Cross-Media Measurement Initiative Reaches New Milestones | Event Recaps | All MKC Content | ANA

Cross-Media Measurement Initiative Reaches New Milestones

An expert panel shared an update on the groundbreaking progress that the Cross-Media Measurement (CMM) initiative has made over the past nine months, where we are heading, and how the best and brightest minds in the industry are joining forces to operationalize Aquila’s cross-media measurement solution.