Event Video

Five Ways Marketers Can Engage Millennial and Gen Z Mothers
Webinar Rewinds April 17, 2019
In this webinar, Lacy Briney, Director of Strategy at The Mom Complex, shared five ways your brand can win with moms of today and the moms of the next generation.
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How and Why IHOP Became IHOb
Conference Highlights April 12, 2019
IHOP drove results with a pancakes-to-burgers media strategy that capitalized on cultural momentum and risk-taking.
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How and Why IHOP Became IHOb
Conference Session Videos April 12, 2019
In this video, learn how a combination of bravery and data helped IHOP create a cultural moment that changed consumer perception of the brand and jump-started sales growth.
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Overview of the 2019 ANA Media Conference
Conference Highlights April 12, 2019
In this video, get a two-minute overview of the 2019 ANA Media Conference.
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The Current State of Marketing According to Gary V.
Conference Highlights April 12, 2019
The big question facing media is brands’ ability to produce enough relevant creative to take advantage of proliferating platforms.
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The Current State of Marketing According to Gary V.
Conference Session Videos April 12, 2019
In this video, Gary Vaynerchuk, chairman of VaynerX and CEO at VaynerMedia, offered his take on the current and future trends in the marketing and advertising industry.
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2019 ANA Media Conference — Opening Remarks
Conference Session Videos April 11, 2019
ANA CEO Bob Liodice delivered the opening remarks at the 2019 ANA Media Conference.
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Empower Your Advertising Strategy by Tapping into the Top Three Industry Trends
Webinar Rewinds April 11, 2019
This webinar will help you better understand the opportunities of the top ad technologies and trends, and how you can drive strategies and objectives.
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Implementing a New Media Supply Chain
Conference Highlights April 11, 2019
It’s time for the industry to create a new media supply chain that has quality, civility, transparency, and control built into it.
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Implementing a New Media Supply Chain
Conference Session Videos April 11, 2019
In this video, Marc Pritchard, chief brand officer at Procter & Gamble, outlined a new media supply chain to address privacy and data issues.
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In-House Media 101
Conference Highlights April 11, 2019
Bringing media services in-house can enhance the agency/client relationship by aligning expertise to boost efficiency.
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Mars Inc.’s Mission to Media Transformation
Conference Highlights April 11, 2019
Curiosity, courage, and collaboration are the key drivers in transforming an organization’s global media agenda.
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Mars Inc.’s Mission to Media Transformation
Conference Session Videos April 11, 2019
In this video, Mars shared its experience of driving meaningful change and innovation to deliver on a global media transformation agenda.
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Media Trends to Keep an Eye on in 2019
Conference Session Videos April 11, 2019
In this video, Charlie Chappell of the Hershey Co. provided an overview of the current state of the media landscape, including the trends he believes are most important for marketers to keep an eye on and how he is developing approaches to address them. In this video, Hershey's Charlie Chappell provided an overview of the current state of the media landscape including the trends he believes are most important for marketers and how he is evolving approaches at Hershey to address them.
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State of Media 2019 — Trends to Watch
Conference Highlights April 11, 2019
Having too many marketing and media silos in your company can prevent you from making connections that unlock growth.
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Trends for Marketers to Watch
Conference Highlights April 11, 2019
The creator of the LUMAscape forecasts declining clutter in the digital media and marketing ecosystem.
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Trends for Marketers to Watch
Conference Session Videos April 11, 2019
In this video, LUMA Partners’ Terry Kawaja discussed three trends relevant to marketers: The success of direct-to-consumer brands, the enrichment of the marketing capabilities offered by media publishers, and the rising need for more attentive stewardship of first-party data.
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Data-Driven Television
Conference Session Videos April 10, 2019
In this video, the CEO of AT&T’s advertising business answered questions about the future of television advertising.
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Five Ways to Engage Gen Z for Life
Webinar Rewinds April 10, 2019
In this webinar, Mark Beal, author and professor of Public Relations and Marketing at Rutgers University, shared insights directly from the minds and mouths of Gen Z on how to effectively engage them.
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Taco Bell Invests in Media to Build its Business
Conference Highlights April 10, 2019
Taco Bell uses a single view of audiences as a North Star in working with media partners.
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