What’s the Deal with Identity?
Innovations in video measurement are occurring in abundance with lightning speed. Marketers now have more choices than ever to utilize advanced measurement to plan, buy and measure the success of their video campaigns. With video measurement being such an exciting space brimming with advancements, VAB compiled some of the most common themes and questions heard from marketers.
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Source
"What's the Deal with Identity?" VAB, 2023.
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