Event Video
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How Kia Motors Amplifies Purpose and Makes an Impact
Conference Highlights April 21, 2021To win the hearts and minds of consumers, crystalize your brand’s core truth.
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How Kia Motors Amplifies Purpose and Makes an Impact
Conference Session Videos April 21, 2021In this video, Kia Motors VP of marketing Russell Wager and David & Goliath founder and creative chairman David Angelo discussed the power of purpose and compelling, authentic storytelling.
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Leveraging Content and Commerce to Build New Behaviors
Conference Highlights April 21, 2021The digital product experience is core to Feather’s efforts to build new consumer behaviors in the furniture space.
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Leveraging Content and Commerce to Build New Behaviors
Conference Session Videos April 21, 2021In this video, learn how Feather launched a series of experiments across marketing, physical product, and digital product to address consumer barriers and drive new behaviors.
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Overview of the 2021 ANA Experiential, Content & Commerce Marketing Virtual Conference
Conference Highlights April 21, 2021In this video, get a two-minute overview of the 2021 ANA Experiential, Content & Commerce Marketing Virtual Conference.
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Stop Asian Hate: Why Now and How Best to Respond as an Industry
Webinar Rewinds April 21, 2021Since the pandemic started, there have been more than 3,000 incidents of hate reported by the community organization Stop AAPI Hate. In this webinar, Elliot Lum at the ANA examined why this is happening now and how the industry can respond to address these incidents of hate.
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The New Sports Sponsorship Landscape
Conference Session Videos April 21, 2021In this video, learn how pivoting their sports and media sponsorship model allowed the NBA and its partners to recreate their sponsorship profile by producing virtual content collaborations.
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Breaking Through in an Industry Where the Competitors Have a 75-Year Head Start
Conference Highlights April 20, 2021In the competitive auto insurance industry, Root is breaking through with bold, issue-based content.
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Breaking Through in an Industry Where the Competitors Have a 75-Year Head Start
Conference Session Videos April 20, 2021In this video, learn about Root’s four-staged marketing approach of bold content, mobile-first ad strategies, mapping back to a product experience unlike any other, and taking big swings to change industry legislation through grassroots tactics.
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CPG Goes to DTC: Learning the New Brand/Performance Tango
Conference Highlights April 20, 2021A key philosophy of Clorox in building its DTC business is that there are no sacred cows.
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CPG Goes to DTC: Learning the New Brand/Performance Tango
Conference Session Videos April 20, 2021In this video, Vivian Chang with Clorox DTC explored how the interplay of national ad spend, shopper marketing, and DTC advertising can both build the brand and drive measurable performance by leveraging tests that spans product merchandising, channels, and site experience.
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Driving Growth by Reinventing Beauty Experiences, Content, and Commerce
Conference Highlights April 20, 2021The pandemic has accelerated L'Oreal’s digital transformation to the point where e-commerce is now its biggest market.
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Driving Growth by Reinventing Beauty Experiences, Content, and Commerce
Conference Session Videos April 20, 2021In this video, L’Oréal shared how it is capitalizing on technology to re-imagine commerce, content, and experiences in the beauty market.
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How Bud Light Hijacked the Console Wars
Conference Session Videos April 20, 2021In this video, learn how Bud Light appealed to gamers with a device that combined a gaming console with a projector and a beer koozie.
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How Ferrara Is Sharing Delight Through Content and Experiential Activations
Conference Session Videos April 20, 2021In this video, learn how Ferrara capitalized on gaming and influencers to promote its line of candies.
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How Kroger's New Brand Built Empathy and Customer Connection During the Pandemic
Conference Highlights April 20, 2021For Kroger, customer engagement during the pandemic has hinged on a clear value exchange and trust through empathy.
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How Kroger's New Brand Built Empathy and Customer Connection During the Pandemic
Conference Session Videos April 20, 2021In this video, Kroger shared how it used animation to demonstrate empathy for its customers and how it adapted to the pandemic.
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Opening Remarks
Conference Session Videos April 20, 2021ANA Senior Vice President, Brand Activation, Mike Kaufman, delivered the opening remarks at the 2021 ANA Experiential, Content & Commerce Marketing Virtual Conference.
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QR Codes and Mom Jeans: Once a Bad Joke, Now the Hot Trend
Conference Session Videos April 20, 2021In this video, hear how leaders in the alcohol and beverage and financial services categories are leveraging QR code technology to bridge the gap between offline and online customer experiences.
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Virginia and Beyond: How the Virginia Consumer Data Protection Act Impacts the Data Privacy Landscape
Webinar Rewinds April 16, 2021This webinar covered Virginia’s new privacy law, the Virginia Consumer Data Protection Act (VCDPA).
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