Event Video
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The State of Multichannel Marketing in 2021 and Beyond
Webinar Rewinds February 17, 2021In this webinar, learn about benchmarks and insights analyzing indicators that signal higher overall performance regarding multichannel campaign effectiveness.
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Turning Negative Feedback into a Positive Donor Experience
Conference Session Videos February 17, 2021In this video, Merkle discussed the importance of using negative feedback as an opportunity to build better relationships with donors.
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USING THE POWER OF FOOD TO HEAL COMMUNITIES AND STRENGTHEN ECONOMIES: WORLD CENTRAL KITCHEN'S RESILIENCE PROGRAMS
Conference Highlights February 17, 2021After WCK has led a food relief activation and the emergency is over, we sometimes make long-term commitments of support in places where we feel we can successfully address chronic food system challenges with our unique blend of talents and resources.
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Using the Power of Food to Heal Communities and Strengthen Economies: World Central Kitchen’s Resilience Programs
Conference Session Videos February 17, 2021In this video, the World Central Kitchen shares how it helps rebuild local economies devastated by disaster by leveraging the local food infrastructure to serve meals to people in need.
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Virtual Events: Building a Hybrid Event Model
Conference Highlights February 17, 2021City Rescue Mission increased donor engagement by pivoting its annual fundraising gala to a virtual event.
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Virtual Events: Building a Hybrid Event Model
Conference Session Videos February 17, 2021In this video, City Rescue Mission shares how it transformed its in-person gala into an intimate hybrid event that delighted its donors and attracted new audiences.
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Martech Procurement Resources for Your Legal and Procurement Teams
Webinar Rewinds February 16, 2021Marketing technology has been identified as an essential component of helping marketers manage business transformation. In this webinar, learn about new tools that can help secure substantially better value out of your martech investment, drive growth, and eliminate waste.
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A Marketer’s Blueprint for the Future: Capabilities to Survive and Thrive in a Dynamic Marketplace
Webinar Rewinds February 10, 2021In this webinar, learn about the results of a study conducted with CMOs and senior marketing leaders across North America to gain insight into where the marketing landscape is headed and the capabilities that will drive this future.
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The Lowe’s Approach to Navigating Today’s Data and Measurement Landscape
Webinar Rewinds February 10, 2021Over the last 18 months, Lowe’s has been designing the organization of the future to maximize the customer experience. Learn how the company’s iterative approach and agile mentality has allowed them to adapt to a marketing environment that will continue to evolve in the coming months.
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CES 2021: What Marketers Need to Know About the Latest Tech and Trends
Webinar Rewinds February 3, 2021In this webinar, learn about the all-digital CES 2021 and experience the visionary ideas, solutions, and technologies shaping the future of marketing, media, and communications.
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How to Keep Lapsed Donors from Staying Socially Distant
Webinar Rewinds February 3, 2021In this webinar, learn how Save the Children put predictive modeling into practice to help the organization bring 15,000 reactivated names back to its core list and re-ignite strong relationships.
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Grey Goose: Bringing People into the Brand
Conference Session Videos February 2, 2021In this video, Grey Goose shared how it supported consumers looking for cocktail solutions in the midst of a pandemic, with the creation of cocktail kits and digital videos showcasing how to prepare mixed drinks.
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Looking Further with Ford Trends Report
Conference Session Videos February 2, 2021In this session, Ford Chief Futurist Sheryl Connelly will share the brand’s 2021 “Looking Further with Ford Trends Report” and explore how consumers are adapting to life during a pandemic and just how resilient people can be in finding ways to cope and adapt.
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Pinterest’s Predictions for New Consumer Trends
Conference Session Videos February 2, 2021In this video, Talia Parnass, content marketing lead at Pinterest, and Jenna Landi, head of brand insights also at Pinterest, gave a deep dive into Pinterest Predicts — a not-yet-trending report about the future, from the platform where people go to plan it.
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The Future of Search Marketing
Conference Session Videos February 2, 2021In this video, Be Found Online’s Dan Golden examined some of the developments in the world of search engines and other technologies and the opportunities that they offered to marketers.
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What's Truly IRL? A Conversation About Virtual Influencers
Conference Session Videos February 2, 2021In this session, Jorge Almeida, Sr. Digital Marketing Manager at Avocados From Mexico, will discuss virtual influencers and how they can be used to tell brand stories.
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Customer Insight-Driven CX Excellence Must Be A Core Competency... During COVID, and Beyond
Conference Session Videos January 28, 2021Learn how the iconic brand Shinola, used deep customer insights to understand why traditional loyalty programs are not effective in building loyalty, and how they created a powerful non-traditional “loyalty” strategy which resulted in a 25 percent increase in repeat purchase rates.
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Data and Identity in the Era of Collaboration
Conference Session Videos January 28, 2021In this video, Bruce Biegel discussed the role of data marketplaces, exchanges, co-ops, stores, and technology platforms in transforming how identity and data can be used in consent first marketing and advertising.
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Four Ways Fresh Data Can Make or Break Your 2021
Conference Session Videos January 28, 2021Resonate shares four real-world use cases that drive growth through using relevant data and deep, AI-driven human understanding.
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Government Relations Outlook: New President, New Congress, New Legislatures
Conference Session Videos January 28, 2021Chris Oswald will provide an outlook on how ANA’s Government Relations is engaging a new administration, new Congress, and new state legislatures on issues impacting advertisers and direct marketers ranging from data privacy to advertising taxes and beyond.
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