Event Video
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Breathing New Life into an Iconic Brand from the Inside Out
Conference Session Videos October 26, 2023After being acquired by Stanley Black & Decker in 2017, CRAFTSMAN® went through a major revitalization. In this video, hear from CMO Tabata Gomez on how she is leading efforts to transform the brand by connecting its beloved sense of nostalgia to the forward-thinking, dynamic, and bold brand of today.
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Breathing New Life into an Iconic Brand from the Inside Out
Conference Highlights October 26, 2023Stanley Black & Decker went back to Craftsman’s roots to reboot the iconic tool brand it acquired from Sears.
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How 7-Eleven Supports Customers and Communities
Conference Session Videos October 26, 2023In this video, 7-Eleven highlights some of the efforts it is undertaking to bring freshness to all the ways in which it engages customers and serves communities.
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How 7-Eleven Supports Customers and Communities
Conference Highlights October 26, 2023The foundation of brand purpose should be a deep understanding of your customers.
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How Land O' Lakes Advocates on Behalf of Rural America
Conference Session Videos October 26, 2023In this video, Land O' Lakes detailed how it is fighting to correct stereotypes about rural areas and to support the communities that reside there.
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How Land O' Lakes Advocates on Behalf of Rural America
Conference Highlights October 26, 2023Promoting the vibrancy of rural communities will contribute to shared business growth.
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How to Be a Better Agency and How to Be a Better Client
Conference Session Videos October 26, 2023In this video from a session at the ANA’s 2023 Masters of Marketing Conference, Mazda CMO Brad Audet shared advice for clients and agencies.
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How to Be a Better Agency and How to Be a Better Client
Conference Highlights October 26, 2023Marketers can be better agency clients by building a culture of creative partnership and standing for something.
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Merging Purpose-Driven Marketing with Gen Z DNA
Conference Session Videos October 26, 2023Gen Z resonates profoundly with marketing and communications that are aligned with their purpose. In this video, explore Lenovo’s efforts, which include a Product Diversity Office and campaigns such as Work for Humankind, demonstrate our pledge to sustainability and inclusion—critical aspects of the Gen Z ethos.
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Merging Purpose-Driven Marketing with Gen Z DNA
Conference Highlights October 26, 2023To resonate with Gen Z, brand must create products and experiences with purpose.
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Passion Unleashed: Exploring New Horizons in Marketing
Conference Session Videos October 26, 2023In this video, Mastercard shared how it connects with card holders by curating international culinary experiences.
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Passion Unleashed: Exploring New Horizons in Marketing
Conference Highlights October 26, 2023Marketers are turning to passion-based segmentation to connect with consumers in the new landscape of disruptive technologies.
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Tips for CMOs: How to Strengthen Your Relationship with the CEO
Conference Session Videos October 26, 2023At the 2023 Masters of Marketing Conference, the ANA convened a panel of CMOs and business leaders. In this video, hear their insights into how CMOs can strengthen their relationships with CEOs.
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Tips for CMOs: How to Strengthen Your Relationship with the CEO
Conference Highlights October 26, 2023Being a marketing ambassador and having an enterprise perspective are key to CMOs building strong partnerships with their CEOs.
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Are B2B and B2C Marketing and Brand Evolution Really Different?
Conference Session Videos October 25, 2023The principles of marketing, technically, are no different for B2C and B2B customers. In this session, BD's Tony Ezell shared why he believes B2B brands must continue to drive an integrated brand architecture strategy to drive growth.
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Are B2B and B2C Marketing and Brand Evolution Really Different?
Conference Highlights October 25, 2023The fundamentals of B2B and B2C marketing are the same for achieving brand alignment and growth.
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Combining Insight and Creativity to Reinspire Purpose-Driven Marketing
Conference Session Videos October 25, 2023In this video, Victoria Lozano, EVP of marketing at Crayola, illuminated how the brand skillfully combined marketing instincts and authentic consumer insights to reframe its marketing strategy and identify new ways to draw consumers into a purpose-driven marketing campaign.
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Combining Insight and Creativity to Reinspire Purpose-Driven Marketing
Conference Highlights October 25, 2023To drive market and brand growth, Crayola is focusing on making creativity turnkey for parents and caregivers.
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How P&G Leverages Insight, Innovation, Inclusion, and Impact
Conference Session Videos October 25, 2023The fundamentals of brand building remain constant, but how we build brands constantly changes. In this video, learn why it's time to reset the bar on creativity for growth with all the disruptions that are reshaping how consumers engage with, experience, and buy brands.
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Mobilizing Purpose-Driven Thinking: Google Pixel’s Real Tone
Conference Session Videos October 25, 2023In this video, Google explored the origins of racial bias in camera technology and discussed how it’s improving image technology to be more equitable for people of color.
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