Event Video
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The Value of First-Party Data and Alternative IDs
Conference Session Videos March 23, 2022In this video, Acxiom’s Linda Harrison shared insights into how brands can respond to the looming deprecation of third-party cookies.
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10 Issues
Conference Session Videos March 17, 2022In this video, hear from a panel comprised of ANA in-house agency members on key issues discussed at the 2022 In-House Agency Conference including talent, new capabilities, evolving in-house agency models, diversity, building more collaborative relationships, and more.
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10 Issues
Event Soundbites March 17, 2022In-house agencies need to be agents of change within their organizations and strive for continuous improvement.
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Brand Activation Legal Committee: March 2022
Conference Session Videos March 17, 2022For March’s meeting, attorneys from Reed Smith provided updates on recent FTC and NAD activity, false advertising cases, and related developments in privacy law.
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Citi: Chosen Name
Conference Session Videos March 17, 2022In this video, learn about Citi's commitment to helping drive an equitable and inclusive culture. They developed a new feature that enables trans and non-binary customers to use the name that reflects who they truly are — even if that name is different than their legal name.
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In-House Agency Hottest Emerging Trends for 2022
Conference Session Videos March 17, 2022In this video, Insider Intelligence explored marketing trends affecting marketers and agencies and how they can adjust to an evolving marketing environment.
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Overview of the 2022 ANA In-House Agency Conference
Event Soundbites March 17, 2022In this video, get a two-minute overview of the 2022 ANA In-House Agency Conference.
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The Future of Marketing: Why the Metaverse Will Turbocharge In-Housing
Conference Session Videos March 17, 2022What does in-housing look like in a future with the metaverse, Web3, and NFTs? In this video, hear from two industry thought leaders as they explore the next generation of in-house capability.
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What a Clear Vision Means for Your In-House Agency
Conference Session Videos March 17, 2022In this video, Crocs CMO Heidi Cooley discussed Crocs’ brand turnaround and attributed it to the organization’s consumer-centric approach and commitment to brand purpose, sharing some of the ways Crocs operates in a consumer-centric fashion and how it strives to reflect its purpose in everything it does.
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What a Clear Vision Means for Your In-House Agency
Event Soundbites March 17, 2022Crocs’ mandate to its external agency partners is to amplify, not recreate, its brand strategy.
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A Strategic Approach to Branded Storytelling
Conference Session Videos March 16, 2022In this video, learn how ALSAC (the fundraising and awareness organization for St. Jude Children's Research Hospital) is undergoing a transformation in its marketing organization, breaking down functional and operating silos to create a new future-fit model that will fuel the next generation of storytelling.
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A Strategic Approach to Branded Storytelling
Event Soundbites March 16, 2022Using content strategically and embracing disruption are key to reimagining internal marketing organizations.
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Building HP Studio as an Engine of Growth
Conference Session Videos March 16, 2022In this video, HP’s Carlos Ricardo discussed the creation of HP Studio, an in-house agency, covering its structure and responsibilities, how it has evolved in the three years since its inception, and some of the key lessons he and his team have learned along the way.
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Building HP Studio as an Engine of Growth
Event Soundbites March 16, 2022For HP’s in-house agency, the swimlanes for growth are flexibility, focus, experimentation, and brand stewardship.
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Creating High Value, High Return Between Your In-House Agency and Your Agency Partners
Conference Session Videos March 16, 2022In this video, take a deep dive into where external agencies should add value and how to build mutually rewarding partnerships that maximize the most of each agency's capabilities.
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Creating High Value, High Return Between Your In-House Agency and Your Agency Partners
Event Soundbites March 16, 2022Defining roles and responsibilities is essential to on boarding external agency partners.
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Diverse Talent Enhanced Our Creative and Drove Sales
Conference Session Videos March 16, 2022In this video, Sprinkles’ CMO Michelle Wong shared some of the things she has done during her short time at Sprinkles to elevate diversity and better leverage it in creative. She also shared some of her thoughts on staffing to achieve true diversity throughout every extension of the organization.
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Diverse Talent Enhanced Our Creative and Drove Sales
Event Soundbites March 16, 2022For HP’s in-house agency, the swimlanes for growth are flexibility, focus, experimentation, and brand stewardship.
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E&J Gallo Winery: Creating and Balancing Success in a House of Many Brands
Conference Session Videos March 16, 2022In this video, Michelle Clark with E&J Gallo Winery, walks through some of the core practices required to serve a wide portfolio of brands and stakeholders, including flexible resourcing models, chargeback funding, collaboration with agencies, and the importance of account management.
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E&J Gallo Winery: Creating and Balancing Success in a House of Many Brands
Event Soundbites March 16, 2022In-house agencies should identify their superpowers in order to provide internal clients the best work faster.
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