Event Video
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Email Authentication: Protecting Consumers and Your Brand's Reputation
Webinar Rewinds April 21, 2021In this webinar, learn the why’s and how’s of email authentication and crucial strategies to ensure your organization’s emails are protecting consumers and your brand’s reputation while ensuring your message is being safely delivered to your audience.
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Get More out of Your Partnerships — Adapt to Change, Leverage Data, Deliver Your Story
Conference Session Videos April 21, 2021In this video, KORE shared what it has seen across the global brand partnership landscape including industry data on how leaders in the industry are getting smarter about their investments and supporting strategic shifts across their business.
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Here’s What Generation Z Cares About
Event Soundbites April 21, 2021For cause marketing to register with Gen Z consumers, a brand’s credibility and actions are paramount.
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Here’s What Generation Z Cares About
Conference Session Videos April 21, 2021In this video, DoSomething.org's Mary Noel broke down what all marketers need to know about generation Z.
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How Kia Motors Amplifies Purpose and Makes an Impact
Event Soundbites April 21, 2021To win the hearts and minds of consumers, crystalize your brand’s core truth.
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How Kia Motors Amplifies Purpose and Makes an Impact
Conference Session Videos April 21, 2021In this video, Kia Motors VP of marketing Russell Wager and David & Goliath founder and creative chairman David Angelo discussed the power of purpose and compelling, authentic storytelling.
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Leveraging Content and Commerce to Build New Behaviors
Event Soundbites April 21, 2021The digital product experience is core to Feather’s efforts to build new consumer behaviors in the furniture space.
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Leveraging Content and Commerce to Build New Behaviors
Conference Session Videos April 21, 2021In this video, learn how Feather launched a series of experiments across marketing, physical product, and digital product to address consumer barriers and drive new behaviors.
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Overview of the 2021 ANA Experiential, Content & Commerce Marketing Virtual Conference
Event Soundbites April 21, 2021In this video, get a two-minute overview of the 2021 ANA Experiential, Content & Commerce Marketing Virtual Conference.
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Stop Asian Hate: Why Now and How Best to Respond as an Industry
Webinar Rewinds April 21, 2021Since the pandemic started, there have been more than 3,000 incidents of hate reported by the community organization Stop AAPI Hate. In this webinar, Elliot Lum at the ANA examined why this is happening now and how the industry can respond to address these incidents of hate.
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The New Sports Sponsorship Landscape
Conference Session Videos April 21, 2021In this video, learn how pivoting their sports and media sponsorship model allowed the NBA and its partners to recreate their sponsorship profile by producing virtual content collaborations.
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Breaking Through in an Industry Where the Competitors Have a 75-Year Head Start
Event Soundbites April 20, 2021In the competitive auto insurance industry, Root is breaking through with bold, issue-based content.
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Breaking Through in an Industry Where the Competitors Have a 75-Year Head Start
Conference Session Videos April 20, 2021In this video, learn about Root’s four-staged marketing approach of bold content, mobile-first ad strategies, mapping back to a product experience unlike any other, and taking big swings to change industry legislation through grassroots tactics.
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CPG Goes to DTC: Learning the New Brand/Performance Tango
Event Soundbites April 20, 2021A key philosophy of Clorox in building its DTC business is that there are no sacred cows.
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CPG Goes to DTC: Learning the New Brand/Performance Tango
Conference Session Videos April 20, 2021In this video, Vivian Chang with Clorox DTC explored how the interplay of national ad spend, shopper marketing, and DTC advertising can both build the brand and drive measurable performance by leveraging tests that spans product merchandising, channels, and site experience.
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Driving Growth by Reinventing Beauty Experiences, Content, and Commerce
Event Soundbites April 20, 2021The pandemic has accelerated L'Oreal’s digital transformation to the point where e-commerce is now its biggest market.
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Driving Growth by Reinventing Beauty Experiences, Content, and Commerce
Conference Session Videos April 20, 2021In this video, L’Oréal shared how it is capitalizing on technology to re-imagine commerce, content, and experiences in the beauty market.
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How Bud Light Hijacked the Console Wars
Conference Session Videos April 20, 2021In this video, learn how Bud Light appealed to gamers with a device that combined a gaming console with a projector and a beer koozie.
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How Ferrara Is Sharing Delight Through Content and Experiential Activations
Conference Session Videos April 20, 2021In this video, learn how Ferrara capitalized on gaming and influencers to promote its line of candies.
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How Kroger's New Brand Built Empathy and Customer Connection During the Pandemic
Event Soundbites April 20, 2021For Kroger, customer engagement during the pandemic has hinged on a clear value exchange and trust through empathy.
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