Event Video | Marketing Knowledge Center

J&J’s Pride Campaign

Conference Session Videos January 26, 2022

As more brands seek to engage with LGBTQ+ consumers, many are leveraging the same LGBTQ+ themes, time periods, nonprofits, celebrities, media, and activation channels primarily because this is where the cultural competency of many advertisers and agencies begins and ends. Learn how J&J is doing more.

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Trends in U.S. Digital Advertising and Media in 2022

Webinar Rewinds January 26, 2022

In this webinar, Paul Verna, Principal Analyst and Head of the Advertising and Media Practice at Insider Intelligence, explores trends in U.S. digital advertising and media as we head into a future shaped by the pandemic but no longer bound by it.

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How Brands Can Connect with Influencers

Event Soundbites January 20, 2022

Jasmine Enberg from Insider Intelligence offers suggestions for brands that are connecting with nano- and micro-influencers.

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Speed and Agility: Marketing’s New Mandate and Its Impact on Planning

Webinar Rewinds January 20, 2022

In this webinar, learn more about a topic very much on the mind of CMOs today — marketing agility. Marketing agility is the ability to shift priorities and re-allocate funds quickly and effectively to exploit market opportunities or meet rapidly changing customer expectations.

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Road to Holistic Personalization: Customer-Centric Approach and Personas

Webinar Rewinds January 19, 2022

When done right, personalization is about treating each customer differently by gently suggesting suitable products and offers based on collected data. In this webinar, learn how to react to your customers' needs immediately and expeditiously to achieve holistic personalization on a truly personal level.

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How Brands Effectively Use Radio/Audio to Drive Engagement Among Multicultural Audiences

Webinar Rewinds January 13, 2022

In this webinar, learn why and how distinct multicultural audiences consume radio across platforms and how brand marketers perceive the benefits of radio and audio to connect with multicultural audiences.

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Pinterest Predicts 2022: The Art + Science of Trendspotting

Webinar Rewinds January 13, 2022

In this webinar, Pinterest’s Talia Parnass and Jenna Landi walk through 35 predictions for the year ahead and the details behind those claims. But this isn’t your typical year-end trend report. It's a not-yet-trending report — a window into the future from the platform where people go to plan it.

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ANA Virtual Supplier Diversity Fair: Meet Hispanic-Owned Media Companies

Conference Session Videos January 12, 2022

The imperative to diversify the marketing supply chain comes with the challenge of identifying appropriate resources. January’s Virtual Supplier Diversity Fair highlighted Hispanic-owned media companies.

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Maryland Digital Tax Compliance

Webinar Rewinds January 11, 2022

Regulations implementing the Maryland digital advertising gross revenues tax were recently finalized and adopted by the Maryland Comptroller. This webinar provides a review of the regulations and the compliance issues and burdens they raise for ANA members.

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Why Winning Matters: How Awards Programs Drive Business Growth

Webinar Rewinds January 5, 2022

Creative industries value the celebration of award programs. Beyond the spotlight, the photographer's lens, and the shiny hardware lies the opportunity for business growth. In this webinar, learn where to even start and how you can truly drive your business forward with the help of awards.

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Brand Activation Legal Committee: December 2021

Conference Session Videos December 16, 2021

For November’s meeting, Loeb & Loeb presented on recent NAD/NARB decisions, federal litigation, and recent FTC enforcement and updates.

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The New Marketer Must-Have: The Creative Stack

Webinar Rewinds December 16, 2021

In this webinar, Shutterstock’s VP of Innovation, Chip Schenck, discussed the main components of the new creative stack and shared best practices for how marketers are leveraging data to improve each part of the creative process.

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How Brands Are Using Experiences to Drive a First-Party Data Strategy

Conference Session Videos December 14, 2021

In this video, Daniel Yaffe shared how leading brands like Budweiser, Dick's Sporting Goods, and Nestlé are using data-driven experiences to build a complete customer profile while creating an enjoyable experience for the consumer.

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Marketing Across the Metaverse

Conference Session Videos December 14, 2021

In this video, R3 looks at the evolution of the metaverse, marketer case studies, how marketers can leverage opportunities across the metaverse value chain, and best practices.

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Pinterest Predicts 2022: The Art and Science of Trendspotting

Conference Session Videos December 14, 2021

People use Pinterest to plan for the future. In this video, Pinterest's Talia Parnass and Jenna Landi walked through predictions for 2022 and the details behind those claims.

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The Future of the Always-On Influencer in 2022

Conference Session Videos December 14, 2021

In this video, Brandon Perlman, founder and CEO of influencer marketing at influencer agency Social Studies, discussed how the influencer marketing landscape has evolved and shared trends, predictions, and opportunities for 2022.

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ANA 2021 Measurement & Accountability Conference in Two Minutes

Event Soundbites December 9, 2021

In this video, get a two-minute overview of the 2021 ANA Measurement & Accountability Conference.

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Creating a Complementary — and Results-Driven — Approach with Addressable and CTV

Webinar Rewinds December 9, 2021

In this webinar, learn how advertisers are taking advantage of addressable TV to understand where to reach audiences, improve the relevancy of their media, and measure the results of their cross-screen campaigns.

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How The Glenlivet Measures Experiential Efforts Like Its NYFW Partnership

Event Soundbites December 9, 2021

Using the brand’s partnership with New York Fashion Week as an example, Sona Bajarla, VP of marketing at Pernod Ricard USA, shared how her team at The Glenlivet proves the value of its experiential marketing efforts to the wider organization.

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How Walgreens Uses Measurement to Deliver Mass Personalization

Conference Session Videos December 9, 2021

In this video, Walgreens shared how it transformed digitally to meet customers' needs and delivers a best-in-class omnichannel experience.

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