Knowledge Partners
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Direct Mail: Signed, Sealed, and Still Delivering Results
Knowledge Partners November 23, 2022This direct mail benchmark report from SeQuel Response illuminates key insights of direct mail performance, volume, digital integration, opportunities, and challenges.
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The Myers Report: Upfront Inflation
Knowledge Partners November 23, 2022Following the 2022/23 Upfront, The Myers Report polled senior buying executives across multiple agency organizations to gather its annual survey of upfront inflation rates. This report details their aggregate responses across various marketplaces.
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Economic Impact Study: Moviegoing as an Indicator of Spend
Knowledge Partners November 22, 2022National CineMedia, in partnership with Affinity Solutions conducted a study examining the spending habits of moviegoers, finding that they spend twice as much as non-moviegoers on their day at the theater.
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Media Quality and Precision Frequency Using Attention Metrics
Knowledge Partners November 22, 2022This guide from Adelaide demonstrates how advertisers can use attention metrics to set impression quality thresholds and identify the level of media quality required to achieve the strongest correlation between exposures and KPIs. These insights are derived from research conducted over the last six months.
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The Great Unification of Converged TV
Knowledge Partners November 18, 2022To better understand today’s “converged TV” market, Innovid worked with a third-party firm to survey more than 250 brand and agency advertisers in September 2022.
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Which Generation Is the Most Brand Loyal? The Answer May Surprise You
Knowledge Partners November 14, 2022CM Group explores the generational differences associated with consumer loyalty.
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Year in Review: Fast Food in America
Knowledge Partners November 14, 2022Foursquare shares insights from its latest QSR Loyalty Index Report based on foot traffic data.
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Three Stats That Will Change the Way You Think About Customer Loyalty
Knowledge Partners November 11, 2022A report by CM Group highlighted the three most important stats affecting customer loyalty today.
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Uncovering the Diversity of Millennial Consumers
Knowledge Partners November 4, 2022Foursquare’s latest research analysis takes a closer look at foot traffic patterns based on differing lifestyles and geographies of millennials, helping marketers identify and distinguish these unique and diverse consumers.
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Navigating and Thriving in the QSR Industry’s New Normal
Knowledge Partners November 2, 2022Joe Whitley, U.S. senior consultant at Environics Analytics, provided QSR marketers with tips for thriving in a post-COVID world.
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Exploring the Links Between Creative Execution and Marketing Effectiveness
Knowledge Partners October 29, 2022Measuring the efficiency of creativity in advertising has historically been challenging. This paper provides a technical Marketing Mix Modelling approach (object detection algorithms and multi-stage econometric modelling) that demonstrates an objective approach to creative measurement.
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The 2022 Hispanic Market Report: The New American Mainstream
Knowledge Partners October 11, 2022Claritas shares insights from its 2022 Hispanic American Market Report to help brands effectively engage the U.S Hispanic population.
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Counting Carbon: How U.S. Marketers Are Tackling Adland’s Climate Crisis
Knowledge Partners October 10, 2022In order to better understand marketers’ perceptions of the impact digital advertising has on the environment and the actions being taken to reduce carbon emissions, Good-Loop conducted a survey of more than 400 digital marketers in the U.S. and U.K., mainly from media agencies and brands.
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Proactive Steps Marketers Can Take to Mitigate Recessionary Impacts on Their Brand
Knowledge Partners October 10, 2022Marina Stuefer, senior partner at Gain Theory, shared steps marketers could take to prepare for a potential oncoming recession.
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Take the Social Purpose Assessment
Knowledge Partners October 10, 2022The Social Purpose Assessment tool, developed by the United Way Social Purpose Institute, helps you measure the degree to which your company has a compelling purpose, and how much the purpose is embedded in the company and its relationships.
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The New Muslim Consumer
Knowledge Partners October 10, 2022This 2022 study of Muslims in Southeast Asia conducted by Wunderman Thomson Intelligence surveyed 500 Muslims in Malaysia and 500 Muslims in Indonesia to ascertain their attitudes as consumers.
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Five Basic Human Truths
Knowledge Partners October 6, 2022J. Schmid offers an infographic that identifies five basic anthropological facts and their implications for marketers.
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The Search for Meaning
Knowledge Partners October 5, 2022In this report, Media.Monks shared how marketers can leverage technologies such as Web3, the metaverse, and today’s most popular social channels to provide powerful experiences for audiences in search of meaning.
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Campaigns That Drive Connections
Knowledge Partners September 27, 2022What if you could tie all your marketing efforts together with a “Big Idea” that stood out from the competition? People will notice, remember, and consider your brand.
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The CPG Guide to CTV
Knowledge Partners September 27, 2022Consumer behavior is changing at an unprecedented speed. And this velocity creates new challenges for CPG brands. Notably, brand loyalty is shifting, reach is disaggregated across channels, consumers are preferring e-commerce shopping, and their ROI is growing increasingly difficult to quantify.
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