Event Video
-
How Data-Driven Creative Powers Better Direct Marketing Results
Conference Session Videos January 28, 2021In this video, Scott Harvey of direct marketing agency Quad explained the data-based approach of using behavioral profiles and virtual testing, and how it helped a national department store chain increase response rates, sales value, and average order size.
view -
How to Translate Social Messaging into Effective Digital Audio
Webinar Rewinds January 28, 2021In this webinar, Pandora provided practical examples of how to translate existing social messages into effective and compelling digital audio spots and provided tools to help brands lean into the many advantages of digital audio.
view -
How the Rock & Roll Hall of Fame Changed Its Tune in Digital
Webinar Rewinds January 27, 2021In this webinar, the RockHall.com team shared key takeaways and considerations for nonprofit organizations looking to embark on their own digital transformation journeys in 2021 and beyond.
view -
How to Optimize Your Supply Path in 15 Minutes
Webinar Rewinds January 27, 2021In this webinar, Dan Greenberg, Founder and CEO at Sharethrough, demystified Supply Path Optimization (SPO) and offered tips and tricks to leverage the supply sources that bring you differentiation and value.
view -
How a Consulting Firm Adopted ABM
Conference Session Videos January 26, 2021In this video, the consulting firm West Monroe shared its experience adopting ABM, providing an overview of the methodology and an example of a hypothetical customer journey.
view -
Martech Procurement Resources for Marketers and Procurement Specialists
Webinar Rewinds January 21, 2021In this webinar, learn how a new suite of legal tools can help marketers secure substantially better value out of your martech investment, drive growth, and eliminate waste.
view -
Inspiration from Award-Winning Email Marketing Campaigns
Webinar Rewinds January 20, 2021In this webinar, learn how two prestigious 2020 ANA Email Program Award winners creatively used different techniques to improve their email marketing ROI.
view -
The Future of Search Marketing: What's Now. What's Next.
Webinar Rewinds January 20, 2021From marketplaces to smart speakers to augmented reality, search is becoming a marketing channel that lives throughout the customer journey. In this webinar, learn where search is going, how consumers are changing, and what marketers need to do about it to get ahead.
view -
Going Beyond with Jeep’s Passion for Adventure
Webinar Rewinds January 13, 2021In this webinar, learn how Jeep tapped into the Winter X Games attendees’ passion for adventure with a REGGIE Award-winning ride of a lifetime without ever leaving the slopes.
view -
How Your Brand Can Win When You’re Being Outspent
Webinar Rewinds January 13, 2021In this webinar, Bill Durrant, President, and Talia Arnold, Head of Strategy, at Exverus Media, shared proven strategies and real-life examples for marketers who want to drive brand growth with comparably modest media budgets.
view -
CCPA/CPRA Compliance
Webinar Rewinds January 12, 2021In this webinar, representatives from Venable discussed recent changes to the regulations enforcing the California Consumer Privacy Act (CCPA), where things stand with the California Privacy Rights Act (CPRA), and compliance issues surrounding both CCPA and CPRA.
view -
Digital Ad Spending and Trends in 2021: eMarketer’s Outlook
Webinar Rewinds January 6, 2021In this webinar, learn about the most important points of eMarketer's latest forecast of digital and traditional ad spending in the U.S., plus highlights from major global markets.
view -
Owning Game-Changing Subcategories, the Only Way to Grow
Webinar Rewinds January 6, 2021In this webinar, learn why the only way to grow (with rare exceptions) is with “must-haves” defining game-changing subcategories with a new or markedly superior customer experiences or brand relationship, an exemplar brand that positions the subcategory, and barriers to competitors.
view -
How Machine Learning Is Transforming Marketing
Conference Session Videos December 17, 2020Sam’s Club shared the steps that it took to adopt marketing practices that were guided by data science and that capitalized on machine learning.
view -
TESTING THE TRIED AND TRUE TO STAY RELEVANT WITH YOUR PROJECTS
Conference Session Videos December 17, 2020Over the course of several years, Longwood Gardens and Elliott Marketing utilized the acquisition campaign to test these and other scenarios. Some answers reaffirmed long-held understandings, but there were some surprises. The findings have allowed Longwood to be more efficient and targeted in their campaigns, and, overall, have a more successful acquisition.
view -
Turning Customer Pain Points into a Billion Dollar Win with Advanced Analytics
Conference Session Videos December 17, 2020In 2017, the Zillow Group was at a strategic crossroads. In this video, learn how the brand identified new opportunities to keep meeting growing customer expectations for on-demand online-driven experiences.
view -
Unlock the Agile Framework That Will Transform Your Marketing
Conference Session Videos December 17, 2020In this video, Neustar’s Marc Vermut discussed how marketers can build an agile, analytics framework that will help their businesses thrive with confidence.
view -
Inspiring Organizational Change: Keeping the Complexity Simple
Webinar Rewinds December 16, 2020In this webinar, learn why the value of an agile organization that moves effectively cannot be underestimated and in fact can be quantified.
view -
The 7 Dimensions of Successful In-House Design
Webinar Rewinds December 16, 2020In this webinar, Greg Paull, Co-Founder and Principal at R3, shared best practices on how marketers can structure in-house agencies for success and discussed tactics on how to better manage processes and performance with both internal teams and external suppliers.
view