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Industry Insights

  • Innovation Insights from Atlanta-Based Brands at ANA Marketing Tech Conference

     Pulse   February 10, 2025  

    At the recent ANA Marketing Technology Momentum conference, industry leaders shared transformative approaches to personalization and customer experience.

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  • Three Award-Winning Campaigns That Leveraged Technology to Build Connection

     Pulse   February 10, 2025  

    When people are brought together through a shared passion or experience, a special connection is built. Brands can leverage the power of community by creating memorable experiences. Technology can enhance the poignancy of the experience when applied appropriately and thoughtfully. Below are three campaigns that prioritized engaging experiences and building community through culture and brand love by using technology.

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  • Editor Highlights: In-House Teams, Customer Dissatisfaction, and Jingles

     Pulse   February 7, 2025  

    Do you feel like it’s a challenge to keep up with the latest trends, best practices, and marketing strategies? You aren’t alone. Bimonthly, ANA’s Pulse will highlight content within ANA’s resources hub, from Industry Insights, Knowledge Partner contributions, ANA Magazine, case studies, Marketing 101, Tools and Playbooks, and more. This way, the hard work of finding actionable insights, marketing trends, and helpful guides is done for you.

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  • Getting the Most Out of a Big Game Ad: What Viewers Are Looking For

     Leading Edge   February 7, 2025  

    As marketers increasingly demand that agencies connect advertising to direct business outcomes, many agencies feel the pressure to keep up. Some may see this as a threat. We see it as a powerful opportunity. By helping clients develop a holistic measurement framework that integrates audience health, brand health, and business health, agencies can demonstrate a clear impact and forge a legacy with concrete value beyond surface metrics like site visits.

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  • The 2024 Multicultural Excellence Awards Championed the Black Community

     Pulse   February 6, 2025  

    The 2024 Multicultural Excellence Awards celebrated the work marketers undertook in the past year to lend visibility to and champion the causes most important to the Black community. Those efforts took myriad forms, from combatting discrimination, to welcoming African Americans into apparently inhospitable spaces, to uplifting Black culture — whether represented by Black achievements in filmmaking or, in the case of Red Stripe, the Afro-Caribbean heritage of Jamaica.

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  • Building Trust Through Ethics: Key Takeaways from the ANA 2024 Ethics Compliance Report

     Ethics Issue Alerts   February 5, 2025  

    Consumers want better experiences with their ads. The ANA Center for Ethical Marketing is dedicated to advancing ethical marketing best practices for our members and the industry while safeguarding advertising and marketing freedoms. Our robust self-regulatory enforcement program provides education, tools, and compliance services for ethical marketers and consumers. This serves to build trust in the marketplace as consumers engage with their favorite brands.

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  • Email and SMS: Turning Holiday Shoppers into Loyal Customers

     Pulse   February 5, 2025  

    For small-to-medium-sized businesses (SMBs), the holiday season isn't just the most wonderful time of the year — it’s the most critical. Between October and December, SMBs rely on waves of new and returning customers to bolster their bottom line. Yet, while the opportunity is immense, so is the challenge of turning these seasonal shoppers into loyal patrons. With strategic follow-up efforts — marrying email and SMS marketing — SMBs can maximize their potential, drive sales, and foster fruitful relationships.

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  • How Agencies Can Build a Lasting Legacy

    Leading Edge   February 4, 2025  

    As marketers increasingly demand that agencies connect advertising to direct business outcomes, many agencies feel the pressure to keep up. Some may see this as a threat. We see it as a powerful opportunity. By helping clients develop a holistic measurement framework that integrates audience health, brand health, and business health, agencies can demonstrate a clear impact and forge a legacy with concrete value beyond surface metrics like site visits.

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  • Perfect Your Marketing Strategies with These Resources

     Pulse   February 3, 2025  

    In a crowded industry with endless content and information to sift through, it can be challenging to discern quality content that provides relevant and factual information and helpful case studies. ANA’s Marketing Knowledge Center can help, however; the MKC provides trusted information meant to inspire concrete and actionable next steps.

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  • McDonald’s and Admerasia Discussed Their Award-Winning Campaign

     Pulse   January 31, 2025  

    Representatives from McDonald’s and Admerasia sat down to discuss their Multicultural Excellence Award Grand Prize-Winning Sauces campaign. They shared the insights and cultural touchpoints considered to bring the activation to life.

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  • The Trends All Marketers Need to Watch Out For

     Pulse   January 31, 2025  

    With the start of the new year comes new challenges, surprises, and changes. For marketers, this is no different. If anything, the fast-paced trends and constant technological evolution can be difficult to keep up with as each new year is unlike any other.

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  • A Conversation with The John F. Kennedy Center for the Performing Arts’ Kimberly J. Cooper

     Pulse   January 30, 2025  

    In advance of her keynote presentation at the 2025 ANA Nonprofit Conference, the ANA Nonprofit Federation caught up with Kimberly J. Cooper, SVP of marketing for The John F. Kennedy Center for the Performing Arts, about her career journey, how she approaches shepherding an iconic brand into the future, and managing the challenges performing arts nonprofits face.

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  • Unlocking Efficiency: How AI Enhances Email and Multi-Channel Marketing for SMBs

     Pulse   January 30, 2025  

    Small businesses (SMBs) are increasingly turning to AI for email marketing, harnessing its power to streamline content personalization, audience segmentation, send-time optimization, and more. According to Constant Contact’s Small Business Now report, 41 percent of SMBs currently use AI or automation for email marketing. What’s more, 53 percent of small business owners are leveraging AI and automation for social media.

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  • These Three Brands Make Positive Change for Disability Rights

     Pulse   January 29, 2025  

    Today’s generations, like gen Z and millennials, are proven to favor brands that are committed to creating positive impacts for society. To connect with these generations, brands are exploring new ways in which they can use their campaigns for good. One sector of society in need of inclusion and support from brands is people with disabilities.

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  • Beyond the Numbers: Reclaiming Intuition in Brand Strategy

     Leading Edge   January 28, 2025  

    For decades, we’ve all worshipped data as the ultimate decision-making tool. Standardized testing, ranking/league tables, business school and so much more has taught that numbers provide certainty — that patterns, probabilities and models will lead us forward in the best way possible. And while analysis is critical, more and more I find myself wondering if we’ve let go of something equally valuable: intuition.

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  • The Future of Privacy: Can Digital Advertising Provide the Answers?

     Pulse   January 28, 2025  

    Industry players have long reached a broad agreement about what kind of ecosystem they want to build. As well as allowing plenty of room for innovation and experimentation, the ideal digital advertising environment should have robust data management at its center. Even so, as we celebrate the 19th Data Privacy Day, there is less clarity than ever about how, when, or potentially if it will take shape.

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  • TikTok’s U.S. Ban: A Wake-Up Call for Brands in the Age of Walled Gardens

     Leading Edge   January 28, 2025  

    In a world where trends shift faster than you can say "policy change," the news that TikTok’s ban in the United States has been temporarily paused — thanks to the mix of political theatrics and corporate maneuvering — is a stark reminder for brands and advertisers to rethink their reliance on closed ecosystems. Sure, TikTok’s reprieve offers breathing room, but it’s also a flashing neon sign: diversify or risk losing it all.

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  • Celebrity-Led Campaigns on Rise at Super Bowl, But Star Power Fails to Dazzle

     Leading Edge   January 27, 2025  

    With Super Bowl advertisers once again ready to splash the cash to get celebs to front their funny ad campaigns next month, is it really worth it?

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  • The Real Power Behind AI-Powered Creative Automation

     Leading Edge   January 27, 2025  

    AI-powered creative automation promises unparalleled efficiency and scalability. However, as with any technological innovation, the real-world effectiveness of AI in advertising and creative is heavily dependent on the quality of two key elements: user-centric design and data.

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  • Editor Highlights: Gen Alpha, SeeHer, and Influencer Marketing

     Pulse   January 24, 2025  

    Do you feel like it’s a challenge to keep up with the latest trends, best practices, and marketing strategies? You aren’t alone. Bimonthly, ANA’s Pulse will highlight content within ANA’s resources hub, from Industry Insights, Knowledge Partner contributions, ANA Magazine, case studies, Marketing 101, Tools and Playbooks, and more. This way, the hard work of finding actionable insights, marketing trends, and helpful guides is done for you.

    view

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