Event Recaps
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ANA Releases 2022 Ethics Compliance Report
Event Recaps February 9, 2023ANA’s Senny Boone and Lisa Brown Shosteck explained results from the 2022 ANA Ethics Compliance Report, covering issues handled by the staff and Ethics Review Committee involving all modes of marketing — direct mail, digital advertising, and email.
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Artificial Intelligence and Ethical Considerations for Brands and Organizations
Event Recaps February 9, 2023Michael Gorriarán of Arjuna Solutions, a major Artificial Intelligence services provider for organizations, discussed the latest ethical challenges with AI and solutions that marketers may not have factored into planning for the upcoming year.
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Back to the Future: Big Data < Small Data
Event Recaps February 9, 2023Is there such a thing as too much data? The answer is YES. The days of collecting anything and everything are behind us. In this session, learn why focusing on big data is a losing game and why you should start thinking small.
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Citi Case Study: For the Love of Progress
Event Recaps February 9, 2023Citi discussed initiatives it has taken to improve diversity within the marketing department — including pay equity, new aspirational representation goals, diverse candidate slates and interview panels, and its decades-long engagement with Historically Black Colleges and Universities (HBCUs).
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Diversity Benchmark for the Advertising/Marketing Industry
Event Recaps February 9, 2023Every year since 2018, ANA has been benchmarking the gender and ethnic diversity among its members. The 2022 report, issued in November, reveals that representation of women in the industry overall and in leadership positions continues to be strong.
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How Grant Thornton Built a Brand-Building, Award-Winning Email Newsletter
Event Recaps February 9, 2023The Google search "how to create an email newsletter" returns 1,590,000,000 results. And just about all of them give poor advice (in our opinion). Todd Luchik, associate director of marketing automation at Grant Thornton, and Sara Hocking, brand experience director at Grant Thornton, hosted a "how to" session for email newsletters.
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How Not to Drown in the Web’s Sea of Sameness
Event Recaps February 9, 2023During a session at the 2023 ANA Email Evolution Conference, retail media research firm Future Commerce criticized the sea of sameness found in web design and offered an alternative approach.
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How to Create Indispensable Automated Email Journeys for E-Commerce Brands
Event Recaps February 9, 2023Claire Foster, manager of email marketing at Scout & Nimble, and Karen Talavera, founder and principal at Synchronicity Marketing, discussed real-life examples from Scout & Nimble, a luxury e-com retailer of professionally curated furniture and home decor serving both consumers and designers.
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How to Leverage Identity to Create Emails Your Customers Actually Want to Open
Event Recaps February 9, 2023How well do you really know your customers? Winnie Shen at Zeta Global and Kayla Brown at Hibbett explored how marketers can best leverage actionable intelligence to offer consumers more human, individualized experiences that deliver your brand with more efficiency and incremental growth.
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Privacy, Privacy, and Privacy: What’s Next in 2023
Event Recaps February 9, 2023Privacy continues to be the buzz word for regulators, legislators, and consumers. ANA’s Government Relations team shared what’s happening at the federal and state levels in privacy and forecasted where privacy will be heading in 2023.
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SHRM Cracks the Code in Use of Audience Segmentation Across Membership and Event Marketing
Event Recaps February 9, 2023SHRM is a vital resource for HR professionals, business owners, and companies' leaders worldwide. Since the pandemic, the organization adopted new tactics to provide the right message to the right audience at the right time in the channels where their different audience segments reside.
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ANA Ethics Update
Event Recaps February 8, 2023ANA’s Senny Boone provided an update from the ANA Center for Ethical Marketing on such initiatives as the ANA Privacy Shield Program, DMAchoice, and an affiliation with the Digital Advertising Alliance (DAA).
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Email + SMS — An Olympic Sunday Night Matchup
Event Recaps February 8, 2023NBC Sports shared how it launched its first SMS program in conjunction with Sunday Night Football coverage on NBC and Peacock.
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Email Excellence Center Awards Celebration
Event Recaps February 8, 2023At this celebration, we bring together the best and brightest in our field and honor their creativity, innovation, and excellence in email marketing. Meet the Stefan Pollard Email Marketer of the Year and the Email Marketer Thought Leader of the Year winners.
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Getting Great Creative from In-House Teams
Event Recaps February 8, 2023Porsche Cars North America is here to remind us that in-house teams of all sizes have the potential to deliver inspiring creative. The luxury automaker's in-house creative lead shared how his dedicated staff set the standard for Porsche Cars North America's visual identity.
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How A/B Split Testing in Email Can Power Brand-Wide Success
Event Recaps February 8, 2023Aimed at marketing professionals who would like to push the power of their email marketing, this session reveals how to leverage the testing ability of your emails to inform business decisions and increase conversions.
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How to Leverage a Customer Data Platform (CDP) to Improve Customer Satisfaction
Event Recaps February 8, 2023Ross Nizlek, director of CRM operations and strategy at Amtrak, provided a broad overview of Amtrak’s points-back loyalty program, discussing how the brand leveraged its customer data platform for implementation, how it has measured success, and key challenges that have arisen.
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How Will Generative AI Affect CRM?
Event Recaps February 8, 2023Paul Aaron, co-founder of and CEO at Addition, a generative AI partner, discussed the advantages AI lies poised to offer email marketers.
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In-House Optimization and the Financial Impact
Event Recaps February 8, 2023Boathouse's in-house specialist discussed strategies to optimize in-house teams and how those optimizations can lend themselves to a financial benefit for brands, especially those operating on reduced budgets.
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Keynote: Those Words, But Not Those Words
Event Recaps February 8, 2023The NAACP examined the significance of tailoring messaging to the audience it’s intended for.
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