Event Recaps
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Using Purpose to Better Communities
Event Recaps August 31, 2022Countable's Jory Des Jardins sat down with Christy Duncan Anderson of the Albertson Companies Foundation to learn about her role as a “brand actionist” and the strategy, tools, and partnerships Albertsons is leveraging to transform its purpose into community engagement and meaningful outcomes.
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Doubling Down on Connected TV
Event Recaps August 25, 2022Hear from L’Oreal USA’s Maybelline about how they are making Connected TV work for their brand.
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Retail Media: How Does It Fit in Your Media Mix?
Event Recaps August 25, 2022In this session, learn how Stanley Black & Decker’s Performance Marketing Team tackles retail media, how this tactic can fit into your company’s overall media mix, and how to avoid reporting and attribution pitfalls.
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Do You Know the New Legal Requirements in Influencer Marketing?
Event Recaps August 17, 2022In this session, Reed Smith's Keri Bruce discussed the latest red flags and rules governing influencer marketing, the dos and don’ts for compliant influencer marketing, and the latest trends and regulations expected from the FTC.
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How Bissell Went Viral on TikTok with Influencers
Event Recaps August 17, 2022Bissell used a wave of organic content around its Little Green Machine vacuum to launch its first-ever influencer campaign on TikTok, working with seven influencers to create content that was inspired by trends that already existed within the “#cleantok” space.
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Exploring the Livestream Commerce Landscape
Event Recaps August 16, 2022R3's Jason Velliquette explored the Livestream Commerce landscape, highlighted best-in-class case studies, and discussed best practices that will help shape future livestream commerce strategies.
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We Speak Shopper: Translating Insights into Bigger Baskets at Walmart
Event Recaps August 16, 2022In this session, take a deep dive into the “We Speak Laundry” campaign, which inspired shoppers to reconsider their laundry care and stop shopping on autopilot.
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How Kimberly-Clark’s Digital Transformation is Enabling Consumer-Centricity
Event Recaps August 12, 2022Kimberly-Clark shared how it leveraged data to transform into a consumer-centric brand.
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ANA Washington Office Nonprofit Legislative Outlook — Tax Exempt but Not Privacy Exempt!
Event Recaps August 10, 2022In this session, get an overview of which privacy laws you need to be aware of and what is looming ahead, including United States Postal Service issues and other key nonprofit issues.
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Data-Driven Audience Insights: Getting 'Em. Using 'Em!
Event Recaps August 10, 2022This session demonstrates how to use dynamic digital tools to not only better reach your known audiences but find the hidden markets that may hold the key to your future fundraising success.
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Evolving Language Guides: Increasing Inclusivity in Digital
Event Recaps August 10, 2022Save the Children and its agency partner MissionWired shared some examples of how the Save the Children language guide has been implemented in the organization’s communications and provided tips for how other nonprofit organizations can create and implement their own language guides.
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Five Ways to Beat the Effects of Inflation and Recessionary Giving Patterns
Event Recaps August 10, 2022Michael Gorriarán, president at Arjuna Solutions, made five recommendations for how nonprofits can overcome the challenges of rising inflation.
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Let’s Talk TikTok
Event Recaps August 10, 2022American Red Cross shared how the nonprofit’s in-house communications team amassed more than 750,000 followers on TikTok while staying true to the brand’s mission.
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Stop and Talk to Me: How Face-to-Face Impacts Your Brand
Event Recaps August 10, 2022In this session, One Sixty Fundraising and Children International shared their experiences building brand awareness on the street and explored how their face-to-face partnership accomplished reaching sustainable donors other channels may have missed.
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What Is Crypto Philanthropy and Why Do We Need It Now?
Event Recaps August 10, 2022Pat Duffy of The Giving Block and Ettore Rossetti of Save the Children explained the basics of crypto philanthropy and how this growing industry directly impacts nonprofits, increasing fundraising by as much as 82 times.
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CTV Runs on Targeting: The Data-Driven Strategies You Need to Know
Event Recaps August 9, 2022Nonprofits need to meet their potential donors where they are – watching CTV. Richard Geiger from Data Axle walks through the sophisticated targeting that makes this channel truly unique and explores how nonprofits can build out high-converting audiences through effective modeling and segmentation techniques.
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Evolving Trends in Acquisition: Case Studies in List Growth
Event Recaps August 9, 2022Trista Murphy, vice president of integrated fundraising at Make-A-Wish America, joined Maureen McNally and Sarah Newhall from MissionWired to talk about the trends they’ve seen in nonprofit fundraising over the past few years.
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Forced Innovation: Stories from the Front Line
Event Recaps August 9, 2022Supply chain, production delays, a strike in Finland — the list of challenges that are impacting nonprofits' abilities to source product, maintain costs, and keep direct mail programs viable is long.
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Future of Omnichannel Marketing in a Privacy-Centric World
Event Recaps August 9, 2022Industry experts shared insights into how nonprofits should plan for the cookie-less future, what they can expect, and what tools they need to succeed in this brave new world.
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Multicultural Marketing: Unleashing Your Organization’s Purpose Through a More Diverse, Equitable Approach
Event Recaps August 9, 2022Erika Watson from Easterseals explains how the organization builds a multicultural marketing framework that authentically represents its purpose, shares its DEI&A vision, and resonates with target audiences.
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