Knowledge Partners
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Defining Health and Wellness, and the Barriers to Change
Knowledge Partners September 5, 2023For the first report of THE 3RD EYE’s Focal Point Series, the agency focused on the evolving landscape of health and wellness. The report aims to help healthcare brands understand these changes and the barriers consumers face, such as access to care and lifestyle choices, in order to build trust and adapt to new needs.
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Giving Privacy a Human Touch
Knowledge Partners September 5, 2023This report from data analytics platform Intent HQ examines the tension between consumer privacy and personalized marketing, highlighting that the promise of enhanced experiences in exchange for personal data has largely gone unfulfilled. The firm argues that improving privacy controls can actually lead to more effective marketing, particularly for telcos.
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Telcos, Personalization, and the Missing Millions
Knowledge Partners September 5, 2023This report by Intent HQ explores how telecommunications companies (telcos) are underutilizing customer data for marketing, potentially missing out on millions in revenue. The analytic platform fielded a survey of marketers, revealing a disconnect between customer expectations and how operators are currently using data, suggesting a significant opportunity for improvement.
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Why Customers Care About Hyper-Personalization
Knowledge Partners September 5, 2023In this report, data analytics platform Intent HQ argues that consumers are increasingly frustrated with mass marketing tactics that flood them with irrelevant messages. It emphasizes the need for personalized marketing, stating that 91% of consumers prefer brands that provide relevant offers. Failure to personalize could risk pushing customers to competitors.
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Why Insight Plus Activation Adds Up to The Future of Your Customer Experience
Knowledge Partners September 5, 2023This report from data analytics platform Intent HQ discusses the critical role of deep personalization in building customer loyalty and market share, especially in uncertain times for industries like Telcos, Retail, and Financial Services. It aims to guide businesses in achieving effective personalization through insights and automation.
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Why B2B CMOs Should Invest in "Marketing Marketing"
Knowledge Partners August 31, 2023Al Collins, CEO of VShift, explains why educating non-marketing teams about marketing's significance enhances collaboration and effectiveness, making marketing marketing essential for B2B CMOs.
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The ABC's to Succeed In Influencer Marketing with Gen Z
Knowledge Partners August 30, 2023It only takes one glance at a marketing publication to know that Gen Z is usurping Millennials as the primary target for many brands. In a recent study by Barnes & Noble College, 80 percent of Gen Z reported that they follow and/or interact with brands online. Subsequently, 72 percent of those who engage with brands are somewhat/significantly more likely to buy a product.
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The Hispanic Market Is Not a Monolith, but It Is Collective
Knowledge Partners August 29, 2023This report from Adsmovil aims to demystify the complex and diverse Hispanic market, focusing on their digital behavior, influencing power, and brand preferences.
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You Get the Agency You Deserve
Knowledge Partners August 25, 2023There are really only two types of accounts at an agency. There are accounts where A+ players want to run to and work on, and then there are accounts where people raise their hands by the minute to rotate off. It’s that simple. You may have never thought about or heard this, but it’s 100 percent true.
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2023 Rundown Report by Storyhorse
Knowledge Partners August 22, 2023"The Rundown" by Storyhorse investigates pivotal trends in marketing and branding innovation for 2023. Topics range from sustainability initiatives meeting wellness needs, the impact of AI-generated content, and evolving influencer partnerships.
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Holiday Shopping Insights: Connect Early with Deliberate Shoppers
Knowledge Partners August 22, 2023Believe it or not, now’s the time to start thinking about your holiday shopper strategy. Google’s Richard Manso is here to help you get started.
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Creative Effectiveness and Sport Sponsorship
Knowledge Partners August 15, 2023Research conducted by System1 and Fuse demonstrated the role sport sponsorship campaigns and related activations can play in effectively reaching a broad audiences.
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A Measurement Formula for Modern Brand Marketers
Knowledge Partners August 14, 2023Google shared its three-step formula for developing a successful measurement strategy and improving ROI.
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Holiday Advertising Handbook: Six Tips for Creative Effectiveness
Knowledge Partners August 14, 2023System1 highlights key holiday advertising strategies for success: effective storytelling, fostering community, tapping into nostalgia, utilizing recognizable characters or scenarios, incorporating magic, and leveraging popular holiday tunes.
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The Recipe for a Successful Brand Collaboration
Knowledge Partners August 14, 2023System1 delves into brand collaborations, emphasizing the importance of shared values, tapping into trends, combining familiarity with innovation, leveraging distinctive brand assets, and evolving with market shifts.
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25 Ways TV Grows Brands
Knowledge Partners August 11, 2023TV is a performance channel that drives full-funnel outcomes. That’s the conclusion from VAB, which has long studied the effects of TV investment on driving business outcomes. This guide distills a decade of analysis into the 25 ways TV grows brands at every stage of the purchase funnel.
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Chief Audio Officer: The Champion Every Brand Needs to Win in Audio
Knowledge Partners August 11, 2023For many brands, audio is an afterthought — a checkbox for reaching consumers in their cars. To such brands, marketing departments designating a chief audio officer might seem absurd until they see the medium’s power. For other brands, audio is a secret weapon.
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What’s the Deal with Identity?
Knowledge Partners August 9, 2023With video measurement being such an exciting space brimming with advancements, VAB compiled some of the most common themes and questions heard from marketers.
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Global Advertising Production Payment Guidelines
Knowledge Partners August 8, 2023APR’s Global Advertising Production Payment Guidelines provide marketers with insights into current industry practices from the perspectives of advertisers, agencies, and production companies.
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Internal Site Search Engine Optimization: The Treasure Right Under Our Noses
Knowledge Partners August 8, 2023The DAC Group shares how to leverage the power of internal site search engine optimization to understand customer needs and enhance user experience.
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