Event Video
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Take the Lead by Focusing on the Customer
Conference Session Videos June 6, 2023In this video, Peter Fader, professor of marketing at The Wharton School, University of Pennsylvania, and co-author of The Customer-Base Audit, explored the customer-based audit, the first step in understanding the overall health of your customer base.
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Take the Lead by Focusing on the Customer
Conference Highlights June 6, 2023Transactional data enables B2B marketers to monitor the health of their customer base.
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The State of the Chief Marketing Officer: What It Means for Current and Aspiring B2B CMOs
Conference Session Videos June 6, 2023In this video, Richard Sanderson, who leads Spencer Stuart's marketing, sales, and communications officer practice in North America, shared findings from Spencer Stuart's annual CMO Tenure Study.
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The State of the Chief Marketing Officer: What It Means for Current and Aspiring B2B CMOs
Conference Highlights June 6, 2023B2B marketing leaders are more likely to be internal hires and have longer tenures than their B2B counterparts.
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The Continued Rise of the In-House Agency: 2023 Edition
Webinar Rewinds June 1, 2023Every five years since 2008, the ANA has surveyed our members on the topic of in-house agencies providing a unique and consistent benchmark on the evolution of in-house agencies. Results of the latest study were discussed in this webinar, along with implications.
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Virtual Diversity Fair: Meet Women-Owned Companies
Conference Session Videos June 1, 2023The imperative to diversify the marketing supply chain comes with the challenge of identifying appropriate resources. June's Virtual Supplier Diversity Fair highlighted Women-owned companies. Representatives shared overviews of their companies and the ways they can help grow brands and drive business results.
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New Media Agency Contract Template
Webinar Rewinds May 31, 2023The 2016 Media Agency Contract Template was updated in 2018 and since then, the media buying landscape and scope of agency services has continued to evolve. As a result, the contract has been updated again in 2023. In this webinar, learn about the changes to the latest Media Agency Contract Template.
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Privacy Sandbox: What Marketers Need to Know About Maximizing Ad Relevance Without Third Party Cookies
Webinar Rewinds May 31, 2023In this webinar, Google Privacy Sandbox provided an overview of progress around testing to date and discussed the major milestones that advertisers should be aware of in 2023.
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Increasing Equity and Impact Through Targeted and Diverse-Owned Media
Webinar Rewinds May 25, 2023For decades, multicultural and inclusive segments have been severely under-invested through targeted mediums and content. In this webinar, speakers reviewed the current state of the industry and unveiled the industry ad spend allocation goals for 2025-2028 for linear TV, radio, and diverse-owned media.
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A Future-Forward Approach to Measurement by General Mills
Conference Highlights May 24, 2023General Mills’ measurement philosophy has evolved into a learning mindset that leads strategy and execution.
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A Future-Forward Approach to Measurement by General Mills
Conference Session Videos May 24, 2023In this video, General Mills identified three areas that organizations need to address to prepare for the new world of media measurement: operational practices, measurement methods, and people and organization.
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Equitable AI: How to Create an AI Ethics Practice at Your Organization
Conference Highlights May 24, 2023The volatility of generative AI makes it critical that marketers practice caution when implementing it.
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Equitable AI: How to Create an AI Ethics Practice at Your Organization
Conference Session Videos May 24, 2023In this video, Trey Causey, head of AI ethics and director of data science at Indeed, reviewed how his organization approaches AI ethics and provided practical advice for how your organization can launch its own responsible AI practice.
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Leading the Way: Navigating a Path Forward in Today’s Measurement Environment
Conference Highlights May 24, 2023Managing complexity is the biggest hurdle when it comes to integrating measurement solutions into an organization’s processes.
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Navigating A Path Forward in Today’s Measurement Environment
Conference Session Videos May 24, 2023In this video, get an overview of the impact of an evolving measurement landscape on Mars, and how teams across the organization have been developed to address and navigate changes in measurement in order to quickly respond and provide future-focused solutions.
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Nielsen’s Commitment to Advancing Measurement for All Audiences
Conference Session Videos May 24, 2023In this video, Nielsen’s Matt Devitt shared how his brand’s new Nielsen ONE product is positioned to solve digital measurement challenges and provide a more comprehensive view of how media campaigns perform across multiple channels.
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Overview of the 2023 ANA Advancements in Measurement Conference
Conference Highlights May 24, 2023In this video, get a two-minute overview of the 2023 ANA Advancements in Measurement Conference.
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Transforming Brand Tracking — Moving from Measurement to Strategic Guidance
Conference Highlights May 24, 2023Transforming brand tracking across the organization is providing Mastercard with strategic guidance for ongoing optimization.
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Transforming Brand Tracking — Moving from Measurement to Strategic Guidance
Conference Session Videos May 24, 2023In this video, Mastercard discussed how it worked with Coherency to transform its performance-based brand equity tracker into a solution that truly measured brand affection.
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Beyond the Last Click: Discover the Power of TikTok with Post Purchase Survey Partners
Conference Session Videos May 23, 2023In this video, Fairing discussed its post-purchase surveys capture zero-party data that helps measure attribution and inform ads on TikTok.
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