Knowledge Partners
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Data and Tech: Enterprise B2B Marketing Priorities for 2023
Knowledge Partners March 10, 2023With an uncertain economy, marketers at B2B enterprises are scrutinizing their 2023 strategy to get as much mileage out of their approach as possible. In our recent survey with Ascend2, we found that data is a major focus as is an investment in technology.
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Checklist: How to Develop a Demand Strategy
Knowledge Partners March 9, 2023Anteriad offers tips for those trying to plan out how they’ll collect, organize, and update data.
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A Marketer’s Guide to Data Strategy
Knowledge Partners March 8, 2023Anteriad offers tips for those trying to plan out how they’ll collect, organize, and update data.
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An HMI Case Study: Pure Storage Reinforces Loyalty in its Top-Performing Partners
Knowledge Partners March 8, 2023HMI Performance Incentives shares how it helped Pure Storage, a globally distributed provider of IT services, launch an award-winning loyalty program.
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Brand Guardianship Index, 2023
Knowledge Partners March 7, 2023Brand Finance presents its annual report on the world’s top CEOs.
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Football Sustainability Index, 2023
Knowledge Partners March 7, 2023Brand Finance released its annual report on the most valuable and strongest Football (i.e., soccer) Sustainability Index brands.
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Global Top 250 Hospitals, 2023
Knowledge Partners March 7, 2023Brand Finance conducted a study into the brand strength of the world’s top Academic Medical Centers (AMCs), incorporating all the factors that reflect the development of an AMC brand, the perceptions of key stakeholders, and the benefits that a strong brand brings to the organization.
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Sustainability and Your Customer
Knowledge Partners March 7, 2023Astound shares insights from its “Sustainability and Your Customer” study, a report created in partnership with Shopify, highlighting recent shifts in consumer behaviors related to sustainability.
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The Future of AI in Advertising and Client/Agency Relationships
Knowledge Partners March 7, 2023Bruno Gralpois of Agency Mania Solutions surveys the opportunities and challenges that Artificial Intelligence presents advertisers and their agencies. Gralpois concludes with a series of questions that brands should pose to agencies that use AI as a tool in their work.
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The Roaring Twenties: Marketing Procurement's Coming of Age
Knowledge Partners March 7, 2023A significant evolution has taken place throughout the commercial world with respect to its organizational structures, operational priorities, and business practices. Aprais and JFE International Consultants discuss marketing procurement’s coming of age.
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Planning in a Time of Turmoil
Knowledge Partners March 2, 2023When you’re a strategic planner, how do you “plan” when the world keeps shifting and a new disaster lurks around every corner?
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Media Market Update: 2023 Outlook
Knowledge Partners February 28, 2023In the February 2023 edition of Cortex Media’s Media Market Update report, the firm predicts a “slowcession” as the most likely scenario for marketing media spend.
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TikTok 2023 Trends Report
Knowledge Partners February 28, 2023The research team at Popcorn Growth breaks down the trends to help you stay ahead of the curve when marketing on TikTok.
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The B2B Future Shopper Report 2023
Knowledge Partners February 27, 2023A deep dive into 11 international markets and 2,261 B2B buyers, offering a view into the world of B2B commerce and buying behavior, to help businesses win online.
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New EU ESG Rules Likely to Affect Many U.S. Companies
Knowledge Partners February 24, 2023New Environmental, Social, Governance (ESG) reporting requirements in the European Union will have a significant effect on nonfinancial reporting, even for U.S. companies.
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Stakeholder Capitalism: A Primer
Knowledge Partners February 24, 2023Stakeholder Capitalism is a growing worldwide reform movement that enhances returns for investors by creating value for employees, customers, supply chain and distribution partners, communities, and the environment.
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Influencer Marketing Trends Report
Knowledge Partners February 23, 2023CreatorIQ’s Influencer Marketing Trends Report provides a comprehensive overview of the creator economy, featuring insights from brands, agencies, and creators on trends that have emerged over the past year.
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Is Your Retention Problem Actually a Branding Problem?
Knowledge Partners February 17, 2023With a rapidly shifting job market, businesses are hard-pressed to figure out how to better engage and retain top talent within their organizations. Is employer branding the key to improving retention rates and ensuring a more stable staff?
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Radio Usage Is Steady Among Media's Biggest (And Lightest) Fans
Knowledge Partners February 17, 2023New analysis from Katz Radio Group finds radio is a staple among media junkies.
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The Future 100: Trends and Change to Watch in 2023
Knowledge Partners February 17, 2023A new study by Wunderman Thompson finds that community, creativity, and color vibrantly paint 2023, as last year’s unbounded optimism shifts to an exuberant need for uplift and play.
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