The Power of Predictive Intelligence in Shaping the Future of Marketing Performance | Event Recaps | All MKC Content | ANA

The Power of Predictive Intelligence in Shaping the Future of Marketing Performance

Using AI models to analyze data sets to produce accurate predictive insights on audiences is allowing brands to stay one step ahead of the competition. Resonate CMO Ericka McCoy discussed how Resonate helps brands take advantage of predictive intelligence to increase performance.