Event Video
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Value, Growth, and Eliminate Waste Through Marketing Technology
Conference Session Videos March 30, 2022In this video, learn about a set of documents developed by an ANA task force to streamline procurement decisioning and the martech procurement process, helping marketers secure substantially better value out of martech investments, drive growth, and eliminate waste.
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Behind the Tweets
Event Soundbites March 29, 2022Data transparency and integrity are prerequisites for meaningful democratization of data within an organization.
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Managing Identifiers Panel Discussion
Conference Session Videos March 29, 2022In this video, get a real-time update on the changes taking place around consumer privacy and platform evolutions as well as recommendations on what you can do to stay informed and be prepared.
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Metaverse Marketing: Challenges and Solutions
Conference Session Videos March 29, 2022In this video, learn how new technologies most marketers are unaware of can help to maximize return on investment and deliver exponential revenue to the bottom line.
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Opening Remarks of the 2022 ANA Masters of Data & Technology Conference
Conference Session Videos March 29, 2022ANA CEO Bob Liodice delivered the opening remarks of the 2022 ANA Masters of Data & Technology Conference.
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Technology + Data and the Humans at the Center of It All
Event Soundbites March 29, 2022Human centricity that inspires useful innovation and creative solutions must be at the core of a brand’s data and technology strategies.
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Technology + Data and the Humans at the Center of It All
Conference Session Videos March 29, 2022In this video, hear how Ally has disrupted the financial services category forever by focusing on data and technology that serves its customers and makes the company a true financial ally.
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The Science of Connection: Using Data and Technology to Drive Deeper, More Human Connections
Conference Session Videos March 29, 2022In this video, Metlife explored how brands can combine data, technology, and humanity to build more meaningful connection with consumers.
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When Data Sources Collide: How to Manage the Complexities of Multiple Sources of Truth
Event Soundbites March 29, 2022To avoid inefficiencies from overlapping data and technologies, marketers need to adopt unified performance measurement tools.
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Why MetLife Believes the Great Marketers of the Future Will Perfectly Blend Technology with Humanity
Event Soundbites March 29, 2022Michelle Froah, SVP of global marketing global strategy and science at MetLife, discusses how the future success of brands will be dependent upon marketers’ ability to implement advanced technology while maintaining humanity in all communications and activations.
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Areas of Innovation in the Great App Explosion
Event Soundbites March 28, 2022Marketers with aggregation technology solutions will be in the best position to leverage big data.
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Areas of Innovation in the Great App Explosion
Conference Session Videos March 28, 2022In this video, HubSpot’s Scott Brinker examined three areas of innovation that have emerged with marketing technologies undergoing a vast proliferation.
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Finding Truth in Data
Conference Session Videos March 28, 2022In this video, Nielsen and Wharton Customer Analytics discussed approaches marketers can take to ensure truth in data. Using big data associated with TV, the pair gave examples of how biases can appear in all data sets and how big data can sometimes leave out key context.
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Overcoming Three Marketing Measurement Challenges
Conference Session Videos March 28, 2022In this video, Andy Hasselwander, chief analytics officer for marketing data consultancy Marketbridge, explained three common marketing measurement problems: consistent data management, accounting for a brand’s impact, and navigating the post-cookie world.
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Responsible Marketing — For People and for Brands
Conference Session Videos March 28, 2022In this video, speakers from Kinesso and Acxiom discussed how people truly feel about data use and the value they get in return, what brands believe they need to thrive in today's environment, and the intersection of the two.
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The Golden Age of CX: Why Madtech Is the Innovation of the Future
Conference Session Videos March 28, 2022In this video, Chris Bell from Oracle discussed customer experience solutions that can solve industry challenges, empower organizations to work in new and different ways, and show the promise of engineering new experiences to inform a new era of digital transformation.
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Total Audience: The Power of Age Inclusion
Webinar Rewinds March 24, 2022Connecting with the adult 55+ audience is more important than ever before. In this webinar, Marcela Tabares and Tara Lantieri shared findings from a new study that gives voice to who they are, how they want to be seen, and explores the gap between current and desired representations in advertising.
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Crypto Fundraising: What You Need to Know About the Future of Giving
Webinar Rewinds March 23, 2022In this informative webinar, learn how you can incorporate crypto into your major gifts program. Plus, hear directly from the nonprofits that have implemented crypto fundraising and the challenges and successes they experienced along the way.
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How Ferrara Is Treating DE&I as the Critical Business Issue It Is
Webinar Rewinds March 23, 2022Led by Jeff Minsky, one of the industry's leading tech, media, and digital experts, this webinar explored what's real and actionable today from CES 2022.
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Industry Outlook for Advertising, Marketing, and Data 2022: Digital Shifts, Video Convergence, and a Continued Rally
Conference Session Videos March 23, 2022In this video, hear what major forces are influencing current trends that give reason for optimism this year despite geopolitical and supply challenges based on an annual industry report from Winterberry Group.
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