Sustainability in Media Planning: How Brands Can Start Reducing Carbon Emissions in Advertising | Pulse | Industry Insights | All MKC Content | ANA

Sustainability in Media Planning: How Brands Can Start Reducing Carbon Emissions in Advertising

The advertising industry plays a major role in carbon emissions, adding to the growing concern that over the next decade the planet could reach dangerous levels of global warming. The biggest culprit in the industry at fault, which may surprise some, is digital advertising.