Event Video
-
Jack in the Box — From Noobs to Pros: How to Ingratiate Your Brand with Gamers
Conference Session Videos July 25, 2019In this video, Sheena Dougher, director of marketing communications at Jack in the Box, discussed the challenges of integrating a brand with esports.
view -
Remaining Relevant in Transformative Times
Event Soundbites July 25, 2019The only companies that will win in the digital landscape are those that have a disproportionate share of talent.
view -
Remaining Relevant in Transformative Times
Conference Session Videos July 25, 2019In this video, Rishad Tobaccowalla, chief growth officer at Publicis Group, shared his thoughts on how brands must continue to evolve to maintain relevancy.
view -
Selling "FOMO": How MGM Builds Its Brands Through Storytelling and Social Media
Event Soundbites July 25, 2019MGM Resorts International’s digital content strategy focuses on cultural relevance, consistency, and changing hearts and minds.
view -
Selling "FOMO": How MGM Builds Its Brands Through Storytelling and Social Media
Conference Session Videos July 25, 2019In this video, learn how MGM Resorts International, one of the world’s leading global hospitality companies, builds its individual brands by creating compelling content to instill brand love and elevate guest experiences.
view -
Anheuser-Busch: Effective Advertising in a World Where Consumers Block, Ignore, or Pay to Avoid Ads
Webinar Rewinds July 24, 2019Paolo Provinciali, head of U.S. media at Anheuser-Busch, shared how the brand approaches media planning, buying, and optimization to capture attention in a world where consumers block, ignore, or pay to avoid ads, and shared five tips on how to replicate it in any marketing organization.
view -
Fraud in Digital Advertising
Conference Session Videos July 24, 2019In this video, Brandon Miller, media investment lead at Land O’Lakes, and Michael Tiffany, president and co-founder of White Ops, discussed how the industry fight against digital ad fraud has progressed.
view -
How Inventive Experiences Power New Balance’s Success
Conference Session Videos July 24, 2019In this video, New Balance and VMLY&R shared how they’ve tackled cultural moments like NY Fashion Week and the London Marathon to delight consumers and own the brand’s fearlessly independent ethos.
view -
The Power of Podcasting
Conference Session Videos July 24, 2019In this video, Conal Byrne, president of the iHeartPodcast Network, the No. 1 commercial podcaster globally, shared insights on the rise in podcast listening, trends, and how advertisers can best leverage this emerging channel.
view -
Optimize Your Approach to Performance Media Buying
Webinar Rewinds July 17, 2019In this webinar, explore common mistakes brands make when investing in paid media on two of the biggest platforms, Google and Facebook, and learn how brands like SafeAuto, LiveXLive, and Slingshot Health are taking innovative approaches to digital media buying.
view -
Red Wing Shoes for Business: Winning Tactics that Boost Demand Generation and Deliver Business-Driving Results
Webinar Rewinds July 17, 2019In this webinar, discover how a buyer-driven, martech-enabled approach has delivered unprecedented results and revenue for the Red Wing Shoe Company and others.
view -
Fraud in Digital Advertising
Webinar Rewinds July 10, 2019In this webinar, learn about results from the latest ANA and White Ops study on measuring bot fraud in the digital advertising ecosystem and get best practices to help combat and minimize the dollars lost to digital ad fraud.
view -
How to Use Social Influencers in New Media Marketing
Webinar Rewinds July 9, 2019In this webinar, learn about the rules of the road for social media marketing, including how to communicate with social influencers and tips for drafting effective contracts.
view -
Transforming a Legacy In-House Agency into a Strategic Partner
Webinar Rewinds June 26, 2019Kaiser Permanente Southern California shared their insights into how to transform a pre-existing creative team from a traditional Tier 3 model into a Tier 1 house that can move the needle on organizational objectives.
view -
Five Ways Data Can Help You Prove the Value of Your In-House Agency
Webinar Rewinds June 19, 2019Learn how Trunk Club is using data to prove their value and grow their team, their impact to the business and their overall engagement.
view -
Take Your Brand to the Next Level with Omni-Channel Marketing
Webinar Rewinds June 13, 2019Join Henrik Johansson, CEO & Co-Founder of Boundless, to get the inside scoop on what some of today's top brands are doing to connect with their audiences and leave an everlasting impression.
view -
How In-House Agencies and External Agency Partners Work Together
Webinar Rewinds June 12, 2019CMOs have many options when choosing agency partners, including their in-house team. Laurie Schiada, Director of The Hive at Humana, and former creative leader with Boeing and Disney, shared her experiences with different brand management models.
view -
Influencer Marketing Tips
Conference Session Videos June 11, 2019In this video, Collins Key advised marketers on how to work with social media influencers such as himself, offering a case study of his own work with AT&T.
view -
Boeing: Workflow Management Tool Adoption Process
Webinar Rewinds June 5, 2019Corey Dill, senior manager of creative operations at The Boeing Company, shared how they found greater success with a new workflow management tool.
view -
Creating Powerful Campaigns by Addressing the Multiple Dimensions of Client Need
Conference Session Videos May 31, 2019In this video, Justin Chatigny, Executive Director of Marketing at Grant Thornton, discussed finding the optimal intersection of multi-dimensional client need with a company’s ability to deliver against it. He shared an example of Grant Thornton’s recent work that illustrates the impact of this approach.
view