Event Video | Marketing Knowledge Center

In-House Agencies Working with External Agencies

Event Soundbites March 16, 2022

Andrew Graff from Allen & Gerritsen talks about the relationship between in-house agencies and external agencies.

view

Knowing When It’s Time to In-House

Event Soundbites March 16, 2022

Jamie Lewis from The Wonderful Company discusses how to evaluate when a company should use an in-house agency.

view

Leading Across the Duality of In-House and Ad Agency Teams

Conference Session Videos March 16, 2022

In this video, learn how Wizards of the Coast determines what work to retain in-house and what to source out to ad agencies, and the impact that come with these choices.

view

Leading Across the Duality of In-House and Ad Agency Teams

Event Soundbites March 16, 2022

Creating scopes of work for its in-house agency helps Wizards of the Coast determine outsourcing needs.

view

Lenovo’s "Get Got by a Gran"

Conference Session Videos March 16, 2022

In this video, Jeremy Swiller, director of brand operations at Lenovo, shared how his in-house team successfully tapped into empathy for its “Get Got by a Gran” campaign, which provided senior citizens some much-needed human connection during COVID-19 lockdowns.

view

Marketing Across the Metaverse

Webinar Rewinds March 16, 2022

In this webinar, R3 shared an exploratory for marketers who are eager to learn more about what the Metaverse is and how various brands are both activating in the space today and positioning themselves to win in the future.

view

Nonprofit Fundraising Benchmarks: YEAR TWO of the Pandemic

Webinar Rewinds March 16, 2022

As fundraisers and marketers, we want to understand the impact of the pandemic and big events on donor behavior. What changed? How did it change? Did we learn anything? Through their own lenses, our panel of industry experts dissected industry performance for the mail, digital, and commercial.

view

Opening Remarks of the 2022 ANA In-House Agency Conference

Conference Session Videos March 16, 2022

ANA Group Executive Vice President Bill Duggan delivered the opening remarks of the 2022 ANA In-House Agency Conference.

view

Orangetheory Fitness: Motivating More Life

Conference Session Videos March 16, 2022

In this video, Orangetheory Fitness chief brand officer Kevin Keith spoke to how the brand’s in-house creative team is playing a role in motivating a shared community of almost one million members across the globe to live longer, more vibrant lives through their workout.

view

In-House Agency Town Hall

Conference Session Videos March 15, 2022

In this in-house agency town hall, marketers shared their challenges, successes, and resource needs.

view

Lessons from In-House Leaders

Conference Session Videos March 15, 2022

In this video, HP’s Carlos Ricardo and Sony Interactive Entertainment’s Jessica Cipolla-Tario shared lessons learned from running in-house agencies at their respective organizations.

view

Meeting Global Demands with Your In-House Agency

Conference Session Videos March 15, 2022

In this video, Mandy Janicki spoke about her journey of regionalizing UL's Creative Studio team and discussed what she learned from her designers, copywriters, and clients. Tracy Miller walked through UL's regional design strategy and discussed the outcomes of her team's research as well as next steps.

view

Think Global/Act Local: Latest Privacy and Marketing Updates from Across the Pond

Webinar Rewinds March 15, 2022

In this webinar, join Reed Smith partners Andy Splittgerber (Munich), Gerry Stegmaier (D.C.), and Elle Todd (London) for a briefing and discussion of key recent developments impacting marketers in the EU and U.K.

view

ANA Government Relations Update

Conference Session Videos March 9, 2022

In this video, the chair of the ANA's Email Excellence Center Committee, Matthew Vernhout, interviewed ANA DC leader Chris Oswald and D. Reed Freeman, Jr., a partner at Venable LLP, on what ANA members and email practitioners shared as a key concern — advocacy.

view

ANA Virtual Supplier Diversity Fair: Meet Women-Owned Companies

Conference Session Videos March 9, 2022

March’s Virtual Supplier Diversity Fair highlighted Women-owned companies. Representatives shared overviews of their companies and the ways they can help grow your brand and drive business results.

view

Do This, Not That: Email Marketing Trends for 2022 That Work

Webinar Rewinds March 9, 2022

In this webinar, Jay Schwedelson, president and CEO of Worldata and founder of SubjectLine.com, walks through the latest email best practices to cut through the noise and ensure your emails are making an impact.

view

How Walgreens Launched a Writers Room to Unlock Human Truths

Webinar Rewinds March 9, 2022

In this webinar, learn how the Walgreens Brand Design and Content Studio launched a Writers Room of diverse and underrepresented content producers who reflect the brand's broad retail audience to unlock a variety of insights in real time.

view

Privacy Law in the States — How Does It Impact You?

Webinar Rewinds March 8, 2022

In this webinar, hear from Venable about this year's important state privacy developments. Speakers discussed the growing patchwork of state privacy laws and the significant impacts these laws could have on ANA's members and the advertising industry.

view

Buyer Beware: Understand Your ADUs and Their Effect on Inflation

Conference Session Videos March 4, 2022

In this video, Cortex Media offered advertiser recommendation on how to manage Audience Deficiency Units (ADUs).

view

CTV’s Place in the Media Mix

Conference Session Videos March 4, 2022

In this video, Boehringer Ingelheim’s DJ Perera cautioned that despite the potential, there are many things for marketers to consider before making an investment in connected TV (CTV).

view