Event Video

Establishing Trust in Influencers and Third Parties
Conference Session Videos March 19, 2019
In this video, a panel explored the contractual and practical steps advertisers can take to help minimize risk when working with influencers and establishing event sponsorships.
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Global Advertising in a Turbulent Marketplace
Conference Session Videos March 19, 2019
In this video, members of the Global Advertising Lawyers Alliance (GALA) provided key insights into regions and countries undergoing dramatic change, and discussed ways to successfully advertise in a turbulent global marketplace.
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Trust The Process? The Challenger's Perspective to Policing Competitors' Advertising Claims
Conference Highlights March 19, 2019
Unilever considers the impact on its business and innovations before challenging competitors’ claims.
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Trust The Process? The Challenger's Perspective to Policing Competitors' Advertising Claims
Conference Session Videos March 19, 2019
In this video, a panel discussed trends at NAD, the impact of recent changes to ASRC procedures, proposals for continued improvement, and the advertiser’s responsibility when it comes to building trust in industry self-regulation.
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Why Strategy (vs. Technology) Should Lead the Way
Webinar Rewinds March 19, 2019
In this webinar, learn why strategy is primary to tech, get approaches to creating a sound channel strategy, and leave with ideas of how to get started.
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Bank of America’s In-House Agency Experiments with Agile
Conference Session Videos March 15, 2019
In this video, learn how Bank of America’s in-house creative agency, Enterprise Creative Solutions (ECS), implemented an Agile workflow, resulting in increased speed to market and internal collaboration.
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Chobani: Building an In-House Agency from Scratch
Conference Highlights March 15, 2019
In 2016, Chobani recruited Leland Maschmeyer as their Chief Creative Officer to build an internal creative capability from scratch. In this video, learn how what began as an effort to bring creativity in-house quickly grew into a re-imagination of more than just campaigns.
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Chobani: Building an In-House Agency from Scratch
Conference Session Videos March 15, 2019
In this video, Chobani’s Leland Maschmeyer shared the challenges of building an in-house creative agency.
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Hatching Creative at Cisco
Conference Highlights March 15, 2019
Cisco’s in-house agency is responsible for setting the tone of the brand experience and personality.
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Hatching Creative at Cisco
Conference Session Videos March 15, 2019
In this video, hear about how Cisco’s in-house agency, The Hatch, brought cohesion and efficiency to the brand.
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Overview of the 2019 In-House Agency Conference
Conference Highlights March 15, 2019
Get a two-minute overview of the 2019 In-House Agency Conference.
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Risk Management for In-House Agencies
Conference Session Videos March 15, 2019
In this video, leaders at Reed Smith and Boston Consulting Group discussed common risks associated with in-house agencies and reviewed risk-management best practices.
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Agencies and the Velocity of Change
Conference Session Videos March 14, 2019
In this video, panelists advised brands contemplating a reallocation of the responsibilities that they share with agencies.
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Avoid Data Disruption: How Brands Can Future-Proof Their Analytics
Webinar Rewinds March 14, 2019
In this webinar, experts from Flashtalking covered how the reduced transparency of walled gardens may impact your advertising, options for future-proofing your digital marketing strategy, and what we can learn from European advertisers affected by GDPR.
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Be More Wonderful
Conference Session Videos March 14, 2019
With a little courage and just a few key rules, any brand can build a wonderful in-house agency worthy of admiration and jealous sniping.
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Combining Curiosity and Creativity Within a Fortune 100 Company
Conference Highlights March 14, 2019
Client empathy, avoiding complacency, and recognizing the importance of your team are critical to in-house agency success.
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Combining Curiosity and Creativity Within a Fortune 100 Company
Conference Session Videos March 14, 2019
In this video, Nationwide shared how iNHouse agency got started, its partnership approach with external agencies, and how it balances process efficiency with creative inspiration to produce great work.
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Driving Brand Crave Through Storytelling and Innovation
Conference Highlights March 14, 2019
The challenge for Disney’s in-house agency is delivering best-in-class creative solutions in an environment of high volume.
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Driving Brand Crave Through Storytelling and Innovation
Conference Session Videos March 14, 2019
In this video, Jean Batthany, VP for global creative, and Joe Rand, VP for operations, both at Yellow Shoes Creative Group, Disney Parks, Experiences, and Products, discussed how Disney Parks’ in-house agency successfully manages a high volume of work.
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How Verizon’s In-House Agency Quickly Found Success
Conference Highlights March 14, 2019
Establish swim lanes to achieve productive collaboration with external agency partners.
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