Event Video
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How Kroger's New Brand Built Empathy and Customer Connection During the Pandemic
Conference Session Videos April 20, 2021In this video, Kroger shared how it used animation to demonstrate empathy for its customers and how it adapted to the pandemic.
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Opening Remarks
Conference Session Videos April 20, 2021ANA Senior Vice President, Brand Activation, Mike Kaufman, delivered the opening remarks at the 2021 ANA Experiential, Content & Commerce Marketing Virtual Conference.
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QR Codes and Mom Jeans: Once a Bad Joke, Now the Hot Trend
Conference Session Videos April 20, 2021In this video, hear how leaders in the alcohol and beverage and financial services categories are leveraging QR code technology to bridge the gap between offline and online customer experiences.
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Virginia and Beyond: How the Virginia Consumer Data Protection Act Impacts the Data Privacy Landscape
Webinar Rewinds April 16, 2021This webinar covered Virginia’s new privacy law, the Virginia Consumer Data Protection Act (VCDPA).
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ANA International ECHO Awards: Introduction
Conference Session Videos April 15, 2021Michael Cruz, ANA International ECHO Board of Governor Chair and Partner/Head of Content at Summer Friday, introduced the ANA’s 91st International ECHO Awards.
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Presentation of the 2021 USPS Gold Mailbox Award — ANA International ECHO Awards
Conference Session Videos April 15, 2021Chris Karpenko, Executive Director of USPS, presented the winner of the 2021 USPS Gold Mailbox Award at the ANA International ECHO Awards Virtual Gala.
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Presentation of the ANA International Diamond ECHO Award — ANA International ECHO Awards
Conference Session Videos April 15, 2021Michael Cruz, ANA International ECHO Board of Governor Chair and Partner/Head of Content at Summer Friday, presented the winner of the ANA International Diamond ECHO Award at the ANA International ECHO Awards Virtual Gala.
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Presentation of Winners in the Channel Categories — ANA International ECHO Awards
Conference Session Videos April 15, 2021Malin Anglert, Chief Executive Officer of SWEDMA, presented the winners in the channel categories at the ANA International ECHO Awards Virtual Gala.
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Presentation of Winners in the Sector Categories — ANA International ECHO Awards
Conference Session Videos April 15, 2021Victoria Cole, CEO of Wunderman Thompson Argentina, presented the winners in the sector categories at the ANA International ECHO Awards Virtual Gala.
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Presentation of Winners in the Special Categories — ANA International ECHO Awards
Conference Session Videos April 15, 2021Tiffany Perkins-Munn Ph.D, Managing Director, Head of Research, Analytics & Data at Blackrock, presented the winners in the special categories at the ANA International ECHO Awards Virtual Gala.
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Welcome to the ANA’s 91st International ECHO Awards
Conference Session Videos April 15, 2021Mark Kaline, SVP, Data and Analytics at the ANA, and Chris Karpenko, Executive Director, Brand Marketing at USPS, welcomed attendees to the ANA’s 91st International Echo Awards.
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Building Trusted Data Connectivity: Informing Critical Decisions at Every Touchpoint
Conference Session Videos April 14, 2021In this video, Neustar explained the importance of a unified approach to data and analytics.
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Mastercard and SessionM: A Data Model for the Future of Loyalty Programs
Event Soundbites April 14, 2021To optimally cultivate loyalty programs with first-party data, marketers need to create urgency and leverage automation.
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Mastercard and SessionM: A Data Model for the Future of Loyalty Programs
Conference Session Videos April 14, 2021In this video, Mastercard explained how it has expanded the ways that it supports merchants’ loyalty programs and the best practices for data and analytics that it has followed in the process.
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The Three Social Media Waves of the Black Lives Matter Movement
Webinar Rewinds April 14, 2021In this webinar, Husani Oakley with Deutsch NY discussed the three waves of #BLM awareness, exploring how tech and social media have influenced our perspectives and what it means for marketers going forward.
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When Data Sources Collide: How to Manage the Complexities of Multiple Sources of Truth
Event Soundbites April 14, 2021A key role of marketing analytics for achieving unified measurement is to optimize continuously.
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When Data Sources Collide: How to Manage the Complexities of Multiple Sources of Truth
Conference Session Videos April 14, 2021In this video, Molson Coors urged marketers to adopt a unified measurement solution.
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"So Now What?" A Collective Approach to the Cookie Conundrum
Conference Session Videos April 13, 2021In this video, Scott Kozub, head of audience product at Oracle Advertising, discussed the future of identity and what it means to deliver a true portfolio approach to collectively deliver the scale, fidelity, reach, and insights that are demanded of modern marketing organizations in 2021.
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ANA 2021 Data & Analytics Conference In Two Minutes
Event Soundbites April 13, 2021In this video, get a two-minute overview of the ANA's 2021 Data & Analytics Conference.
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Brand Activation Legal Webinar: April 2021
Webinar Rewinds April 13, 2021In this webinar, attorneys from Finnegan, Henderson, Farabow, Garrett & Dunner LLP, Anna Naydonov and Margaret Esquenet discussed consumer reviews in advertising.
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