Event Video | Marketing Knowledge Center

Awards Celebration

Conference Session Videos February 10, 2022

In this video, we recognize the ANA NF Corporate Partner sponsors and celebrate the 2022 Rising Leader Award recipient Tyler Hall of Easterseals and 2022 Max Hart Nonprofit Achievement Award recipient Mike Vcelik of Boys Town.

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Diversity, Equity, and Inclusion in Direct Response

Conference Session Videos February 10, 2022

In this video, Children's Health of Texas and Pursuant looked at diversity, equity, and inclusion (DEI) through the lens of sophisticated direct response fundraising programs. Together they quantified the value of incorporating DEI into nonprofit efforts, and shared suggestions for next steps that can be applied.

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How Texting and Voice Messaging Changed the Game During COVID-19

Conference Session Videos February 10, 2022

In this video, Synergy Direct Marketing Solutions and St. Joseph's Indian School discussed case studies that provide a road map for your nonprofit to increase revenue by focusing on your donors and their needs.

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How the National Audubon Society Transformed Its Digital Fundraising

Conference Highlights February 10, 2022

Building its digital fundraising program required National Audubon Society to change its mindset.

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How the National Audubon Society Transformed Its Digital Fundraising

Conference Session Videos February 10, 2022

In this video, the National Audubon Society shared how it transformed its digital channels to drive more online donations.

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Inside the ANA’s Upcoming Programmatic Media Transparency Study: Benchmarking Your Brand

Webinar Rewinds February 10, 2022

The programmatic market for too long has been riddled with material issues such as a lack of transparency, fractured accountability, and mind-numbing complexity. In this webinar, PwC and senior ANA stakeholders discussed a new project to study this topic.

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Navigating the Digital Landscape for Outsized Success

Conference Highlights February 10, 2022

Personalization is central to facilitating nonprofits’ navigation of the digital landscape.

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Navigating the Digital Landscape for Outsized Success

Conference Session Videos February 10, 2022

In this video, a panel of veterans from the advertising and nonprofit worlds shared lessons that nonprofits with a digital presence could learn from for-profit brands.

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Opening Remarks of the 2022 ANA Nonprofit Federation Winter Conference

Conference Session Videos February 10, 2022

ANA CEO Bob Liodice delivered the opening remarks at the 2022 ANA Nonprofit Federation Winter Conference.

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Resilience in a Time of Turbulence: A Fireside Chat with Habitat for Humanity

Conference Session Videos February 10, 2022

In this video, Habitat for Humanity discussed some of the ways that it has responded to the pandemic and the calls for racial justice that have marked the past several years.

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The Multichannel Donor Myth

Conference Highlights February 10, 2022

The goal of multichannel marketers should be to cultivate multiple gift donors.

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The Multichannel Donor Myth

Conference Session Videos February 10, 2022

In this video, Feed the Children and TrueSense Marketing debunked the myth that multi-channel donors have more long-term value.

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Demystifying Intrinsic In-Game Advertising

Webinar Rewinds February 9, 2022

As agencies and brands level up their media buy strategies with intrinsic in-game advertising, performance marketers around the world are exploring how to best approach measurement in 3D gaming environments. In this webinar, Frameplay's Cary Tilds introduced the NEW metrics for in-game advertising.

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Fundraising Success in a Time of Scarcity

Conference Highlights February 9, 2022

In-office vs. remote workplace: nonprofits find operations benefits in both.

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Fundraising Success in a Time of Scarcity

Conference Session Videos February 9, 2022

In this video, hear from a panel of integrated marketers discussing some of the most challenging and forward-thinking topics in nonprofit marketing today.

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Maximizing Sustainer Revenue Through Machine Learning

Conference Session Videos February 9, 2022

Most organizations have invested heavily in building their sustainer programs over the last few years. In this video, learn how these are a vital component of their revenue stream and why many have diversified their multichannel marketing efforts to ensure that the program will continue its growth trajectory.

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Storytelling for a Six-Second World: Making Flexible Campaigns

Conference Session Videos February 9, 2022

In this video, learn how the City of New York approached the challenge of educating millions of voters about Ranked Choice Voting by breaking the message up into digestible components and giving audiences different ways to access the information, from YouTube clips to long-form print publications.

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Trends in Midlevel Giving: A Coming-of-Age Story

Conference Highlights February 9, 2022

In a COVID environment, communication with mid-level donors has shifted to digital and smaller events.

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Trends in Midlevel Giving: A Coming-of-Age Story

Conference Session Videos February 9, 2022

In this video, learn how data collection is now more comprehensive with a focus on qualitative analysis through in-depth discussions of experiences, wins, and losses.

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Consumer Global Trends for 2022

Conference Session Videos February 3, 2022

In this video, Sheryl Connelly, Chief Futurist at the Ford Motor Company, discussed insights from the recently released 10th anniversary of their annual trend report, which takes a long-term view of the future.

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