Industry Insights
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Does Your Retail Media Network Spend Create Regulatory Risks?
Leading Edge September 5, 2024How are the RPA and advertiser use of RMN’s related?
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The Authentic Internet: Empowering Users and Advertisers Alike
Leading Edge September 4, 2024Content doesn't need to come from a famous media brand like PBS, the BBC, or The Weather Channel to be valued. Sites owned by creators who produce consistent, high-quality content are also highly trusted by consumers because of their human connection.
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These B2B Campaigns Took Partnerships and Content to the Next Level
Pulse September 3, 2024Partnership is an integral part of marketing successfully and resonating with consumers more authentically. Effectively partnering with organizations, celebrities, and/or creators is also a foundational way to create content that provides valuable experiences, information, and context. For instance, if someone’s favorite celebrity or creator, or a reputable organization, credibly touts a needed product (like a new toothpaste), the consumer will trust the brand more.
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Navigating the EU AI Act: A Guide for Marketers and Privacy Professionals
Leading Edge September 2, 2024The European Union (EU), much as it did with GDPR six years ago, is about to lead the way and set a new global standard with the EU AI Act. This landmark legislation is designed to ensure consumer protection and transparency in AI systems, making it essential for marketers and privacy professionals to understand and prepare for its implications.
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Podcast Tips & Tricks for International Podcast Day
Pulse September 2, 2024September 30th, for the uninitiated, is International Podcast Day; this gives us a moment to focus on the growing media of podcasts and the technologies surrounding them. It can also be an occasion to deepen our familiarity with the craft of podcasts. For those new to this budding media form, the ANA, with its Knowledge Partner Libsyn, offers a sequence of instructional videos on all its many facets — from the gear you’ll need to the editing process to marketing and monetizing your production.
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2025 U.S. LGBTQ+ Dates and Observances
Pulse August 30, 2024This resource provides a year-round guide to significant dates and observances in the LGBTQ+ community, enabling advertisers to create timely, relevant, and impactful campaigns that go beyond performative allyship.
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Business Leaders Emphasize International Expansion as Key to Success
Leading Edge August 30, 2024These days, globalization is more than an economic trend. It’s a growth engine. The companies that are embracing and prioritizing expansion into new international markets are the ones that are most sustainably growing their businesses. They are creating new revenue streams, and mitigating the risks associated with regional fluctuations.
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List of LGBTQ+ Media Outlets
Pulse August 30, 2024Only 34 percent of advertisers who engage in inclusive marketing utilize LGBTQ+-targeted media. To facilitate meaningful engagement, the ANA has compiled a list of U.S. LGBTQ+ media outlets, including periodicals, radio stations, and streaming services that offer advertising.
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Editor Highlights: State Privacy Laws, Customer Acquisition, and Gen AI
Pulse August 29, 2024Do you feel like it’s a challenge to keep up with the latest trends, best practices, and marketing strategies? You aren’t alone. Bimonthly, ANA’s Pulse will highlight content within ANA’s resources hub, from Industry Insights, Knowledge Partner contributions, ANA Magazine, case studies, Marketing 101, Tools and Playbooks, and more. This way, the hard work of finding actionable insights, marketing trends, and helpful guides is done for you.
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How to Protect Your Organization’s Reputation in an Election Year
Leading Edge August 29, 2024While some industries and organizations are adept at managing this scrutiny, many have the opportunity in the weeks and months ahead to be more proactive in protecting their reputation and better controlling the narrative about their work and impact. Now is the time to take action to better weather any storm that might come your way this election cycle and beyond.
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AI Isn’t only for Optimizing Creative – Turn to AI for Audience Targeting
Leading Edge August 28, 2024Since ChatGPT launched in November 2022, marketers and agencies have been using it and other artificial intelligence (AI) technology solutions to improve ad creative. Whether for brainstorming or copywriting, many initial AI use cases have revolved around the creative side of the advertising industry.
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AI, Meet EQ
Leading Edge August 27, 2024Technological advancement of this scale certainly poses big questions about the future. And it’s innately human for us to fear change. But there’s no putting the AI genie back in the bottle now, so how can we use it to our advantage to harness what makes us human?
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The ANA Launches New MarTech Foundations Training Curriculum
Pulse August 27, 2024The Association of National Advertisers (ANA) has unveiled a new educational initiative aimed at growing the skill base of the marketing technology community with its new MarTech Foundations Certificate Program. Developed in partnership with Transparent Partners, this new training curriculum offers a comprehensive pathway to mastering the complexities of the rapidly evolving MarTech landscape.
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3 Reasons Local Broadcast TV News Is the Most Trusted and Valued
Leading Edge August 26, 2024In a year of the unpredictable, where a presidential election can be rearranged in the blink of an eye, hurricanes can make their entrance in the unprecedented month of June and the economic outlook weighs heavily on consumers – audiences may wonder where to turn for consistent, reliable news.
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Ensuring the Responsible Flow of Data Across Borders – New Swiss-U.S. Data Privacy Framework Launched Globally
Ethics Issue Alerts August 26, 2024Global marketers and data providers are celebrating the announcement and impending launch of the long-awaited Swiss-U.S. Data Privacy Framework (DPF) to replace the former Privacy Shield, which was invalidated by the courts in 2020. The Swiss-U.S. DPF will go into force on September 15, 2024, and follows the EU-U.S. Data Privacy Framework which was enacted in July 2023.
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ANA's Knowledge Partners: These Are the Top Pieces
Pulse August 23, 2024In a crowded industry with endless content and information to sift through, it can be challenging to discern quality content that provides relevant and factual information and helpful case studies. ANA’s Marketing Knowledge Center can help, however; the MKC provides trusted information meant to inspire concrete and actionable next steps.
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Sensitive Data: Commonalities and Outliers Among State Privacy Laws
Leading Edge August 23, 2024Many men, especially young men, feel left behind as the world moves forward. This is a conversation that has significant implications for brand marketers as well as society at large.
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Brand Belonging as Antidote to Male Alienation
Leading Edge August 22, 2024Many men, especially young men, feel left behind as the world moves forward. This is a conversation that has significant implications for brand marketers as well as society at large.
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A CMO Checklist for AI
Leading Edge August 21, 2024No doubt by now you will have personally used ChatGPT or Microsoft’s Co-Pilot (also powered by Open AI) and realized the power that it can bring to your team and organization. It is important to note that this technology did not appear overnight and was already on its third release when it came to market
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Pathways to Transparent Media: Why Aren't Brands Using the Tools They’ve Said They Need?
Leading Edge August 20, 2024The digital advertising industry and its infrastructure have come a long way since P&G’s Marc Pritchard launched his famous and highly effective crusade to bring about a “cleaner and more transparent advertising ecosystem.” And yet, many advertising campaigns today are still struggling with quality and transparency issues when it comes to the placement of their media buys.
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