Event Video
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CIGNA: THREADING THE POWER OF COMMUNITY
Conference Highlights December 8, 2020Stephen will highlight how Cigna maximizes its successful partnerships and programs (such as the Achilles Foundation, the Walt Disney World Marathon and its Health Improvement Tour) to create both synergy and efficiency, in its B2B and B2B2C efforts, while still keeping “community” at the core.
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Driving Engagement and Action from Developers and Technical Audiences
Conference Session Videos December 8, 2020In this video, learn how IBM’s Call for Code initiative appealed to developers from around the world to devise technological approaches that would mitigate the effects of natural disasters.
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Five Keys to Connecting with Gen Z
Conference Highlights December 8, 2020To win the engagement of Gen Z consumers, marketers need to be brave and to declare a clear strategy for action.
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Five Keys to Connecting with Gen Z
Conference Session Videos December 8, 2020In this video, the head of marketing at UOMA Beauty shared five keys to successfully earning the trust and loyalty of gen Z consumers.
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Marketing Tactics by White Castle
Conference Highlights December 8, 2020In this video, White Castle shared some of the notable marketing tactics it has been using recently.
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Marketing Tactics by White Castle
Conference Session Videos December 8, 2020In this video, White Castle shared some of the notable marketing tactics it has been using recently.
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Rebranding During a Pandemic
Conference Session Videos December 8, 2020In this video, National Instruments explained how it adapted a brand campaign on the fly in response to the COVID-19 pandemic.
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Regular Eggs are Toast: How JUST Successfully Launched a New Product During COVID-19
Conference Session Videos December 8, 2020In this video, Eat JUST shared the ways its brand marketing and new product launch were affected by the COVID-19 pandemic.
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Rind-Blowing Marketing From Wisconsin Cheese
Conference Highlights December 8, 2020Join Suzanne Fanning, CMO for Wisconsin Cheese, as she shares why they did it and what they have learned about the marketing power of human connection, passionate fan engagement and word of mouth, along with how they’ve coped (and thrived) in the post-COVID world.
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Rind-Blowing Marketing From Wisconsin Cheese
Conference Session Videos December 8, 2020Join Suzanne Fanning, CMO for Wisconsin Cheese, as she shares why they did it and what they have learned about the marketing power of human connection, passionate fan engagement and word of mouth, along with how they’ve coped (and thrived) in the post-COVID world.
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The Value of Brand Strategy
Conference Session Videos December 8, 2020In this video, a panel of industry veterans discussed how brand strategy lends organizations the ability to deliver messaging that is at once consistent and flexible, among other advantages.
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Warner Bros. Evolved — Here’s How
Conference Session Videos December 8, 2020In this video, Josh Hackbarth discussed how Warner Bros continues to keep its “Wascally Wabbit” (and the rest of the Looney Tunes) top-of-mind through elevated and innovative approaches to content, experiences, product collaborations and influencer partnerships.
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A Community Conversation: Diversity, Equity, and Inclusion
Conference Session Videos December 3, 2020In this video, Farhana Khera, president and executive director at Muslim Advocates, discussed issues facing the Muslim American community today.
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Alumni Giving
Conference Session Videos December 3, 2020In this video, Megan Rajski at the University of Chicago and Kellie Sullivan at TEXAS Development at the University of Texas at Austin discussed how both universities maintained strong relationships with donors during the COVID-19 pandemic.
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Election Download
Conference Session Videos December 3, 2020The 2020 election occurred in a country at a crossroads, enduring a pandemic, social unrest, and economic depression simultaneously. In this video, learn what this all means for nonprofits in the here and now and in the future.
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Google and Western Union: Driving Transformation Through Crisis
Webinar Rewinds December 3, 2020In this webinar, learn how one of the largest, most prominent financial institutions, Western Union, transformed their strategy during the pandemic to help more customers send and receive money when it mattered most.
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Elevate Your Personal Brand by Giving Back to Academia
Webinar Rewinds December 2, 2020In this webinar, Elliot Lum, SVP of talent strategy at the ANA Educational Foundation (AEF), shared how brands can take advantage of what the AEF has to offer as they provide a conduit back to academia.
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Building a Globally Consistent Brand with Local Relevance
Conference Session Videos December 1, 2020In this video, April Vitkus, senior director of global brand marketing and strategy at Vans, discussed how Vans has maintained a loyal customer base for more than 50 years.
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