Event Video
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How Verizon’s In-House Agency Quickly Found Success
Conference Session Videos March 14, 2019In this video, learn how Verizon Communications’ in-house agency has helped the company regain control of its brand narrative while still working in tandem with external agencies.
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Meet Clorox’s In-House Agency, Electro Creative Workshop
Conference Highlights March 14, 2019The transformation of Clorox’s in-house agency was propelled by culture-building, branding, and input from internal stakeholders.
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Meet Clorox’s In-House Agency, Electro Creative Workshop
Conference Session Videos March 14, 2019In this video, Clorox discussed the unit that it created by merging its two in-house teams: Clorox Creative Studios, which primarily worked with packaging, and Clorox Digital Labs, which handled material for the web.
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The Continued Rise of the In-House Agency
Conference Session Videos March 14, 2019In this video, learn about a new ANA study that concludes that in-house agencies have grown beyond being known for “quick and cheap” to providing a broad range of services. Hear more about how this shift to in-house agencies has affected the advertising industry.
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The Good, the Bad, and the Ugly of "In-Housing"
Conference Highlights March 14, 2019Electronic Arts’ in-house media group avoids the agency label to emphasize its team role and not cost.
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The Good, the Bad, and the Ugly of "In-Housing"
Conference Session Videos March 14, 2019In this video, learn about Electronic Arts' two-year journey to fully build its in-house media buying function.
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Five Factors to Consider Before Advertising on Amazon
Webinar Rewinds March 13, 2019Advertising on Amazon is a constant topic of conversation around many organizations, so if you find yourself wondering if it’s right for your brand, this webinar will help you weigh some of the considerations and provide a quick look at the math behind adding Amazon Advertising into your marketing mix.
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Paving the Path to In-House Success
Conference Session Videos March 13, 2019In this video, learn how Bayer, with the help of MightyHive, successfully transitioned to an in-house model that fit its desire to own its data and technology.
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Refreshing a Brand: A Case Study from Trunk Club
Conference Highlights March 13, 2019For an in-house agency to produce consumer engagement, its creative has to be at the intersection of right and interesting.
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Refreshing a Brand: A Case Study from Trunk Club
Conference Session Videos March 13, 2019In this video, Trunk Club described how it developed a new brand purpose, personality, and value proposition in a mere six weeks.
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Taking In-House Virtual: Talent Versus Location
Conference Session Videos March 13, 2019In this video, PwC explored its “virtual agency” model, which sees over 100 people working from home, co-working locations, and even from the office.
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What You Need to Know About Auto-Renewal Provisions in 2019
Webinar Rewinds March 12, 2019This webinar explored the legal requirements under the patchwork of federal and state automatic renewal laws and provided tools to mitigate the risk of substantial monetary settlements and penalties.
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Developing Survival Thinking and Planning in Today’s Disruptive Corporate World
Webinar Rewinds March 6, 2019Corporations that once graced the Fortune 500 are now causalities of war. They've become too bureaucratic, too political, too dysfunctional, too risk averse, and as a result, have lost their competitive edge. In this webinar, Joseph Jaffe offered a path to redemption, but with full warning — it may be too late.
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Test and Learn: Informing Decisions with Insights
Webinar Rewinds March 6, 2019Darnell Jean-Charles, senior manager, U.S. digital card applications at American Express, explored how his team identifies issues and gaps within their customer journey and optimizes the experience based on the outcomes of various tests.
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How Orangetheory Fitness Uses Data to Make Fitness Fun
Conference Highlights March 1, 2019Human connections through coaching and technology are key brand differentiators for Orangetheory Fitness.
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How Orangetheory Fitness Uses Data to Make Fitness Fun
Conference Session Videos March 1, 2019In this video, discover how Orangetheory Fitness leverages data in every aspect of the Orangetheory Fitness experience to motivate its members and keep retention high while attracting new members.
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Overview of the 2019 Brand Masters Conference
Conference Highlights March 1, 2019Get a two-minute overview of the 2019 Brand Masters Conference.
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Re-Branding Cannabis — How MedMen Is Elevating the Conversation
Conference Highlights March 1, 2019MedMen uses hyperlocal marketing tactics to build awareness of its chain of cannabis stores.
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Revitalizing the Mortgage Industry
Conference Highlights March 1, 2019In launching Rocket Mortgage, Quicken Loans ignored the noise and listened to the consumers’ calls for simplification.
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Revitalizing the Mortgage Industry
Conference Session Videos March 1, 2019In this video, hear how Quicken Loans has changed the mortgage industry by launching the first personalized, online-only mortgage experience while remaining true to its Detroit roots and helping revitalize the city.
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