Knowledge Partners
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Surviving Inflation
Knowledge Partners June 14, 2023This white paper from Ekimetrics looks back at the major disruptions and changes that inflation is causing in order to use data science to strengthen pricing power and promotional strategy.
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Google Shares Three Often Overlooked Best Practices to Supercharge YouTube Video Creative
Knowledge Partners June 9, 2023Jeff Blankstein, head of creative effectiveness at Google, shares three tips for optimizing one’s approach to marketing on YouTube.
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Going Full Tilt with Full-Funnel
Knowledge Partners June 8, 2023Pinterest’s Grainne O’Reilly explains why multi-objective campaigns maximize performance when advertising on the platform.
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Customers Want Control Over Their Data — And Won’t Hesitate to Switch Brands to Get It
Knowledge Partners June 7, 2023Think With Google shared how to help customers feel in control of their data privacy with the “three Ms.”
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How AI Is Helping Marketers
Knowledge Partners June 6, 2023Think with Google’s Brendon Kraham answers marketers’ most pressing questions about artificial intelligence and its potential effects on the marketing practice.
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Unlocking the Power of a PESO Framework
Knowledge Partners June 6, 2023Hoffmann Murtaugh shares how harnessing the power of paid, earned, shared, and owned media can transform your approach to deliver holistic, comprehensive, targeted, and measurable goals.
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Do Stronger Relationships Produce Stronger Results
Knowledge Partners June 2, 2023Aprais and WARC share research highlighting the impact of a strong marketer/agency relationship on producing effective and award-winning work.
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Next-Gen Attention Metrics for B2B Marketers
Knowledge Partners June 2, 2023Attention metrics offer a powerful solution to the biggest challenge B2B marketers face today: the absence of effective media metrics.
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Canada 100 2022
Knowledge Partners May 30, 2023Brand Finance released its annual report on Canada’s most valuable and strongest brands.
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The Age of Re-Enchantment: Uncovering the Desire for Experiences That Uplift, Inspire, and Enthrall
Knowledge Partners May 26, 2023Wunderman Thomson shares the results of a wide-ranging survey of people’s attitudes, revealing three overlapping needs: a hunger for reawakening and sense-making in a chaotic and confusing world; a desire to transcend the everyday and feel part of something bigger than ourselves; and an optimistic impulse to actively usher in a kinder, more hopeful future.
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US 500 2022
Knowledge Partners May 25, 2023Brand Finance released its annual report on the U.S.’s most valuable and strongest brands.
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Gender and Age Diversity in Global Ad Creative
Knowledge Partners May 24, 2023Extreme Reach released a report to provide the industry at large with evolving benchmark tracking that is robust in scale to ensure data integrity. But the real power of benchmarks plays out at the marketer level, enabling each unique business to set goals and understand their specific efforts in this area.
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Data: Who Needs It?
Knowledge Partners May 23, 2023The amount of customer data available is extensive and it can be challenging to identify and leverage all of the data in the most valuable way if you don’t have a plan, strategy, or proper technology in place.
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Global 500 2023
Knowledge Partners May 23, 2023Brand Finance released its annual report on the world's most valuable and strongest brands.
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How Brands Can Connect with Health and Wellness Shoppers Today
Knowledge Partners May 23, 2023To better understand what is driving purchase decisions, and how brands can optimize for this accelerated category growth, Amazon Ads conducted research in 2022 to help brands dive deeper into the key interests and shopping patterns that can connect them with health and wellness audiences.
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The Rise of Programmatic Attention Metrics
Knowledge Partners May 23, 2023Adelaide released a report on how to use attention metrics in programmatic media buying, how to improve attention measurement through DSPs, and more.
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The Hidden Cost of Digital Advertising
Knowledge Partners May 22, 2023"The Hidden Cost of Digital Advertising" report by Ebiquity and Scope3 provides global industry benchmarks for carbon emissions measurement and recommends reallocating investments to high-quality journalism for more effective and lower-emission ads.
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The Current State of 3rd Party Cookies
Knowledge Partners May 19, 2023Ebiquity teamed with Usercentrics to create an infographic that highlights areas of concern such as third-party marketing cookies being fired before consent is given and large-scale international data transfers.
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Getting Ahead of the Audience Measurement Curve in a Streaming First Landscape
Knowledge Partners May 18, 2023Nielsen explores the tools, solutions, and metrics marketers should consider to obtain their long-term media objectives.
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Tackling Responsible Media
Knowledge Partners May 18, 2023Ebiquity's report, "Tackling Responsible Media" focuses on various concerns surrounding responsible media practices in advertising.
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