Event Video
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How Deloitte Brought Its Purpose to Life Through Marketing
Conference Highlights October 8, 2021Developing a meaningful purpose-driven culture requires leaning into your internal team through better listening.
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How Deloitte Brought Its Purpose to Life Through Marketing
Conference Session Videos October 8, 2021In this video from the 2021 ANA Masters of Marketing Conference, Deloitte CMO Suzanna Kounkel offered some key lessons she and her team learned from altering the brand’s approach to purpose, pivoting away from its focus on inclusion and instead setting its sights on achieving equity.
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Technology and Data and the Humans at the Center of It All
Conference Highlights October 8, 2021Ally pivoted to gaming technologies to increase financial literacy and to break through media clutter.
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Technology and Data and the Humans at the Center of It All
Conference Session Videos October 8, 2021In this video, Ally CMO Andrea Brimmer shared five key tenets her team used to transform their brand away from offering customers financial products and toward offering them financial services that truly met their needs.
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The Industry’s Quest to Invest in Minority-Owned Media
Conference Highlights October 8, 2021Increasing ad investments in minority-owned media through improvements in measurement is a top industry objective.
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The Industry’s Quest to Invest in Minority-Owned Media
Conference Session Videos October 8, 2021In this video, explore the needs, challenges, and opportunities of inviting minority-owned media to fully join the marketing and advertising industry.
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Announcing the 2021 ANA Genius Award Winners, Presented by Neustar
Conference Session Videos October 7, 2021In this video, Brett House, VP of Product Marketing and Demand Generation, Marketing Solutions for Neustar, announced the winners of the 2021 ANA Genius Awards, recognizing the most powerful work in marketing analytics today.
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Are Your Dollars Spent Against Diverse Audiences Really Working?
Conference Highlights October 7, 2021A commitment to diversity is critical to driving brand growth.
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Are Your Dollars Spent Against Diverse Audiences Really Working?
Conference Session Videos October 7, 2021As brands strive to better serve multicultural audiences, the focus on relevance and authenticity has become critical to growth. Industry experts discussed solutions they’ve created to meet this challenge and the importance of turning DE&I goals into business outcomes to propel the industry forward.
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Breakfast with A+E Networks: Premium Short Form
Conference Session Videos October 7, 2021In this video, A+E Networks shared a collection of History, Lifetime, and A&E premium short form content originally featured on-air and across social platforms.
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Case Study: Programming with Purpose Presented by USPS
Conference Session Videos October 7, 2021After a year of societal upheaval, learn why brands need to connect with consumers on a more meaningful level, with messaging that is innovative, effective, and culturally relevant.
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Firing Up the Weber Brand
Conference Session Videos October 7, 2021In this video, Weber, a premiere manufacturer of grills, shared its approach to story building.
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Firing Up the Weber Brand
Conference Highlights October 7, 2021Weber ignited its relaunch with story building that leveraged platforms and emotional benefits.
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From Buzz to ROI: The Impact of Social Media Conversation
Conference Session Videos October 7, 2021In this video, Twitter and Uber explored why conversation is such a powerful tool in the marketing toolkit and how brands like Uber are using conversation as both a driving force and a KPI in their creative and media strategies.
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Gaining Clarity Through Change — How an Internal Rebrand Can Lead to a Collaborative Understanding of Media's Complex Landscape
Conference Session Videos October 7, 2021In this video, learn why it’s crucial to gain clarity from an organizational perspective to successfully leverage advertising as a service to an external audience.
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Gaining Clarity Through Change — How an Internal Rebrand Can Lead to a Collaborative Understanding of Media's Complex Landscape
Conference Highlights October 7, 2021A key objective of brand media strategies should be to elevate the consumer experience.
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Gaming Is the Highway into the Metaverse
Conference Session Videos October 7, 2021As technologies like AR, VR, NFTs, and blockchain gain more traction, so does the notion of the "metaverse" as a potential successor of the internet. In this video, learn why gaming represents brands’ best opportunity to test how they will represent themselves in a future metaverse state.
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Looking Beyond the Open: Building a Resilient Email Strategy in the Age of Consumer Privacy
Webinar Rewinds October 7, 2021Privacy changes are nothing new to email marketing, and Apple's most recent Mail Privacy Protection changes are a continuation. In this webinar, take a closer look at the Apple-specific changes and an even bigger question: Is it possible to future proof for upcoming privacy changes, and if so where to start?
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Quantum Marketing and the Power of Purpose
Conference Session Videos October 7, 2021In this video, chief marketing and communications officer of Mastercard, Raja Rajamannar, unveiled new rules and thinking about brand purpose and how it can drive marketing leadership, business growth, and customer satisfaction for the future.
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Quantum Marketing and the Power of Purpose
Conference Highlights October 7, 2021Bringing purpose to life requires consistent commitment, the right partnerships, and full transparency.
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