Event Video

United Way 132 Years Young...and Counting
Event Soundbites August 28, 2019
Key to United Way’s brand transformation was messaging that increased awareness, rebuilt trust, and energized donors.
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United Way 132 Years Young...and Counting
Conference Session Videos August 28, 2019
In this video, United Way Worldwide Chief Marketing Office Lisa Bowman took the audience through the organization’s three-year brand transformation journey.
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2019 ANA Chicago Nonprofit Conference — Opening Remarks
Conference Session Videos August 27, 2019
In this video, Bill Tucker, ANA Group Executive Vice President, delivered the opening remarks of the 2019 ANA Chicago Nonprofit Conference.
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Bolster Your Planned Gift-Giving
Conference Session Videos August 27, 2019
In this video, the ASPCA (American Society for the Prevention of Cruelty to Animals) and MarketSmart explained how to leverage technology to generate leads for planned gift-giving.
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How Charities Work with Brands to Raise Funds and Awareness
Conference Session Videos August 27, 2019
In this video, a panel of experts at nonprofit organizations offered insights into a more realistic view of the issues, challenges, and successes that marketers face every day.
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Meeting the Next Generation Where They Are
Event Soundbites August 27, 2019
Two-way mentorships are among the tools the nonprofit sector should use to tap into one of its biggest growth opportunities: Gen Z.
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Meeting the Next Generation Where They Are
Conference Session Videos August 27, 2019
In this video we explored how girls are setting the pace for some of the most important innovations at Girls Scouts of the USA.
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The Power of Purpose
Event Soundbites August 27, 2019
Nonprofit organizations are positioned to lead the conversation about purpose.
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How Great Culture Benefits Fundraising
Conference Session Videos August 26, 2019
In this video, experts shared insights and knowledge to help other organizations build, facilitate, and navigate the process of building a great culture.
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How Great Culture Benefits Fundraising
Event Soundbites August 26, 2019
Organizational culture can have a major impact on a fundraising team’s success.
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Lead from the Heart to Unleash Your Team’s Potential
Event Soundbites August 26, 2019
To improve fundraising performance, nonprofits need to invest in employee well-being and development.
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Lead from the Heart to Unleash Your Team’s Potential
Conference Session Videos August 26, 2019
In this video, the presenters reviewed the latest scientific research and corporate success stories to explain ways in which leaders, managers, and team members can effectively increase employee engagement.
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The Journey to Leadership
Event Soundbites August 26, 2019
Tips for becoming a leader in the nonprofit sector: identify needs, take educated risks, connect by showing interest.
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The Journey to Leadership
Conference Session Videos August 26, 2019
In this video, three industry leaders shared the paths they took to achieve success in the nonprofit sector.
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Good as Goal: How to Set KPIs, Track Progress, and Take Charge of Your Organization’s Future
Webinar Rewinds August 21, 2019
There’s a lot involved in setting up an analytics measurement plan. In this webinar, take a look at some common organizational challenges and how those can guide you to creating realistic, yet ambitious, goals.
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Mitsubishi Drives Customer Experience to Improve Business Outcomes
Webinar Rewinds August 14, 2019
Learn how Mitsubishi created a connected customer journey across online and offline interactions in order to improve customer experience and achieve business outcomes.
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Unified Analytics — What Is It and How Does It Make Your Marketing Better?
Webinar Rewinds August 7, 2019
Measure your marketing and increase your ROI: sounds simple. Yet the more you investigate the data, methodologies, approaches, business silos, and technology to deliver the definitive answer to all of your C-suite and marketing department stakeholders, the more complex the problem becomes.
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Programmatic Marketing for Nonprofits
Webinar Rewinds August 5, 2019
This webinar provided an introduction to the essential elements of programmatic marketing and how it has evolved.
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The Social Media Hangover: How Brands Can Break Through the Digital Detox
Webinar Rewinds August 1, 2019
Fullscreen’s first-ever culture report explores the reality and ramifications of “The Social Media Hangover,” a pressing phenomenon born out of our addiction to our screens.
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How AI Is Transforming Advertising and What You Should Do About It
Webinar Rewinds July 31, 2019
In this webinar, learn how B2C marketers can cut through the hype of AI’s role and value in advertising, and get practical advice on how to make the most of the solutions available today while preparing for an increasingly AI-driven advertising future tomorrow.
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