Event Video
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Partly Sunny! Forecasting Improvements in Multicultural Targeting Data
Webinar Rewinds June 9, 2021In this webinar, leading data providers and identity services Acxiom, Throtle, V12, and Webbula discussed the multicultural commitments they’ve made, how they measure improvement, and the plans they have for increasing the quality of race/ethnicity data that’s critical to relevant advertising campaigns.
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American Cancer Society: How the Direct Mail Team Adapted Throughout 2020
Conference Session Videos June 3, 2021In this video, learn how the American Cancer Society managed their direct mail fundraising programs to generate double digit growth in 2020.
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Attribution Model 2.0 — Direct Mail Goes Digital
Conference Session Videos June 3, 2021Many models exist to gauge the effectiveness of direct mail campaigns, but each have their challenges. In this video, dive into their flaws, explore strategies to overcome barriers, and review new technologies that move us away from indirect, multi-touch attribution toward 1:1 attribution.
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Best Behavioral Science Secrets for Direct Mail Success
Conference Session Videos June 3, 2021In this video, discover some of the best-performing behavioral science tactics from an example-jammed presentation, which reveals how to easily use proven, neuromarketing principles to drive direct mail success.
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Game Changer: Creating a Winning Playbook in Direct Mail
Conference Session Videos June 3, 2021In this video, Melissa Rosenhouse from ADT discussed how a best-in-class marketing skill set and a rigorous test-and-reinvest approach helped create a winning direct mail playbook.
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New Value for Direct Mail
Conference Session Videos June 3, 2021In this video, the USPS examined some marketing strategies and technologies that can assist marketers as they tackle a changing business landscape.
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The ANA 2021 Response Rate Report — Initial Findings
Conference Session Videos June 3, 2021In this video, get a preview of the ANA 2021 Response Rate Report, which explores why brands are leveraging direct mail, how direct mail response rates are being tracked, which formats perform the best, and how direct mail usage will evolve in the next 12 months.
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What You're Missing About Today's Direct Mail
Conference Session Videos June 3, 2021In this video, Curtis Tingle with Valassis addressed some of the common myths and misconceptions about direct mail, such as it's too expensive, it doesn't connect with younger consumers, and it just doesn't work anymore.
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Account Based Marketing Is Alive and Well. Here’s How to Make It Work!
Webinar Rewinds June 2, 2021In this webinar, learn why successful ABM stems from the right mindset, followed by the proper data collection, analytics, and technologies necessary to execute ABM effectively within your organization.
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How Brand Experiences Drive Customer Experience with First-Party Data
Webinar Rewinds June 2, 2021In this webinar, Jonathan Yaffe, CEO and co-founder of AnyRoad, shared how data-driven experiences can help build a complete customer profile while creating an enjoyable experience for the user.
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Brand Activation Legal Webinar: June 2021
Webinar Rewinds June 1, 2021The FTC just held a workshop on Dark Patterns, including manipulative user interface design, intentional or unintentional, on websites and mobile apps. In this webinar, learn about what laws, rules, or norms these involve and how they will be regulated going forward.
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How to Launch an Always-Ready OOH Campaign
Conference Session Videos May 27, 2021In this video, Grubhub discussed an OOH campaign that it ran in New York that demonstrated the power of dynamic creative.
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How Influencers Helped New York City Fight COVID-19
Conference Session Videos May 26, 2021In this video, NYC Health + Hospitals described how it leaned on influencers to launch a public awareness campaign encouraging New Yorkers to get tested for COVID-19.
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How to Go Beyond Organic with Influencers
Event Soundbites May 26, 2021Brand marketers can learn from influencers by being receptive to their feedback.
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How to Go Beyond Organic with Influencers
Conference Session Videos May 26, 2021In this session, hear how to leverage influencers beyond their feeds to add value across paid media, online commerce, sweepstakes, ongoing ambassador relationships, and more.
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How Unilever Is Using Technology to Drive Brand Through Conversion
Webinar Rewinds May 26, 2021In this webinar, Aki Technologies and SmartyPaws shared the story of their partnership and collaboration leveraging Aki’s personalization at scale technology and the role that this technology plays in driving brand through conversion.
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Influencer Contract Must-Haves
Conference Session Videos May 26, 2021In this video, the law firm Frankfurt Kurnit Klein & Selz offered guidance for creating influencer contracts.
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Leveraging TikTok Influencers to Generate Massive Virality
Conference Session Videos May 26, 2021In this video, DSW and Movers+Shakers explored best practices when working with TikTok influencers.
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Maximizing Relationships with Influencers to Drive Relevance
Event Soundbites May 26, 2021Playfulness and collaboration are key to unlocking the full potential of OREO’s influencer partnerships.
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Maximizing Relationships with Influencers to Drive Relevance
Conference Session Videos May 26, 2021In this video, OREO described the broad net it casts with its influencer program, working with social media personalities, but also global celebrities, cause advocates, and superfans.
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