Event Video
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Perfect Pairs: Chip and Dip. Pen and Paper. Sales and Marketing: Ana Villegas and Robert Morton – National Instruments and Rob Whitney – Univar Solutions
Event Soundbites March 25, 2021Ana Villegas and Robert Morton from National Instruments and Rob Whitney from Univar Solutions offer advice for how marketing and sales team can stay aligned.
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Perfect Pairs: Chip and Dip. Pen and Paper. Sales and Marketing: Rob Whitney – Univar Solutions
Event Soundbites March 25, 2021Ana Villegas, Chief Marketing Officer at National Instruments, shares her thoughts on how technology can drive marketing and sales alignment.
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Perfect Pairs: Chip and Dip. Pen and Paper. Sales and Marketing: Robert Morton – National Instruments
Event Soundbites March 25, 2021Robert Morton, Vice President of Sales for Europe, the Middle East, and Africa (EMEA) discusses how a sales team can build credibility with a marketing team.
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Perfect Pairs: Chip and Dip. Pen and Paper. Sales and Marketing: Robert Morton – National Instruments
Event Soundbites March 25, 2021Robert Morton, Vice President of Sales for Europe, the Middle East, and Africa (EMEA) at National Instruments, discusses changes in how marketing and sales teams work together.
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Perfect Pairs: Chip And Dip. Pen And Paper. Sales and Marketing. . .?
Conference Session Videos March 25, 2021In this session, we invite sales and marketing executives to explore how they see each other and discover ways to better align in order to meet the changing demands of B2B buyers.
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Time to Get Creative: Is Creative Advertising the Biggest Financial Opportunity in B2B Today?
Conference Session Videos March 25, 2021In this video, LinkedIn shares insights on the competitive edge that can be had by making a greater investment in producing creative campaigns.
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To Grow Brand Purpose, Make It Personal for Employees
Event Soundbites March 25, 2021Defining purpose needs to be an “archaeological dig” as to why a company exists in society.
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To Grow Brand Purpose, Make It Personal for Employees
Conference Session Videos March 25, 2021In this video, Frank Cooper, global CMO of BlackRock, the world's largest asset manager guiding individuals, financial professionals, and institutions in building better financial futures, discussed how he turned to the company's employees to build the brand's positioning through purpose.
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When A Bold Brand Campaign Meets A Bold Company Purpose: How The Bridge To Possible Is Helping Cisco Power An Inclusive Future
Event Soundbites March 25, 2021Learn how The Hatch, Cisco’s in-house creative agency, is bringing these two narratives together through creative, engaging, emotional, and effective storytelling.
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When A Bold Brand Campaign Meets A Bold Company Purpose: How The Bridge To Possible Is Helping Cisco Power An Inclusive Future
Conference Session Videos March 25, 2021Learn how The Hatch, Cisco’s in-house creative agency, is bringing these two narratives together through creative, engaging, emotional, and effective storytelling.
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You Can't Be a Visionary Brand If You Don't Have a Purpose
Conference Session Videos March 25, 2021In this video, Bloomberg Media discussed the importance of purpose for brand-building — particularly among an audience of business decision makers — through the lens of customer-centricity, as well as the key factors that tie vision, purpose, and trust together to underpin B2B performance.
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(Re)Imagining Workspaces Of The Future With JLL
Conference Session Videos March 24, 2021In this session, Jill Kouri, CMO – Americas at JLL, and Michael McLaren, CEO, Merkle B2B, will discuss the long-lasting implications the pandemic will have on commercial real estate, the role technology can play to increase efficiencies, and how CRE leaders can use a variety of innovative approaches to ensure that your workplace works for you.
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A New Framework For B2B Marketing
Event Soundbites March 24, 2021Data, Technology and Measurement are the engines that will take marketers to the future. With more than 30 years as a global executive, Raja has held C-level roles at firms ranging from Anthem to Humana, and has overseen the successful evolution of Mastercard's identity for the digital age, from its Priceless experiential platforms to marketing-led business models.
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A New Framework For B2B Marketing
Conference Session Videos March 24, 2021Data, Technology and Measurement are the engines that will take marketers to the future. With more than 30 years as a global executive, Raja has held C-level roles at firms ranging from Anthem to Humana, and has overseen the successful evolution of Mastercard's identity for the digital age, from its Priceless experiential platforms to marketing-led business models.
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A New Framework for B2B Marketing: Raja Rajamannar – Mastercard
Event Soundbites March 24, 2021Raja Rajamannar, Chief Marketing and Communications Officer at Mastercard, shares his thoughts on how data and insights can help B2B marketers communicate in a more personal manner.
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A New Framework for B2B Marketing: Raja Rajamannar – Mastercard
Event Soundbites March 24, 2021Raja Rajamannar, Chief Marketing and Communications Officer at Mastercard, talks about the opportunities for B2B marketers to improve customer relationships.
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A New Framework for B2B Marketing: Raja Rajamannar – Mastercard
Event Soundbites March 24, 2021Raja Rajamannar, Chief Marketing and Communications Officer at Mastercard, discusses the new technologies B2B marketers can use.
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Becoming a B2B Segment-of-One Marketer
Event Soundbites March 24, 2021Data fuels innovation in B2B marketing.
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Becoming a B2B Segment-of-One Marketer
Conference Session Videos March 24, 2021Get an inside look into how leaders are changing the way they operate to take personalization and AI-driven fast-cycle agility at scale.
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