Knowledge Partners
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Four Practices Marketing Leaders Follow to Make Privacy a Competitive Advantage
Knowledge Partners November 1, 2023Tanneasha Gordon, on behalf of Think with Google, identifies four steps marketers can take to transform privacy concerns into an opportunity.
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The Power of Brands in Podcasts
Knowledge Partners November 1, 2023The latest report from Sounds Profitable’s research series on the podcast landscape offers fresh insights about listeners of branded podcasts and brand enthusiasts.
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How Can Your Digital Ads Achieve Attention?
Knowledge Partners October 31, 2023System1 shares insights on how brands can optimize their advertising across social media and other digital channels.
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The Cost of Cord-Cutting: How Rising Costs Impact Viewer Habits
Knowledge Partners October 24, 2023MNTN Research explores how consumers are embracing ad-supported channels to offset the rising cost of streaming services.
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CARE Honduras Drives Interest Tackling Gender-based Violence on Social Media
Knowledge Partners October 23, 2023The nonprofit CARE Honduras leverages digital and social media to combat gender-based violence.
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Marketing Makes a World of Difference: 2023 Review
Knowledge Partners October 19, 2023Every year, The Internationalist highlights inspiring case studies of how brands and their marketing initiatives are making a world of difference by creating awareness, changing behaviors, and driving results for people, the planet, all living creatures...and for business.
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Holiday Shopping Insights: Be Ready for Determined Shoppers
Knowledge Partners October 11, 2023Think with Google shares insights to help marketers reach the holiday season’s determined shoppers.
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Delivering Simple Experiences Has Never Been More Important
Knowledge Partners October 10, 2023Learn more about World's Simplest Brands, now in its tenth edition. This hallmark study from Siegel+Gale asks thousands of consumers in nine countries to rank 800+ brands and 25 industries according to how simple or complex they are.
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CARE Guatemala Promotes Masculinity Over Machismo in Social Media Campaign
Knowledge Partners October 10, 2023To shift norms and attitudes around long-standing toxic machismo culture and widespread gender-based violence against women, CARE Guatemala, in partnership with Meta, ran a social and behavior change communication campaign in 2022.
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Data Reveals Increased Investment in CTV Leads to Better Performance
Knowledge Partners October 5, 2023Increasing spend on connected TV (CTV) can have both immediate and long-term positive effects on the performance of advertisers’ TV campaigns. Findings from MNTN show that those advertisers who increased their CTV investment were rewarded for that additional investment.
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Four Tips: How to Build an Ironclad 2024 Measurement Strategy for the Boardroom
Knowledge Partners October 5, 2023Today’s marketing leaders face constant pressure to justify their budgets and prove the ROI of their efforts in the boardroom. But many marketing practitioners and advertising agencies often focus on tracking media-centric KPIs like cost-per-click or impressions and lose sight of the bigger picture.
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Seasonal Breakdown: Holiday 2023 — Add Connected TV to Cart in Q4
Knowledge Partners October 5, 2023MNTN, a connected TV performance marketing platform, shares data on CTV advertising performance from the 2022 holiday season, along with current economic data, to help guide marketers in their approaches to the 2023 holiday season.
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CARE Ecuador Addresses Violence Against Domestic Workers Through Ad Campaign
Knowledge Partners October 4, 2023CARE Ecuador deployed a digital campaign to address gender-based violence experienced by domestic workers.
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Using Social Media to Drive Public Health Outcomes
Knowledge Partners October 3, 2023SBCC is the strategic use of communication to promote positive health outcomes based on proven theories and models of behavior change. SBCC employs a systematic process beginning with formative research and behavior analysis, followed by communication planning, implementation and monitoring, and evaluation.
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CARE and P&G Celebrate Fearless Women Leaders for International Women's Day
Knowledge Partners October 2, 2023The campaign, "Women Know How," is kicking off with a video that's voiced by model and CARE Global Advocate, Iman. It celebrates all the ways women have achieved success despite the obstacles the world throws in front of them. A wide variety of women are featured: fearless leaders, entrepreneurs and changemakers.
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The Triple Jeopardy of Attention
Knowledge Partners September 30, 2023A panel comprised of representatives from System1, Amplified Intelligence, and other experts shared the impact of undervaluing attention as a metric and goal for advertising.
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State of the Whole Brand
Knowledge Partners September 29, 2023Barkley examines the dynamic capabilities and market performance of brands that see their entire organization as a holistic system.
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The Soundtrack of the Super Bowl: The Role of Music in Big Game Ads
Knowledge Partners September 27, 2023Pulling from a wealth of proprietary research and using popular Super Bowl commercials for examples, System1’s Steve Olenski reviews the role music can have in making an ad a smash hit or a disastrous flop with consumers.
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Do Ads Wear Out?
Knowledge Partners September 22, 2023There are numerous reasons why brands frequently refresh their advertising. Marketers often worry that their ads will quickly feel repetitive to the public because they themselves tire of the advertising after a short period of time. If audiences tune out these messages, the opportunity for driving sales and brand building is greatly diminished.
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Exploring the Value of Diversity & Inclusion in Advertising
Knowledge Partners September 22, 2023System1 analyzed creative that showcases the experiences of typically underrepresented groups, including Black Americans, Asian Americans, people with disabilities, members of the LGBTQ+ community, Hispanics, women, and those who are 55 years and older.
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