Industry Insights

Probabilistic vs. Deterministic
Leading Edge March 15, 2019
Digging deeper into attribution: learn the differences between rules-based and analytics-based attribution.
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Understanding Attribution
Leading Edge March 15, 2019
Digging deeper into attribution: learn the differences between rules-based and analytics-based attribution.
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What Is Attribution?
Leading Edge March 15, 2019
Watch this video to connecting the dots and learn how to determine which channels are leading to conversions.
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What Is Match Rate?
Leading Edge March 15, 2019
Matching is probably the most widespread concept in identity: learn how to leverage Matching to make the most out of every marketing campaign.
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Can Transparency Fix the Gender Pay Gap?
Leading Edge March 14, 2019
When it comes to the gender gap, it appears the pay discrepancy between men and women still exists even today, and that's a problem the advertising world should equalize, especially when it comes to retaining diverse talent and fostering new skills.
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Advertisers, Learn How to Drive Results on The New TV
Leading Edge March 6, 2019
TV has undergone such transformation over the past decade that a new name is needed to fully represent this evolved medium. In this presentation, we look at how marketers can navigate the new, increasingly complex reality of TV advertising.
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Achieving Accessibility In Email Marketing: For Marketers and Designers
Leading Edge February 28, 2019
This resource provides advice for making emails accessible to the disabled.
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2018 Statistical Fact Book: The Ultimate Source for Data-Driven Marketing Insight
Leading Edge January 29, 2019
The Data and Marketing Association’s Statistical Fact Book assembles critical benchmarks from across the data and marketing ecosystem, giving marketers and their business partners a view of the changing landscape.
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Next-Generation TV White Paper
Leading Edge January 4, 2019
In this report get an overview of the existing television landscape and a recommended approach for cultivating continued innovation in the ecosystem.
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The Data-Centric Organization 2018
Leading Edge January 4, 2019
U.S. firms remain intensely focused on leveraging data across marketing, media, and commerce functions — but see obstacles to achieving true “data centricity.”
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Attribution and the Empowered Marketer: A DMA Whitepaper
Leading Edge January 3, 2019
Learn why attribution has become a fundamental organizational priority across most marketing organizations.
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Cross-Device Identity Solutions RFI Template
Leading Edge January 3, 2019
DMA is focusing on cross-device and cross-channel identification. This RFI template spells out in clear terms the questions marketers, agencies, and publishers should be asking cross-device vendors and the simple definitions that everyone in the identity-based marketing and media ecosystem needs to understand.
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