Event Video

2019 Data & Measurement Conference — Opening Remarks
Conference Session Videos September 10, 2019
ANA CEO Bob Liodice and Bill Tucker, Group Executive Vice President at ANA, delivered the opening remarks of the 2019 Data & Measurement Conference.
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ADA Title III Website and Mobile App Accessibility
Webinar Rewinds September 10, 2019
In this webinar, Jim Rockney, partner at Reed Smith LLP, provided an overview of the current legal landscape for website and mobile application accessibility issues.
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ANA Privacy Update
Event Soundbites September 10, 2019
An industry initiative led by ANA is taking steps to bring national consistency to privacy regulation.
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ANA Privacy Update
Conference Session Videos September 10, 2019
Privacy and data security are currently ANA’s number one government relations issue. In this video, ANA provided an update on the status of these issues and projection of likely further developments.
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Building an In-House Marketing Technology Stack
Event Soundbites September 10, 2019
As a start-up, Dollar Shave Club recognized that developing an organizational data plan was the key to its growth.
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Building an In-House Marketing Technology Stack
Conference Session Videos September 10, 2019
In this video, learn how direct-to-consumer men’s grooming product provider Dollar Shave Club built a marketing technology stack to better glean insights from every consumer interaction.
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How Coke Is Connecting Digitally with Its Offline Consumers
Event Soundbites September 10, 2019
To mine insights from massive amounts of consumer data, Coca-Cola uses behavioral segmentation and alternative algorithms.
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How Coke Is Connecting Digitally with Its Offline Consumers
Conference Session Videos September 10, 2019
In this video, Coca-Cola discussed how it uses panel data and algorithms to aid its approach to consumer segmentation.
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How Google and Discover Financial Services Measure for Growth
Event Soundbites September 10, 2019
Discover’s “North Star” exercise in mapping its measurement journey began with consolidating assets in a single ecosystem.
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How Google and Discover Financial Services Measure for Growth
Conference Session Videos September 10, 2019
In this video, learn how Google and Discover Financial Services took new approaches to their measurement tactics to build a deeper understanding of their customers and drive business impact.
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How to Build a Data Lake
Event Soundbites September 10, 2019
Land O’Lakes transformed its analytics capabilities through collaboration with internal and external partners; and control of reporting platforms.
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The MRC Cross Media Standard — Completed, Now Moving to Implement
Conference Session Videos September 10, 2019
In this video, George Ivie, the CEO and Executive Director of the MRC, described the newly-issued cross media standards and the next steps to seek adoption and realize the benefits to advertisers and the marketplace.
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Four Tips for Testing and Measuring Digital Advertising
Conference Session Videos September 9, 2019
In this video, TechStyle advised marketers on how to empirically optimize their digital advertising.
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How Addressable TV Is Driving Business Outcomes for Brands Today
Conference Session Videos September 9, 2019
In this video, learn why TV is no longer exclusively a broadcast medium thanks to addressable TV.
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How to Reach New Waves of Consumers
Conference Session Videos September 9, 2019
Hulu’s Head of Ad Sales Research, Asaf Davidov, took a dive into the consumer’s digital path and explored their attitudes and behaviors around ad experiences, formats, and brand messaging.
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Use Unified Measurement to Stop Guessing and Get Growing
Event Soundbites September 9, 2019
As its ad spend increasingly shifts to digital, Home Depot is optimizing marketing value with a unified measurement model.
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Use Unified Measurement to Stop Guessing and Get Growing
Conference Session Videos September 9, 2019
In this video, learn how marketing mix modeling and multi-touch attribution can be combined to create a unified measurement solution that has the potential to deliver better business results.
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Design, Engage, Reinvent: How Marketers Can Thrive in a Rapidly Changing World
Webinar Rewinds September 4, 2019
Randi Stipes, CMO, IBM Watson Media and Weather, and Nancy Kramer, Chief Evangelist, IBM iX, discussed how marketers need to rethink our discipline and the technologies, solutions, and techniques that can provide brands with a substantial advantage to succeed.
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Attribution Techniques for Fundraising
Conference Session Videos August 28, 2019
In this video, PETA and Mal Warwick Donordigital shared advice for evaluating which touchpoints influence giving and by how much.
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How to Get Sustainers Committed for the Long Haul
Event Soundbites August 28, 2019
Consideration when running sustainer canvassing programs include partner briefings, payment structures, and handling complaints.
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