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  • Trick or Treat: Consumers with Respect and Ethical Marketing

    Ethics Issue Alerts   October 31, 2024  

    As Halloween approaches, don’t let scary marketing practices haunt your sweet ethical marketing campaigns. Treat consumers with respect and instill brand trust all year. The Center for Ethical Marketing warns against these five ghastly marketing practices and offers tips for handing out ethical marketing treats:

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  • Ensuring the Responsible Flow of Data Across Borders – New Swiss-U.S. Data Privacy Framework Launched Globally

    Ethics Issue Alerts   August 26, 2024  

    Global marketers and data providers are celebrating the announcement and impending launch of the long-awaited Swiss-U.S. Data Privacy Framework (DPF) to replace the former Privacy Shield, which was invalidated by the courts in 2020. The Swiss-U.S. DPF will go into force on September 15, 2024, and follows the EU-U.S. Data Privacy Framework which was enacted in July 2023.

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  • Ethical Practices Build Consumer Trust – ANA Semi-Annual Ethics Compliance Report Published

    Ethics Issue Alerts   August 19, 2024  

    The ANA Center for Ethical Marketing is dedicated to advancing ethics and accountability for our members and the industry while safeguarding advertising and marketing freedoms. Our comprehensive self-regulatory enforcement program offers education, tools and compliance services for ethical marketers and consumers. Key offerings include DMAchoice, ANA DPF Dispute Resolution and the Digital Advertising Alliance (DAA).

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  • ANA New Marketing Ethics Code Essential to Consumer Trust

    Ethics Issue Alerts   August 8, 2024  

    To promote a common set of rigorous standards and solutions for ethical marketing, the Association of National Advertisers (ANA) developed a new comprehensive marketing ethics framework, the ANA’s “Ethics Code of Marketing Best Practices.”

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  • Honoring Consumers’ Marketing Preferences: The Right Thing to Do

    Ethics Issue Alerts   June 25, 2024  

    The ANA Center for Ethical Marketing is committed to advancing an ethical marketing ecosystem. Our mission is clear: to promote accountability, protect advertising and marketing freedoms, and build consumer trust. This ethics alert focuses on the need for companies and organizations to instill consumer trust and meet the consumers where they are by honoring their marketing preferences.

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  • Text Marketing: Highly Regulated and Needs Permission

    Ethics Issue Alerts   April 23, 2024  

    Consumers are likely to believe that the texts received are legitimate and from a trusted source. Unfortunately, consumers have been inundated with so-called unwanted “robocalls” and “robotexts” over many years.

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  • Ethical Practices Advance Growth — 2023 ANA Compliance Report Published

    Ethics Issue Alerts   January 24, 2024  

    The ANA's latest report on ethics compliance reviews the types of consumer marketing ethical inquiries involving direct and digital advertising, including privacy, that were processed by our ethics team and Committees in 2023.

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  • Using Testimonials, Endorsements, and Consumer Reviews in Marketing

    Ethics Issue Alerts   January 5, 2024  

    Self-regulation and ethical marketing are at the core of building consumer trust and loyalty. This ethics update series focuses on key consumer marketing issues to highlight the ethical standards of applicability and to assure best practices are communicated and followed.

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  • ANA Ethics Compliance Report, January — June 2023

    Ethics Issue Alerts   August 22, 2023  

    The ANA recently released the latest edition of its Ethics Compliance Report, covering January through June of 2023.

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  • New Data Privacy Framework Launched for Global Marketers and Data Providers

    Ethics Issue Alerts   August 3, 2023  

    Global marketers and data providers are celebrating with the announcement and launch of a new EU-U.S. Data Privacy Framework (DPF) to replace the former Privacy Shield, which was invalidated by European courts in 2020. Small and mid-sized companies were significantly impacted by this decision since Privacy Shield was the most affordable and accessible option for companies to comply with the adequacy requirements for transferring data from the EU to the United States.

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  • Spring into Your Marketing Campaigns with Green Tips for Earth Day and Every Day

    Ethics Issue Alerts   April 6, 2023  

    As we approach Earth Day, April 22 2023, it is a good time to act as businesses, organizations, and consumers to maximize our limited resources, reduce our carbon footprint, and build trust in our industry as one that respects the environment.

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  • Artificial Intelligence (AI) and Marketing Ethics

    Ethics Issue Alerts   March 16, 2023  

    With the advent of AI and synthetic media across the marketing ecosystem, ethics may not always be factored in and may instead become an afterthought. This can lead to risk for brands.

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  • Consumer Fraud — In Your Name or on Your Platform — Is at a Crisis Level: An Opportunity for Brands

    Ethics Issue Alerts   October 21, 2022  

    The scope of fraud on unsuspecting consumers is on the rise with a loss of billions and billions of dollars nationwide. There is a real opportunity for companies to take a greater leadership role by educating consumers, training employees, and taking preventative steps to protect their brand and support fraud victims.

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  • To Be or Not to Be — Is it Truly Anonymized Data?

    Ethics Issue Alerts   August 31, 2022  

    In recent years, consumer privacy has garnered a lot of attention and scrutiny from legislators and regulators. The latest alarm has been sounded by the Federal Trade Commission (FTC) regarding business practices involving anonymized data.

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  • Fake Warranties and Marketing Offers Cloaked as Unpaid Invoices

    Ethics Issue Alerts   May 22, 2022  

    ANA’s Consumer Affairs department has seen an increase in fake car warranty offers and marketing offers cloaked as unpaid invoices. In response, the group has created this update, providing guidance and resources on the subject.

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  • Consumers Seek Greater Control Over How Marketing Offers are Communicated

    Ethics Issue Alerts   March 17, 2022  

    As we move toward a new normal, there are shifts in behaviors and trends in how and where we work and live and do business. Part of the consumers’ focus on data and privacy issues includes seeking greater control on how marketing offers are being communicated in promotional mail and online display ads.

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  • Privacy: It's About the Data!

    Ethics Issue Alerts   February 16, 2022  

    This ethics update focuses on where data privacy intersects an evolving landscape of shifts in consumer expectations, technology providers’ practices, and regulatory focus. We spotlight the trends in the industry and tools and guidance for developing a data privacy plan.

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  • Marketing and Protecting Children

    Ethics Issue Alerts   January 11, 2022  

    This ethics update focuses on the pitfalls to avoid when marketing to children as well as provides you with key tips for how to do so in an effective, respectful, and safe manner.

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  • Protecting Older Consumers: Role of Self-Regulation in Sweepstakes and Prize Promotions

    Ethics Issue Alerts   November 1, 2021  

    Older consumers rule the marketing landscape in many ways. But as we market to them, areas of concern continue to arise. This ethics update focuses on best practices to employ in sweepstakes and prize promotions to protect the vulnerable — our older and/or mentally impaired Americans.

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  • Role of Self-Regulation in the Direct Mail Space

    Ethics Issue Alerts   August 23, 2021  

    Building consumer trust and brand trust is vital! ANA offers key guidance and a robust toolkit to help meet the needs of consumers and manage your direct mail campaigns.

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