Industry Insights
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These Ads Are Successfully Marketing to Younger Generations
Pulse November 13, 2024From gen Alpha to millennials, brands often seek to appeal to younger generations as a way to drive brand loyalty and add value to meaningful conversations and experiences. Below are brands that did just this, ranging from Unilever to General Mills.
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Interview with Expert Joanne Davis on Agency Relations
Pulse November 12, 2024Joanne Davis’ new book, How to Get Your Agency to Run Through Brick Walls—Without Paying More, book features a forward by Bob Liodice, relevant quotes from marketing and procurement leaders, a code word/phrase glossary, and checklists.
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The Real Cost of Playing It Safe: Why Brands Need to Support Quality Journalism
Leading Edge November 12, 2024I get it. We’ve all felt the impulse to turn off the news and disengage from its bad vibes. The divisiveness, the constant stream of conflict — it’s exhausting, and it’s no wonder so many people choose to tune it out — I share the same impulse.
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Gaming Platforms: The Next Generation of Social Media
Leading Edge November 11, 2024The lines between gaming and social media are blurring. Platforms like Roblox and Fortnite, once solely associated with gaming, are rapidly evolving into immersive social hubs. As younger generations, particularly gen Z and gen Alpha, grow up immersed in these digital worlds, they're increasingly turning to them for social interaction and self-expression.
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Editor Highlights: ANA's Loyalty Report, Sustainability Tips, and Identity Data
Pulse November 8, 2024Do you feel like it’s a challenge to keep up with the latest trends, best practices, and marketing strategies? You aren’t alone. Bimonthly, ANA’s Pulse will highlight content within ANA’s resources hub, from Industry Insights, Knowledge Partner contributions, ANA Magazine, case studies, Marketing 101, Tools and Playbooks, and more. This way, the hard work of finding actionable insights, marketing trends, and helpful guides is done for you.
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How Can Marketers Create Social Change? Look to Movements
Leading Edge November 8, 2024Revolutions are seen as a Big Bang moment, with millions of people uniting to bring about the triumph of good over evil. The disappearance of the old world brings with it the arrival of the new. But what happens next?
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A New Era in Identity: Why the Future Lies in a Unified Graph, Not a Single ID
Leading Edge November 7, 2024The rise of a multi-ID landscape, where various signals identify consumers, has introduced a new level of complexity for digital marketers. This might seem unprecedented for many, as a decentralized web of disparate identifiers replaces the simplicity of relying on cookies. Indeed, this shift brings challenges in maintaining a consistent view of the consumer across various platforms and devices.
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What Happens In Vegas... Is Multicultural
Pulse November 7, 2024In advance of her speech at the Association of National Advertisers' upcoming Multicultural Marketing & Diversity Conference in Las Vegas, ANA Group Executive Vice President Bill Duggan conducted the following preview conversation with Las Vegas Convention and Visitor Authority CMO Kate Wik.
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Loyalty Marketing: Key Takeaways from the Latest ANA Report
Pulse November 6, 2024Below are the key highlights and actionable next steps presented in ANA's new report that you can take to optimize your loyalty program.
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Retail Media Tidal Wave? 5 Ways to Sight Opportunity
Leading Edge November 6, 2024This abstract will explore the evolving – and increasingly fragmented – retail media space. Today, the ocean is deep and wide, and it’s easy for brands and agencies to miss tides and currents. In this piece, Joe Frick, VP of business development at G-Comm (Goodway Commerce) will discuss best practices to navigate opportunities and smoothly sail across retail media waters.
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Loyalty Marketing: The Good, The Bad, and The Ugly
Pulse November 5, 2024Back in June in Cannes, Jack Myers of MediaVillage moderated a panel on the topic of loyalty marketing and more specifically, fraud in loyalty marketing. That was the beginning of a new partnership between ANA and HUMAN, a leading cybersecurity company. You can read about that panel here. We’ve been busy since then and are now releasing the comprehensive report, “Loyalty Marketing: The Good, the Bad, and the Ugly.”
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Tapping Into Culture and Sponsorships to Build Strong Brand Equity
Pulse November 5, 2024Michael Lacorazza is the CMO at U.S. Bank. He will be speaking at the ANA Multicultural Marketing & Diversity Conference, November 18-20 in Las Vegas. ANA senior director of multicultural marketing and diversity initiatives, Bernice Veloz, recently sat down with Michael for a pre-conference interview.
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The Reality of Retail Media: Unpacking the Promises and Performance in the U.S. Market
Leading Edge November 5, 2024For an industry outsider looking at the growth of investment and company proliferation in retail media, it would be understandable for them to assume that all retailers are achieving a high level of sophistication. The reality, however, beneath the numbers, is somewhat different, especially in North America where the landscape is tainted by widespread disappointment and under-delivery.
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Learn the A to Z of MarTech
Pulse November 4, 2024Consult the following Training Takeaways to get up to speed on all things MarTech. They cover it all, from making your business case to selecting vendors to establishing governance — all drawn from the ANA's MarTech Foundations Certificate Program.
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After Transforming Advertising, AI Is Coming for Marketing
Leading Edge November 1, 2024Over the past decade, artificial intelligence (AI) has revolutionized the way advertisers manage advertising campaigns. Platforms like Meta and Google have deeply integrated AI into their systems, automating the once-tedious processes of ad targeting, creative testing, and bid optimization. This transformation has enabled advertisers to scale campaigns with minimal manual input, maximizing performance while reducing operational burdens.
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How SMBs Feel the Upcoming Election Will Impact Their Business
Pulse October 31, 2024Corey Elliot, EVP at Borrell Associates, shared insights from a survey of small-business leaders, focusing on how they believe the outcome of the upcoming presidential election will impact their operations. The survey reveals key differences in expectations based on which candidate is seen as more beneficial for small businesses. From advertising budgets to business growth potential, small-business leaders are divided on how a Trump or Harris victory could shape their future, with 56 percent of respondents anticipating that the election’s results will directly affect their business moving forward.
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Musings from the Main Stage
Pulse October 31, 2024Below are key insights and action steps from the industry’s signature conference, ANA's 2024 Masters of Marketing Conference.
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Trick or Treat: Consumers with Respect and Ethical Marketing
Ethics Issue Alerts October 31, 2024As Halloween approaches, don’t let scary marketing practices haunt your sweet ethical marketing campaigns. Treat consumers with respect and instill brand trust all year. The Center for Ethical Marketing warns against these five ghastly marketing practices and offers tips for handing out ethical marketing treats:
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Marketing Glow Up: The Power of Omnichannel Success
Pulse October 30, 2024In a fireside chat featuring Courtney Herb, senior director of brand marketing and public relations at NextRoll, and Alejandra Tenorio, senior director of digital marketing and e-commerce at RMS Beauty, shared strategies for achieving consistent performance across multiple channels.
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Sustainability in Media Planning: How Brands Can Start Reducing Carbon Emissions in Advertising
Pulse October 30, 2024The advertising industry plays a major role in carbon emissions, adding to the growing concern that over the next decade the planet could reach dangerous levels of global warming. The biggest culprit in the industry at fault, which may surprise some, is digital advertising.
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