Event Video | Marketing Knowledge Center

LGBTQ+ Representation in Entertainment and Media

Conference Session Videos October 24, 2021

Strong and positive representation in entertainment and media can help fight and break down stereotypes that can be detrimental. In this video, speakers from the entertainment industry discussed how we advance proper representation for all.

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Attention Metrics Fundamentals

Conference Session Videos October 21, 2021

In this session, Marc Guldimann, co-founder and CEO of Adelaide, spotlights how attention metrics work, the nuances of applying them to media quality measurement, and how industry leaders are using them as a bold new media currency.

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Brand Activation Legal Committee: October 2021

Conference Session Videos October 21, 2021

For October's meeting, Frankfurt Kurnit Klein & Selz attorneys provided updates on recent NAD decisions, class action and Lanham Act case updates, and recent FTC enforcement and updates.

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Customer Reviews and Influencer Marketing: Is Your Company on the FTC Notice of Penalty Offenses Naughty List?

Webinar Rewinds October 21, 2021

In this webinar, learn more about a notice the FTC sent to over 700 companies warning them that they could incur significant civil penalties if they use endorsements in ways that run counter to prior FTC administrative cases.

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Gen X – The Next Great Giving Generation

Conference Session Videos October 21, 2021

Sandwiched between the larger baby boomer and millennial age groups, gen X is frequently overlooked and underappreciated. In this half-day conference, learn more about gen X, stands poised to make the biggest impact on charitable giving in the coming decades.

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How Adelaide AU Ratings Predict Tune-In for the NBA

Conference Session Videos October 21, 2021

In this video, learn how the NBA assessed attention metrics in relation to tune-in for the 2021 playoff season.

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How BBDO Used Influencer Marketing to Reach Young Consumers

Conference Session Videos October 21, 2021

In this video, BBDO shared a case study from Dunkin demonstrating how the advertising agency helped the brand meet young coffee drinkers where they are.

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How Google’s Machine Learning Models Unlock More Accurate Measurement and Better Performance

Webinar Rewinds October 21, 2021

In this webinar, Google product experts illustrated how they are using machine learning models to help future-proof measurement while upholding the user’s experience, respecting their privacy, and protecting their data.

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How the Application of Attention Metrics in Media Drives Better Brand and Business Growth

Conference Session Videos October 21, 2021

In this video, global chief strategy officer Chrissie Hanson shares important and actionable insights gathered from the work that OMD has conducted around the world to assess the impact of attention metrics on brand performance.

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Paying Attention to Mobile Video

Conference Session Videos October 21, 2021

In this video, Heather O'Shea of Snap discussed research the company has conducted to quantify changing consumer video consumption habits and how these shifts affect the attention paid to ads.

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Using Attention Metrics to Optimize Advertising

Conference Session Videos October 21, 2021

In this video, Mars global insights director Sorin Patilinet shared how brands can use real consumer behaviors like attention to achieve creative excellence.

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Walking a Mile in Nisolo’s Shoes: Adapting to Supply Chain Delays and Other Speed Bumps Using DM

Webinar Rewinds October 20, 2021

In this webinar, learn how hand-made shoe brand Nisolo met the challenges of 2020 by testing and adapting with direct mail retargeting and how they are applying their lessons learned in 2021.

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Holiday Email Tips to Radically Increase ROI

Webinar Rewinds October 13, 2021

Your holiday season email performance is crucial. Email tactics that drive performance have changed again! Worldata's Jay Schwedelson shared simple tips that will dramatically improve your email marketing performance.

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How to Forge the Strongest Media Partnerships and Advertise Responsibly and Effectively in Digital

Webinar Rewinds October 13, 2021

In this webinar, three leading advertising, privacy, and compliance champions shared how to drive the most efficient partnerships while automating compliance.

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Accelerating Your Brand’s Sustainability Journey

Conference Highlights October 8, 2021

Building sustainable brands entails disrupting systems in order to create new business models.

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Accelerating Your Brand’s Sustainability Journey

Conference Session Videos October 8, 2021

In this video, Darren Beck from media think tank Sustainable Brands offered case studies of the transformative journeys of Clorox, P&G, and other leading brands, providing insight into the best practices and tools available to help brands accelerate their journeys toward true sustainability.

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ANA 2021 Masters of Marketing Conference in Three Minutes

Conference Highlights October 8, 2021

In this video, get a three-minute overview of the ANA 2021 Masters of Marketing Conference.

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ANA 2021 Masters of Marketing Conference Speaker Takeaways

Conference Highlights October 8, 2021

In this video, speakers at the ANA 2021 Masters of Marketing Conference discussed their key takeaways.

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Delivering What Matters: Linking Purpose with Performance

Conference Highlights October 8, 2021

The “squeeze” of shareholders and stakeholders is creating new opportunities to drive both profit and purpose.

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Delivering What Matters: Linking Purpose with Performance

Conference Session Videos October 8, 2021

In this video, CMO Kevin Warren explained how the marketing team at UPS embraced accelerated change by launching a new campaign that focused on SMBs while also developing campaigns and partnerships that engaged minority SMB owners in a more meaningful way and drove tangible improvements to the bottom line.

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