Knowledge Partners
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Holiday Shopping Insights: Keep up with Deal-Seeking Shoppers
Knowledge Partners September 14, 2023While traditionally focused on the Black Friday to Cyber Monday window, deal-seeking now extends throughout October and November. Google’s Richard Manso offers strategies for brands to capitalize on this extended period, including early engagement, aiding in wish list creation, and going beyond mere discounts.
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The Truth About Modern Families in Ten Conversations
Knowledge Partners September 14, 2023A summary of 10 conversations with participants from McCann Worldgroup’s Truth About Modern Families study, revealing key insights about the modern cultural landscape.
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Creating Agency KPIs
Knowledge Partners September 13, 2023Agency Mania Solutions co-founder Bruno Gralpois discusses the significance of Key Performance Indicators (KPIs) in agency partnerships, emphasizing their role beyond mere metrics. He stresses the importance of communication, collaboration, and continual improvement in fostering strong, mutually beneficial relationships between agencies and clients.
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Digital Champagne: How Luxury Brands Keep Customers During Economic Uncertainty
Knowledge Partners September 13, 2023Despite potential economic downturns, a significant number of consumers intend to maintain or increase luxury purchases. The allure lies in the unique customer experience luxury brands offer both in-store and online.
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MLB Listeners are Major Prospects for Brands
Knowledge Partners September 13, 2023MRI-Simmons data highlights that Major League Baseball (MLB) radio listeners are highly engaged and affluent prospects for brands. Boasting higher income and spending power, they're also more involved in online sports gambling, making them attractive targets for advertisers, especially in local markets.
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New Study Prescribes Radio for Pharma Brands
Knowledge Partners September 13, 2023A recent Katz case study found that radio is an effective platform for pharmaceutical brands to reach receptive consumers and boost brand awareness.
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The Future Shopper Report
Knowledge Partners September 13, 2023The 2023 Future Shopper Report by Wunderman Thompson highlights trends and data that businesses need to strategically act upon fast, such as recognizing that although experience is key, the number one driving force for online decision making is price, and that sustainability and ethics are key factors in purchase decisions.
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Trends in Agency Ecosystems
Knowledge Partners September 13, 2023R3 identifies six main models of agency management systems, examines the pros and cons of each, provides case studies of brands’ use of these models and how the models evolved, and looks at how in-house agencies can fit within these models.
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Marketing Attribution and the AI Illusion
Knowledge Partners September 12, 2023Marketing analytics consultancy Marketscience casts doubt on some of the ways in which artificial intelligence purports to be able to assist with marketing analytics.
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The Podcast Landscape
Knowledge Partners September 11, 2023Sounds Profitable and Signal Hill Insights partnered to conduct a survey on consumer habits when it comes to podcasts. Topics included churn, what leads to decreases in listening over time, and general perceptions of the medium and its creators.
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Staffing the Internal Agency
Knowledge Partners September 8, 2023Blum Consulting Partners offers suggestions for how to prepare for work with contractors and how to best streamline the process for both procurement and agencies.
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The 2023 Podcast Trends Report
Knowledge Partners September 8, 2023The 2023 Podcast Trends Report by SXM Media provides insights to better understand the loyal fan bases that fuel podcast popularity.
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Avoiding Product Flops with Innovation Testing
Knowledge Partners September 7, 2023System1 emphasizes that despite big brand names, percent of new innovations fail. Common pitfalls include inadequate market research, misjudged pricing strategies, poor timing, and ineffective marketing. To mitigate these risks, they recommend an innovative approach: testing rooted in the “wisdom of the crowd” methodology.
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Emotion's Key Role in Digital Ad Effectiveness
Knowledge Partners September 7, 2023Emotion-driven ads significantly boost effectiveness in digital campaigns. Product-focused ads have higher recall, while emotional content changes opinions. Right-brain features in ads increase brand favorability. Marketers should prioritize resonance, positivity, and pre-test their digital content.
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Marketscience x Marketing Week: A Guide to a More Rigorous Approach to Marketing Mix Modeling (MMM)
Knowledge Partners September 7, 2023As the first piece of research to be published in Marketing Week’s Marketer’s Manual, Marketscience provides a strong point of view around the pitfalls of today’s marketing mix modeling techniques and puts forward a new, more rigorous approach.
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Infographic: Podcast Consumption on YouTube
Knowledge Partners September 6, 2023This infographic by Veritonic unveils new data into U.S. podcast listeners' use of YouTube to consume their favorite shows.
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Infographic: What’s on Tap for Audio this Summer?
Knowledge Partners September 6, 2023This infographic by Veritonic unpacks trends in consumer listening habits during the Spring and Summer months.
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Unlocking the Power of AI in Marketing: Navigating the Future with Confidence
Knowledge Partners September 6, 2023AI-fueled platforms now serve as innovation hubs, offering a range of opportunities, and within this digital space, there's an immense amount of potential that should be approached with both excitement and caution.
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Defining Health and Wellness, and the Barriers to Change
Knowledge Partners September 5, 2023For the first report of THE 3RD EYE’s Focal Point Series, the agency focused on the evolving landscape of health and wellness. The report aims to help healthcare brands understand these changes and the barriers consumers face, such as access to care and lifestyle choices, in order to build trust and adapt to new needs.
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Giving Privacy a Human Touch
Knowledge Partners September 5, 2023This report from data analytics platform Intent HQ examines the tension between consumer privacy and personalized marketing, highlighting that the promise of enhanced experiences in exchange for personal data has largely gone unfulfilled. The firm argues that improving privacy controls can actually lead to more effective marketing, particularly for telcos.
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