Where to Next with Experiential Marketing
Executive Summary
Once the fastest growing brand activation discipline, Experiential Marketing has been upended by the advent of COVID-19. Many marketers shifted their strategies in the immediate and short term but as the virus lingers and consumer confidence falters, what do brands do next?
This panel discussion featured the biggest brands and the brightest minds as they shared their thoughts on the future of the industry and highlights of their plans for 2021 and beyond.
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