Event Video
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How to Make the CFO Your Marketing BFF
Webinar Rewinds December 14, 2020Creating and nurturing a relationship with your CFO is more critical than ever for the Marketing Department. In this webinar, learn how to communicate with the CFO in a language they understand.
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Five Foundational Emails and How to Make them More Effective
Webinar Rewinds December 10, 2020In this webinar, walk through the steps for boosting the effectiveness of five different kinds of emails: welcome, promotional, company communications, transactional, and behavioral triggers.
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Machines, Data, and Creativity: The Future of Advertising
Webinar Rewinds December 10, 2020In this webinar, Noah Choi, Industry Manager, Technology and Telecommunications at Facebook, shared how the rising tides of data regulation, automation, and mobile commerce are lifting the industry to a new level of creativity.
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Activating Brand Purpose Through Meaningful Marketing
Conference Highlights December 9, 2020The pandemic has reinforced Frito-Lay’s mission of creating joy and smiles for consumers.
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Activating Brand Purpose Through Meaningful Marketing
Conference Session Videos December 9, 2020In this video, Marissa Solis from Frito-Lay shared how the company and its brands brought joy and relief to consumers during the COVID-19 pandemic through purpose-driven activations while prioritizing authenticity.
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Activating to Outsmart Cancer
Conference Highlights December 9, 2020The brand activation for CoppaFeel!’s breast cancer education efforts has focused on being targeting, timely, and true.
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Activating to Outsmart Cancer
Conference Session Videos December 9, 2020In this video, Kristin Hallenga, founder of CoppaFeel!, discussed brand activation marketing strategies for raising breast cancer awareness.
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ANA INFLUENCER MARKETING ADVISORY BOARD UPDATE
Conference Session Videos December 9, 2020This session will feature the Board chair overviewing the 2020-2021 priorities and initiatives in the areas of measurement and representation.
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Building a Future Proof Influencer Marketing Strategy for a Post-2020 World
Conference Session Videos December 9, 2020Learn which data and practices marketers should pay attention to, and how to ensure your influencer marketing strategy is set up for success.
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How ADT Cracked the Social Code and Grew Its In-House Team
Webinar Rewinds December 9, 2020In this webinar, learn how ADT’s digital brand team quickly pivoted into a real-time value exchange strategy that taps into what people come to social media to do: engage, converse, and share.
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Leaning Into The Prudential Mission By Activating Brand Purpose In A Time Of Crisis
Conference Session Videos December 9, 2020Prudential and BrandMuscle will share how Prudential leaned into their mission, how they leveraged BrandMuscle to quickly shift messaging in market and how they plan to move forward and help participants on the road to recovery.
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Nationwide and the NFL: Commitment to Philanthropy and Community
Conference Session Videos December 9, 2020In this video, Jim McCoy, VP of sponsorships, meetings, and events at Nationwide, Ian Trombetta, SVP of social and influencer marketing at NFL, and David Lynch, VP of NFL partnerships and sponsor management at NFL, discussed how the NFL builds influencer relationships.
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Organizational Transformation During Turbulent Times
Webinar Rewinds December 9, 2020In this webinar, Andrea Redniss, EVP at MediaLink, outlined how brands should think about reevaluating their resources, capabilities, processes, partners, and structures in reaction to a consumer landscape that looks entirely different than it did nine months ago.
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SPARTAN RACE: CREATING A LOYAL BRAND ACTIVATION ARMY
Conference Session Videos December 9, 2020Hear from Spartan's VP, Head of Marketing, Donny Jensen, on how the brand successfully pivoted from live events, taking its Brand Activation playground to the digital realm to strengthen the connection with its passionate community, which has become part of the lifestyle far beyond race day. From daily health and fitness content, to a new Spartan Fit app, virtual events, and episodic YouTube series with fitness-industry pros, Spartan is growing a loyal army with millions if macro and micro influencers that live and breathe the Spartan lifestyle.
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THIS IS NOT AN ENDORSEMENT. HOW UBER EATS IS BUILDING A CULTURE-SHAPING BRAND BY MOVING BEYOND THE OLD MODEL OF INFLUENCE?
Conference Highlights December 9, 2020Join Global Head of Brand Marketing at Uber Eats, DyShaun Muhammad, as he explains how and why they deliberately avoided the tropes of traditional celebrity endorsement in launching their global creative platform, ‘Tonight, I’ll be Eating…’. In their quest to build a truly culture-up brand, Uber Eats uses the power of influence not just to reflect the culture-scape around them, but to shape it.
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Uplevel the Reach and Power of Influencer Marketing
Conference Session Videos December 9, 2020In this video, Sinead Norenius-Raniere, VP of influencer marketing and paid social at Valassis, Tony Tran, co-founder and CEO at Lumanu, and Matthew Tilley, senior director of content marketing at Valassis, shared best practices for influencer marketing.
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Adapting to Conditions in the Pandemic
Conference Session Videos December 8, 2020The pandemic has brought B2B marketers various challenges. In this video, learn how it has also brought opportunities to both scale and reach new audiences and serve the current customer base with new products and services.
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B2B Is Sexy: The Business of Storytelling
Conference Highlights December 8, 2020Validation, expertise, empathy, inspiration, and entertainment are SAP’s filters when choosing storytellers.
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B2B Is Sexy: The Business of Storytelling
Conference Session Videos December 8, 2020In this video, Ursula Ringham, head of global influencer marketing at SAP, shared insights of how influencers can elevate a brand and build awareness through good storytelling.
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