Event Video | Marketing Knowledge Center

The Benefits and Challenges of In-Housing Mass Media

Event Soundbites March 3, 2022

Having the right infrastructure in place is key to successfully in-housing media.

view

Using Creative and Media Data in New Ways

Conference Session Videos March 3, 2022

Visa is a world leader in digital payments while Decoded Advertising’s integrated strategy combines creativity, technology, and media. In this video, learn how a progressive approach to brand building has driven unrivaled performance on Visa brand campaigns.

view

Using Creative and Media Data in New Ways

Event Soundbites March 3, 2022

Visa is using a media measurement that validates high attention drives brand lift across channels.

view

Five Things B2B Marketers Need to Know About DEI

Webinar Rewinds March 2, 2022

In this webinar, learn how GeoBlue’s response to the crises of 2020 resulted in a record-setting communications score in its engagement survey and an enterprise-wide appreciation for the role of communications in shaping company culture.

view

How GeoBlue Built an Internal Communications Function in the Midst of Crises

Webinar Rewinds March 2, 2022

In this webinar, learn how GeoBlue’s response to the crises of 2020 resulted in a record-setting communications score in its engagement survey and an enterprise-wide appreciation for the role of communications in shaping company culture.

view

The Road to Equitable Media Investing (NABOB)

Conference Session Videos March 2, 2022

In this fireside discussion from NABOB, a representative roster of advertising stakeholders dove into the issue of equitable media investing and how embracing "Universal Inclusion" will move us all forward.

view

What We’ve Learned in the Past Year

Conference Session Videos March 2, 2022

In this video, ANA's Bill Duggan kicked off the 2022 ANA Media Conference with a brief summary of what we've learned about supplier diversity — with a focus on media — in the past year.

view

Where to Next with Experiential Marketing: A Year-Long Journey

Conference Session Videos February 25, 2022

The latest installment of this quarterly year-long series features the biggest brands and the brightest minds as they share their thoughts on the future of the industry and share some highlights of their plans in experiential marketing over a tumultuous year-long period.

view

Analytics and Data Science Committee Meeting Session Video

Conference Session Videos February 24, 2022

In this video, Pandora discusses both long- and short-term measurement of brand investments and Avocados from Mexico presents a case study on how the brand leveraged first-party data in its Super Bowl advertising.

view

Brand Activation Legal Committee: February 2022

Webinar Rewinds February 24, 2022

For January’s meeting, attorneys from Finnegan LLP presented on the latest updates from the FTC (including recent developments with consumer reviews), NAD decisions, class action trends, Lanham Act cases, and the recent boom with the NFT/metaverse campaigns and promotions.

view

CES — What’s Real and Actionable Today

Webinar Rewinds February 24, 2022

Led by Jeff Minsky, one of the industry's leading tech, media, and digital experts, this webinar explored what's real and actionable today from CES 2022.

view

Google Privacy Sandbox Unpacked: What Marketers Need to Know in 2022

Webinar Rewinds February 24, 2022

During this webinar, Google Chrome provided an overview of the key concepts of its Privacy Sandbox, such as Topics and FLEDGE, and discussed the major developments and milestones that advertisers should be aware of in 2022.

view

ANA Virtual Supplier Diversity Fair: Meet Black-Owned Media Companies (Part 2)

Conference Session Videos February 23, 2022

The imperative to diversify the marketing supply chain comes with the challenge of identifying appropriate resources. February’s Virtual Supplier Diversity Fair highlighted Black-owned media companies.

view

Leading a Changing Workforce in the 21st Century

Webinar Rewinds February 23, 2022

This is the first time in history that we have five generations in the workforce. In this webinar, you'll gain insights all sides of the generational divide and learn how you can work together to build your industry. Ignoring the past and scoffing at the future aren't options.

view

ANA Legal Webinar Series: Developing Issues in Esports Gaming

Webinar Rewinds February 17, 2022

In this webinar, join partners from Venable LLP to discuss developing issues in esports and gaming, including common issues in esports and video gaming sponsorships and partnerships, intellectual property matters in esports and video gaming, and more.

view

Video Ad Workflow for the Way TV Is Consumed Today

Webinar Rewinds February 17, 2022

In this webinar, learn about an end-to-end video advertising solution that many of the world’s most successful marketers rely on to remove risk and waste while providing powerful insights into campaigns across every screen in any region of the world.

view

Email in 2022: The Trends, Behaviors, and Benchmarks Shaping Email

Webinar Rewinds February 16, 2022

The programmatic market for too long has been riddled with material issues such as a lack of transparency, fractured accountability, and mind-numbing complexity. In this webinar, PwC and senior ANA stakeholders discussed a new project to study this topic.

view

Ulta Beauty’s MUSE: An Ongoing Commitment to Amplify Black Voices in Beauty

Webinar Rewinds February 16, 2022

Ulta Beauty is committed to using the power of beauty to create a more inclusive world. In this webinar, learn about MUSE, a platform to Magnify, Uplift, Support, and Empower Black voices.

view

ANA Nonprofit Policy Update: Issues and Concerns Looming in 2022

Conference Session Videos February 11, 2022

In this video, learn about the latest issues of concern on Capitol Hill and in the states that impact nonprofit organizations.

view

Behavioral Science Testing on Digital Steroids

Conference Session Videos February 11, 2022

In this video, learn how Catholic Relief Services has been using behavioral science to guide their testing for years. They have learned a lot, including the best way to target and message based on the innate traits of identity and personality to get out of a “one size fits all” world.

view