Industry Insights
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A New Era in Identity: Why the Future Lies in a Unified Graph, Not a Single ID
Leading Edge November 7, 2024The rise of a multi-ID landscape, where various signals identify consumers, has introduced a new level of complexity for digital marketers. This might seem unprecedented for many, as a decentralized web of disparate identifiers replaces the simplicity of relying on cookies. Indeed, this shift brings challenges in maintaining a consistent view of the consumer across various platforms and devices.
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What Happens In Vegas... Is Multicultural
Pulse November 7, 2024In advance of her speech at the Association of National Advertisers' upcoming Multicultural Marketing & Diversity Conference in Las Vegas, ANA Group Executive Vice President Bill Duggan conducted the following preview conversation with Las Vegas Convention and Visitor Authority CMO Kate Wik.
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Loyalty Marketing: Key Takeaways from the Latest ANA Report
Pulse November 6, 2024Below are the key highlights and actionable next steps presented in ANA's new report that you can take to optimize your loyalty program.
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Retail Media Tidal Wave? 5 Ways to Sight Opportunity
Leading Edge November 6, 2024This abstract will explore the evolving – and increasingly fragmented – retail media space. Today, the ocean is deep and wide, and it’s easy for brands and agencies to miss tides and currents. In this piece, Joe Frick, VP of business development at G-Comm (Goodway Commerce) will discuss best practices to navigate opportunities and smoothly sail across retail media waters.
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Loyalty Marketing: The Good, The Bad, and The Ugly
Pulse November 5, 2024Back in June in Cannes, Jack Myers of MediaVillage moderated a panel on the topic of loyalty marketing and more specifically, fraud in loyalty marketing. That was the beginning of a new partnership between ANA and HUMAN, a leading cybersecurity company. You can read about that panel here. We’ve been busy since then and are now releasing the comprehensive report, “Loyalty Marketing: The Good, the Bad, and the Ugly.”
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Tapping Into Culture and Sponsorships to Build Strong Brand Equity
Pulse November 5, 2024Michael Lacorazza is the CMO at U.S. Bank. He will be speaking at the ANA Multicultural Marketing & Diversity Conference, November 18-20 in Las Vegas. ANA senior director of multicultural marketing and diversity initiatives, Bernice Veloz, recently sat down with Michael for a pre-conference interview.
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The Reality of Retail Media: Unpacking the Promises and Performance in the U.S. Market
Leading Edge November 5, 2024For an industry outsider looking at the growth of investment and company proliferation in retail media, it would be understandable for them to assume that all retailers are achieving a high level of sophistication. The reality, however, beneath the numbers, is somewhat different, especially in North America where the landscape is tainted by widespread disappointment and under-delivery.
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Learn the A to Z of MarTech
Pulse November 4, 2024Consult the following Training Takeaways to get up to speed on all things MarTech. They cover it all, from making your business case to selecting vendors to establishing governance — all drawn from the ANA's MarTech Foundations Certificate Program.
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After Transforming Advertising, AI Is Coming for Marketing
Leading Edge November 1, 2024Over the past decade, artificial intelligence (AI) has revolutionized the way advertisers manage advertising campaigns. Platforms like Meta and Google have deeply integrated AI into their systems, automating the once-tedious processes of ad targeting, creative testing, and bid optimization. This transformation has enabled advertisers to scale campaigns with minimal manual input, maximizing performance while reducing operational burdens.
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How SMBs Feel the Upcoming Election Will Impact Their Business
Pulse October 31, 2024Corey Elliot, EVP at Borrell Associates, shared insights from a survey of small-business leaders, focusing on how they believe the outcome of the upcoming presidential election will impact their operations. The survey reveals key differences in expectations based on which candidate is seen as more beneficial for small businesses. From advertising budgets to business growth potential, small-business leaders are divided on how a Trump or Harris victory could shape their future, with 56 percent of respondents anticipating that the election’s results will directly affect their business moving forward.
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Musings from the Main Stage
Pulse October 31, 2024Below are key insights and action steps from the industry’s signature conference, ANA's 2024 Masters of Marketing Conference.
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Trick or Treat: Consumers with Respect and Ethical Marketing
Ethics Issue Alerts October 31, 2024As Halloween approaches, don’t let scary marketing practices haunt your sweet ethical marketing campaigns. Treat consumers with respect and instill brand trust all year. The Center for Ethical Marketing warns against these five ghastly marketing practices and offers tips for handing out ethical marketing treats:
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Marketing Glow Up: The Power of Omnichannel Success
Pulse October 30, 2024In a fireside chat featuring Courtney Herb, senior director of brand marketing and public relations at NextRoll, and Alejandra Tenorio, senior director of digital marketing and e-commerce at RMS Beauty, shared strategies for achieving consistent performance across multiple channels.
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Sustainability in Media Planning: How Brands Can Start Reducing Carbon Emissions in Advertising
Pulse October 30, 2024The advertising industry plays a major role in carbon emissions, adding to the growing concern that over the next decade the planet could reach dangerous levels of global warming. The biggest culprit in the industry at fault, which may surprise some, is digital advertising.
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Empowering Authentically and Shifting Public Perceptions
Pulse October 29, 2024Kandi Pickard is the President and CEO, Michelle Sagan is the Director of Communications & Marketing, and Kayla McKeon is the Manager of Grassroots Advocacy at the National Down Syndrome Society (NDSS). They will be speakers at the ANA Multicultural Marketing & Diversity Conference, November 18-20 in Las Vegas. ANA Director of Multicultural and Diversity Initiatives Karim Amadeo recently sat down with Kandi, Michelle, and Kayla for a pre-conference interview in which they discussed how to advance representation and shift public perceptions by putting people with disabilities at the forefront of their marketing efforts.
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Even AI Is Scared of Six Flags’ New Creepy Clown
Leading Edge October 29, 2024“Tick, Tick, Tick,” featuring a creepy clown terrorizing an unsuspecting group of housemates, is certainly not for the faint of heart. The latest in the entertainment brand’s annual “Fear Is Waiting” campaign, it looks more like something out of a horror movie than an ad for a theme park.
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How Brands Reignited the Olympics Advertising Competition for LA 2028
Leading Edge October 28, 2024The Olympics in Paris marked the start of a journey toward a more democratized marketplace for brands looking to reach audiences during tentpole sporting events. By 2028, as the 34th Olympiad begins in Los Angeles, the games should be accessible to a much broader array of advertisers than ever before.
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Political Advertisers Have an Untapped Opportunity in Context and Creative
Leading Edge October 28, 2024Political ads play a unique role in the media landscape. Every few years, an infusion of political messaging joins the more typical rotation of retail, auto, health and financial services ads. The political messages are more serious, the timing is more urgent, and the outcomes are extremely consequential.
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Editor Highlights: B2B, SEO, and Loyalty Programs
Pulse October 25, 2024Do you feel like it’s a challenge to keep up with the latest trends, best practices, and marketing strategies? You aren’t alone. Bimonthly, ANA’s Pulse will highlight content within ANA’s resources hub, from Industry Insights, Knowledge Partner contributions, ANA Magazine, case studies, Marketing 101, Tools and Playbooks, and more. This way, the hard work of finding actionable insights, marketing trends, and helpful guides is done for you.
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Experimental Campaigns Revitalized These Iconic Brands
Pulse October 25, 2024Brands that have been around for ages are familiar with long-lasting success but may be left puzzled when it comes to reaching new audiences and revamping the brand through their campaigns. When planning campaign strategies, an experimental approach might not always be the top of the list. Yet for brands with a long history of success, experimenting with experiences and products is sometimes the best option for reinventing the wheel and staying relevant in today’s world with seemingly limitless brand options available.
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