Event Video

Eyes Wide Open — Key Legal Considerations Impacting Your Media and Advertising Initiatives
Conference Session Videos March 4, 2022
In this video, Reed Smith LLP offered recommendations on how brands can mitigate the legal risk of working with AdTech, agencies, and influencers.
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Overview of the 2022 ANA Media Conference
Event Soundbites March 4, 2022
In this video, get a two-minute overview of the 2022 ANA Media Conference.
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Programmatic Media Transparency — Leveling the Playing Field
Conference Session Videos March 4, 2022
In this video, the ANA, PwC, and TAG TrustNet discussed the continuation of an in-depth study into the programmatic media supply chain with the objective of supporting brands in optimizing their investment into their own supply chains.
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The Media Industry Talent Crisis
Conference Session Videos March 4, 2022
There is a talent crisis in our industry. In this video, hear from a panel of agency and client representatives on how we got here, what effect it is having on business, and what can be done to attract, motivate, and retain great talent and full and effective teams.
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The Media Industry Talent Crisis
Event Soundbites March 4, 2022
Training, defining career paths, and heightened awareness of opportunities are key to growing the media talent pool.
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Why Marketers Should Increase Their Investments in News
Conference Session Videos March 4, 2022
In this video, MMA Global explores the business case for marketers to increase their investment in advertising across reputable news platforms.
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A Leader’s View of Media Measurement
Conference Session Videos March 3, 2022
In this video, Bloomin’ Brands’ Danielle Vona offered a CMO’s perspective on her organization’s development of an improved approach to media measurement.
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A Leader’s View of Media Measurement
Event Soundbites March 3, 2022
Don’t wait for perfection when prioritizing media measurement strategies.
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Brands Delivering Personalization
Event Soundbites March 3, 2022
Luke Kigel from Walgreens discusses the opportunities for brands to offer personalization in the privacy ecosystem.
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Cross Media Measurement
Conference Session Videos March 3, 2022
In this video, a panel of key players and advisors came together to give an update on what the ANA’s Cross Media Measurement initiative is, the problems it is attempting to address, where it currently stands in development, and what the timeline for a roll out looks like.
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Marc Pritchard Offers Five New Directions for Marketers to Take Media In
Conference Session Videos March 3, 2022
In this video, Procter & Gamble’s Marc Pritchard urged the industry to take several courses of action, including connecting media directly to commerce and accelerating the growth of multicultural media.
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Marc Pritchard Offers Five New Directions for Marketers to Take Media In
Event Soundbites March 3, 2022
Go back to the future to find the inspiration to create media innovation.
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Media at the Epicenter of Brand Growth and Brand Good
Conference Session Videos March 3, 2022
The technologies and platforms that underpin the new media ecosystem continue to be plagued by opacity, brand safety, privacy, accountability, and fraud issues. In this video, CEO Bob Liodice talked about what the ANA is doing to drive meaningful industry change for the benefit of advertisers and society.
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Media at the Speed of 5G — A Fireside Chat with Tony Wells
Conference Session Videos March 3, 2022
Tony Wells is Senior Vice President and Chief Media Officer for Verizon, one of the industry’s largest and most innovative marketers. In this video, Tony shared his unique view of the industry in a quickly changing, highly competitive, and increasingly digital world.
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Media at the Speed of 5G — A Fireside Chat with Tony Wells
Event Soundbites March 3, 2022
Demystifying what they do is a critical mission for media professionals.
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Perspective from an Agency Leader
Conference Session Videos March 3, 2022
In this session, hear how Kirk McDonald, CEO of GroupM North America, is leading the way in driving real change across the industry to find a new balance of making advertising less interruptive and a valued part of the media experience.
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Rebundling Media with Creative
Conference Session Videos March 3, 2022
In this video, learn about a client's reasons for moving its media business to its creative agency's in-house media operation and the agency's decision to offer media services.
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Rebundling Media with Creative
Event Soundbites March 3, 2022
Consolidating media with its creative agency has resulted in greater effectiveness and agility for Charcuterie Artisans.
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Retail Media and the Next Phase of Industry Disruption
Event Soundbites March 3, 2022
Among the priorities of Walgreens’ in-house agency — the connected ecosystem and data clean room.
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The Benefits and Challenges of In-Housing Mass Media
Conference Session Videos March 3, 2022
In this video, learn how some marketers have ventured to take mass media in-house, including ADT Security Services, where media is now fully in-house and has been for almost three years.
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