Event Video
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Voice Technology for Marketers
Conference Session Videos April 10, 2019In this video, the digital agency 360i discussed its use of voice technology to support the marketing efforts of its client Roto-Rooter.
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Customer Experience: How to Create Value and Build Your Brand Through Event Education
Webinar Rewinds April 3, 2019How do you ensure that event education, including workshops, seminars, forums, panels, and general sessions, is providing value to both the attendees and your brand? In this webinar, Jeff Youngs, Executive Producer at GES Events, revealed the true value of attendee education.
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Snackable Content Strategies to Win with Gen Z
Webinar Rewinds April 3, 2019In this webinar, discover ways your organization can navigate, and more importantly, prioritize and quantify Gen Z's influence to increase sales and profits.
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The State of Email Teams
Webinar Rewinds March 28, 2019In this webinar, learn how to differentiate your email strategy from competition by focusing on building a strong and efficient team and get insights into the tools email teams use to increase their efficiency and productivity such as collaboration tools, shared calendars, and more.
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What Marketers Need to Know: Insights and Recommendations for Engaging Women in Financial Services
Webinar Rewinds March 28, 2019Kantar’s Winning Over Women study looks at the motivations of women when considering financial planning and management, reveals key insights into their needs, and offers recommendations for how to meet them.
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SXSW 2019: Trends and Takeaways for Marketers
Webinar Rewinds March 27, 2019Can't make it to Austin but want in on one of the hottest industry events of the year? 360i's Dani Calogera dove deep into the key themes and implications for marketers from everyone's favorite interactive conference.
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AI and Machine Learning — The New Frontier for Advertisers
Conference Highlights March 20, 2019It’s important for marketers to assemble a diverse team for designing and deploying artificial intelligence tools.
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AI and Machine Learning — The New Frontier for Advertisers
Conference Session Videos March 20, 2019In this video, get an overview of how AI is being utilized in the advertising industry and learn about various issues to consider when adopting these practices.
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Diversity in Advertising: Should Practitioners Join the Conversation?
Conference Highlights March 20, 2019Corporate attorneys should take an active role in establishing best practices for diversity and inclusion.
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Diversity in Advertising: Should Practitioners Join the Conversation?
Conference Session Videos March 20, 2019In this video, leaders in multicultural marketing and law discussed the role of legal practitioners on matters of diversity and inclusion via an in-depth look at several case studies in advertising.
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Five Ways Blockchain Can Help Fix the Broken Online Advertising Ecosystem
Webinar Rewinds March 20, 2019In 2018, there was a lot of hype regarding blockchain’s potential impact on advertising. Fast forward to today, many companies are starting to deliver on their promises. Donny Dvorin, GM of Never Stop Marketing Research, helps you navigate the current landscape.
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How the Federal Trade Commission Regulates Deceptive Advertising
Conference Session Videos March 20, 2019In this video, Joseph Simons, chairman of the Federal Trade Commission, discussed how the FTC will be more aggressive in pursuing actions against deceptive advertising by national marketers.
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How the Federal Trade Commission Regulates Deceptive Advertising
Conference Highlights March 20, 2019The FTC will be more aggressive in pursuing action against deceptive advertising by national marketers.
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Keynote Address: Businesses, State AGs, and Regulation
Conference Session Videos March 20, 2019In this video, Utah’s attorney general shared thoughts on the proper approach to regulation and the role that it offered to state AGs.
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Keynote Address: Businesses, State AGs, and Regulation
Conference Highlights March 20, 2019Good corporate citizenship and self-regulation are the cornerstones of the Utah AG’s consumer protection policies.
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Measuring Progress on Measurement
Conference Highlights March 20, 2019Contract provisions and MRC accreditation are key to achieving transparency in measuring digital ad performance.
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Measuring Progress on Measurement
Conference Session Videos March 20, 2019In this video, learn how the Media Rating Council (MRC) develops measurement standards and offers audits and accreditations to improve the quality and transparency of digital ad performance.
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Negotiating Contracts with Agencies
Conference Session Videos March 20, 2019In this video, explore the ways brands can position themselves for more productive and value-focused negotiations with agency partners, including the benefits of company stakeholder coordination.
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New Paradigm: The Need for Federal Privacy Legislation that Provides Clear and Consistent Standards
Conference Highlights March 20, 2019Simplification and standardization are driving an industry initiative to create a new paradigm for consumer privacy.
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New Paradigm: The Need for Federal Privacy Legislation that Provides Clear and Consistent Standards
Conference Session Videos March 20, 2019The current U.S. consumer privacy model includes narrow laws and self-regulatory codes. In this video, learn about a new paradigm that standardizes the issue at the federal level and may be better suited for consumers, brands, and the economy.
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