commercial world with respect to its organizational structures, operational priorities, and business practices. Aprais and JFE International Consultants discuss marketing procurement’s coming of age.
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Planning in a Time of Turmoil
Knowledge Partners March 2, 2023When you’re a strategic planner, how do you “plan” when the world keeps shifting and a new disaster lurks around every corner?
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