Event Video
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Welcome Remarks at the 2021 ANA Measurement and Accountability Conference
Conference Session Videos December 8, 2021Bill Tucker, ANA Group EVP, Data Tech Measurement, and Executive Director, PRAM, welcomed attendees to the 2021 ANA Measurement and Accountability Conference.
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“Full Court” Content Marketing
Conference Session Videos December 3, 2021In this video, Cathay Pacific's Edward Bell explained how his team deployed a two-pronged strategy, integrating "defensive" tactics with growth-oriented "offensive" plays, designed to bring consumers back while also elevating the overall image of the brand.
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Creating Content for Decision Makers
Conference Session Videos December 3, 2021In this video, The Wall Street Journal shared insights, research findings, and best practices that the publication’s branded content vertical, The Trust, leverages when creating new content for partners to help them better engage key decision makers and grow their businesses.
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Edit to Amplify
Conference Session Videos December 3, 2021In this video, IBM's Stephen Hunton shared how his brand used its glut of content communication as an opportunity to transform its efforts by building a centralized operational model that aligned with the brand’s mission and used five strategic principles to begin creating and sharing content experiences.
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How to Create Content Strategies that Move at the Speed of Conversation
Conference Session Videos December 3, 2021In this video, Kelly Amatangelo, U.S. digital lead at Mondelēz International, and Kristin Maverick, VP of social strategy at 360i, shared insights on how brand marketers can best identify and anticipate relevant social media trends and move quickly to create content that capitalizes on these trends.
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How Wendy’s Became a Top Streamer on Twitch
Conference Session Videos December 3, 2021In this video, Wendy’s outlined the key questions its brand marketers and their agency partners asked themselves when developing a strategy and creative for introducing the brand on Twitch in a way that would grab consumer attention and lead to tangible business success.
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Applying Artificial Intelligence to Marketing Creative Review
Conference Session Videos December 2, 2021In this video, American Express shared how it leverages AI and human expertise to review its creatives.
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CANVAS: Democratizing Data Through End-to-End Enterprise
Conference Session Videos December 2, 2021In this video, PepsiCo and Radically Simple Marketing shared how it democratized data across PepsiCo’s marketing organization with the creation of the CANVAS platform.
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Driving Transformation Through Holistic, Always-On Measurement at Kroger
Conference Session Videos December 2, 2021In this video, learn how Kroger transitioned from analytics with limited cross-functional collaboration to a trusted, modernized measurement and optimization discipline built on real-time insight and data-driven forecasting.
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How Do You Scale True ABM?
Conference Session Videos December 2, 2021In this video, learn why scaling a "true" ABM program effectively, without compromising on the key fundamentals it encompasses, involves the alignment of many moveable parts: technology and resourcing are fundamental considerations.
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The Path to Analytics Maturity
Conference Session Videos December 2, 2021In this video, Neustar’s Marc Vermut, VP at The Knowledge Lab, explained how to assess your marketing analytics maturity and create a tactical plan to advance marketing analytics adoption within your own organization.
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Meeting the Sustainability Mandate: Equipping Marketers for Full Systems Change
Webinar Rewinds December 1, 2021Climate change necessitates a full-systems change. In this webinar, learn what this means for marketers and how can we equip brands to drive the adoption of sustainable consumption habits while also conferring a competitive advantage.
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ANA 2021 Marketing Law Conference in Two Minutes
Conference Highlights November 17, 2021In this video, get a two-minute overview of the 2021 ANA Marketing Law Conference.
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Celebrity Services for Equity
Conference Session Videos November 17, 2021In this video, a panel of legal experts highlighted issues to consider when giving a celebrity an ownership stake in your company in exchange for his or her services.
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Fighting Disinformation and Ad Fraud
Conference Session Videos November 17, 2021In this video, a panel of legal and marketing experts shared their thoughts on how advertisers should respond to online sources of disinformation.
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In-Housing for Speed and Relevancy: Lessons Learned Over a Five-Year Journey
Webinar Rewinds November 17, 2021In this webinar, VP of marketing Tom Kuhn shared some of the key lessons the PGA TOUR learned in its five-year journey to in-house the majority of its creative and media agency needs and discussed what’s next for the TOUR in the continuing evolution of their in-house capability.
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Regulators Talk
Conference Session Videos November 17, 2021In this video, learn more about the FTC’s latest actions from Policy Statements on Health App Breaches and Subscription Dark Patterns to Penalty Offense Notices, key cases and initiatives from the NAD, as well as what we can expect to see in the coming year on the regulatory front.
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Where Is the FTC Headed Under Chair Khan and After the Supreme Court Decision on FTC Act 13(B)?
Conference Session Videos November 17, 2021In this video, a panel dove into what the future may hold at the FTC, provide observations on the course the agency is taking in light of many changes, offer and thoughts on how companies may navigate this new era at the Commission.
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California Privacy: What Direction Is Next for CCPA and CRPA?
Conference Session Videos November 16, 2021In this video, representatives from the California Privacy Protection Agency and the Office of the Attorney General (OAG) reviewed the California privacy laws.
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Cultural Humility and Inclusive Leadership: An Ethical Imperative
Conference Session Videos November 16, 2021In this video, Reed Smith shared how cultural misunderstandings and unaddressed biases can pose significant problems for legal professionals, especially with recent changes to the Model Rules of Professional Conduct. The firm also offered some solutions for addressing various types of bias.
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