Event Video
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Building a Multi-Cultural and Inclusive Brand Marketing Strategy
Conference Highlights May 23, 2023Nissan developed custom measurement tools to gauge the success of its multicultural marketing strategy.
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Building a Multicultural and Inclusive Brand Marketing Strategy
Conference Session Videos May 23, 2023In this video, Lanae Jackson, senior manager of multicultural marketing at Nissan, outlined the role of measurement in a successful multicultural marketing strategy. Lanae discussed the metrics, points of analysis, and insights that fuel Nissan's multicultural-driven goals.
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How NASCAR Is Fueling the Future with an Evolving Measurement Approach
Conference Highlights May 23, 2023NASCAR’s measurement ecosystem has adapted to the evolving requirements of partners and internal stakeholders.
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How NASCAR Is Fueling the Future with an Evolving Measurement Approach
Conference Session Videos May 23, 2023In this video, NASCAR gave an in-depth look at how it has leveraged data to grow its audience, keep decision makers armed with the data they need to make important choices, engage fans in new ways, and provide new levels of value to the sport’s sponsors.
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How to Leverage AI to Fill in the Gaps in Your Consumer Understanding
Conference Session Videos May 23, 2023In this video, Ericka Podesta McCoy, Resonate CMO, shared what you should look for when enriching your data to create a better understanding of your customers at the individual level. Learn how you can create one-size-fits-one messaging to enhance and grow loyalty and revenue at every step of the customer lifecycle.
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Keynote: The Power of Measurement at Ulta Beauty
Conference Highlights May 23, 2023Strategic data and intuition are marketers’ superpower that drives business results.
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Keynote: The Power of Measurement at Ulta Beauty
Conference Session Videos May 23, 2023In this video, Michelle Crossan-Matos, CMO at Ulta Beaty, discussed the power of measurement at Ulta Beauty. Hear how Ulta leverages data and metrics at the C-suite level to drive strategic decisions and accelerate growth.
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Measurement Is a Key Driver in Panera’s Customer Loyalty Program
Conference Highlights May 23, 2023Panera Bread is focused on driving customer value creation through first-party data.
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Measurement Is a Key Driver in Panera’s Customer Loyalty Program
Conference Session Videos May 23, 2023For Panera, enhancing the customer experience and driving loyalty is key. In this video, Meenakshi Nagarajan, SVP of recurring revenue and loyalty at Panera Bread, discussed how the company leverages personalization and the omnichannel experience to drive connections with consumers.
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Meeting the Needs of B2B Marketing and Measurement in a Privacy-First World
Conference Session Videos May 23, 2023In this video, LinkedIn offered advice to B2B marketers grappling with the new and emerging privacy landscape. The organization’s guidance urged the prioritization of first-party data and the adoption of new technologies and methodologies for measurement.
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ANA SeeHer GEM® Creative Best Practices: The Voice of the Consumer
Webinar Rewinds May 17, 2023In SeeHer’s Creative Best Practices "Consumer Viewpoints" webinar, speakers discussed why gender equality in media and advertising is critical to consumers and therefore a business imperative for marketers.
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The Content-Driven ABM Strategy: How to Use Research-Backed Content to Fill the Pipeline
Conference Session Videos May 17, 2023In this video, Andy Crestodina, co-founder of and CMO at Orbit Media, shared the seven-step process for developing and managing an ABM strategy that his team used to capture higher-value prospects and generate more revenue for the business.
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Identity 2023: How We Got Here and Where We’re Going with The Trade Desk
Webinar Rewinds May 11, 2023As the industry continues to solve for fragmented identity signals across devices, ecosystems, and media outputs, The Trade Desk’s Gabe Richman presented the current state of identity and how new solutions are solving — and improving — addressability in digital advertising.
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The Future of Out-of-Home: Where Technology Meets Creativity
Webinar Rewinds May 11, 2023While DOOH media offers incredible contextual relevance through the locations of screens, specific audience targeting, and other data-driven capabilities, few creative assets fully take advantage of this relevance in their messaging. Learn how savvy marketers have an opportunity to address this gap in a few ways.
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As Seen on (P)TV: Why the Future of Television Is Built for Performance
Webinar Rewinds May 10, 2023Between the rise of Connected TV and the boom of ad-supported streaming, TV ads have dynamically (and irrevocably) changed. In this webinar, MNTN’s SVP of Marketing, Ali Haeri, discussed why everyone has embraced Connected TV, and how that’s unlocked a massive opportunity for advertisers.
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Deloitte Presents the 2023 Global Marketing Trends: Resilient Seeds for Growth
Webinar Rewinds May 10, 2023The threat of economic instability forces difficult decisions — but these same difficulties also present CMOs with an opportunity to drive growth. This webinar offers insight into which investments CMOs are prioritizing not only to recession-proof their companies, but to drive growth above and beyond recession.
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What Every Marketer Needs to Know About AI
Webinar Rewinds May 9, 2023This month's ANA Legal webinar with Frankfurt Kurnit's Brian Murphy and Hannah Taylor serves as a primer on AI: what every marketer needs to know.
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Tell A More Engaging Brand Story: Get Your Message Heard with Better Data
Webinar Rewinds May 4, 2023In this webinar, discover the best methods to leverage real-time data to weave compelling storylines that drive growth from Ericka Podesta McCoy, CMO at Resonate.
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A New Leadership Style for Procurement
Conference Highlights May 3, 2023Adopting a servant leadership style can improve working relationships in marketing procurement.
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A Radically Better Future: Creating Narratives That Inspire Change
Webinar Rewinds May 3, 2023Learn how business leaders can gain a deeper understanding of the art and science of creating narratives that provide a clearer point of view, win trust, and yield movement in the right direction by leveraging futures thinking and strategic foresight methodologies.
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