Event Video
-
The Multichannel Donor Myth
Event Soundbites February 10, 2022The goal of multichannel marketers should be to cultivate multiple gift donors.
view -
The Multichannel Donor Myth
Conference Session Videos February 10, 2022In this video, Feed the Children and TrueSense Marketing debunked the myth that multi-channel donors have more long-term value.
view -
Demystifying Intrinsic In-Game Advertising
Webinar Rewinds February 9, 2022As agencies and brands level up their media buy strategies with intrinsic in-game advertising, performance marketers around the world are exploring how to best approach measurement in 3D gaming environments. In this webinar, Frameplay's Cary Tilds introduced the NEW metrics for in-game advertising.
view -
Fundraising Success in a Time of Scarcity
Event Soundbites February 9, 2022In-office vs. remote workplace: nonprofits find operations benefits in both.
view -
Fundraising Success in a Time of Scarcity
Conference Session Videos February 9, 2022In this video, hear from a panel of integrated marketers discussing some of the most challenging and forward-thinking topics in nonprofit marketing today.
view -
Hot Wheels Discusses Its Plans for Entering the Metaverse and Leveraging Other Emerging Digital Trends
Event Soundbites February 9, 2022Jennifer Kobashi, global franchise marketing and partnerships for Hot Wheels at Mattel, discusses her brand plans for a future expected to be dominated by emerging digital technologies like NFTs and the metaverse, a unique challenge for a business reliant on the sale of physical products.
view -
Maximizing Sustainer Revenue Through Machine Learning
Conference Session Videos February 9, 2022Most organizations have invested heavily in building their sustainer programs over the last few years. In this video, learn how these are a vital component of their revenue stream and why many have diversified their multichannel marketing efforts to ensure that the program will continue its growth trajectory.
view -
Storytelling for a Six-Second World: Making Flexible Campaigns
Conference Session Videos February 9, 2022In this video, learn how the City of New York approached the challenge of educating millions of voters about Ranked Choice Voting by breaking the message up into digestible components and giving audiences different ways to access the information, from YouTube clips to long-form print publications.
view -
Trends in Midlevel Giving: A Coming-of-Age Story
Event Soundbites February 9, 2022In a COVID environment, communication with mid-level donors has shifted to digital and smaller events.
view -
Trends in Midlevel Giving: A Coming-of-Age Story
Conference Session Videos February 9, 2022In this video, learn how data collection is now more comprehensive with a focus on qualitative analysis through in-depth discussions of experiences, wins, and losses.
view -
Consumer Global Trends for 2022
Conference Session Videos February 3, 2022In this video, Sheryl Connelly, Chief Futurist at the Ford Motor Company, discussed insights from the recently released 10th anniversary of their annual trend report, which takes a long-term view of the future.
view -
Fjord Trends 2022 — Trends Shaping the Future
Conference Session Videos February 3, 2022In this video, learn more about Fjord Trends 2022, an annual set of predictions from Accenture Interactive on what is expected to impact business and society in the year ahead.
view -
Trends in Media, Influencer, and Content Creation
Conference Session Videos February 3, 2022In this video, get a fast-paced overview of top trends in three key areas — media, influencer marketing, and content creation.
view -
What’s Important from CES
Conference Session Videos February 3, 2022The Consumer Electronics Show (CES) is the most influential technology event in the world. In this video, Dave Morgan from Simulmedia summarized what was most important for marketers to know from this year’s CES.
view -
CES 2022: What the Latest Innovations Mean for Marketers in a Hybrid World
Webinar Rewinds February 2, 2022In this webinar, explore what marketers need to know about the top trends from CES 2022 — from addressable TVs and augmented reality to the nascent opportunities in Wearables and IoT — all laddering up to their impact on consumer behavior, buying patterns, and appetite for innovation.
view -
Assessing the Value of a Brand
Event Soundbites January 27, 2022Arcadia’s Evan Bashoff discusses how his company determines the value of a brand.
view -
Brand Activation Legal Committee: January 2022
Conference Session Videos January 27, 2022For January’s meeting, attorneys from Greensfelder, Hemker & Gale, P.C. provided updates on recent NAD decisions, class action and Lanham Act case updates, and updates on TCPA activity, Privacy Law, and FTC Enforcement Actions.
view -
#TwitterPrism: Inclusive Marketing at Twitter
Conference Session Videos January 26, 2022In this video, learn about why inclusive marketing is important to Twitter and its partners, and how we can all work together to leverage the power of advertising to build a more equitable and inclusive future.
view -
ANA LGBTQ+ Marketing Inclusion Report Takeaways
Conference Session Videos January 26, 2022In this session, get an overview of the results of the first ANA LGBTQ+ Marketing Inclusion Survey, which looked at the inclusion of LGBTQ+ in marketing activities, as well as support for the LGBTQ+ Community among ANA member companies.
view -
Football Is for Everyone
Conference Session Videos January 26, 2022In this video, learn how the NFL speedily responded when, for the first time, one of its active players came out as gay. The league worked with 72andSunny to create an ad that expressed its support for him and his fellow members of the LGBTQ+ community.
view