Event Recaps
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Creating Connections Between Minority Businesses and Corporate America
Event Recaps November 7, 2022In this session, learn how the National Minority Supplier Development Council (NMSDC) creates connections between minority business enterprises and corporations to help them benefit from each other, stoking entrepreneurship and growing wealth for these systemically excluded communities.
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How AT&T Created “Lightning in a Bottle”
Event Recaps November 7, 2022Learn how AIMM has championed cross-industry collaborations including monumental DEIB/Marketing dialogues, created industry leading tools, mechanisms, and resources to advance greater inclusivity and equity, and maximized multicultural and inclusive segment insights for brand growth.
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Leading DEI Strategy
Event Recaps November 7, 2022Nikki Darden has been a champion of hiring and mentoring diverse talent throughout her career. As Citi's brand lead for DEI strategy, she regularly coaches others to understand cultural norms in an organization, while maintaining one's own individualism, to drive maximum value.
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Making Representation Authentic
Event Recaps November 7, 2022Meeckel Beecker of Shutterstock explained that true representation requires more than simply including diverse figures in your content; it also demands portraying those figures in a way that doesn’t suggest that they represent monolithic communities.
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Marc Pritchard’s Opening Keynote at the 2022 ANA Multicultural & Diversity Conference
Event Recaps November 7, 2022P&G’s Marc Pritchard shared seven habits all marketers must develop if they want to drive multicultural market growth. He also shared case studies that exhibit how P&G’s brands have incorporated some of these habits into their own marketing to increase engagement and sales with multicultural consumers.
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The Intersection of Marketing and Diversity, Equity, Inclusion, and Belonging Is Vital to Growth
Event Recaps November 7, 2022AIMM’s Lisette Arsuaga and Rondre Ashford shared results and key takeaways from the alliance’s 2022 edition of the Marketing/DEI Index report.
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The NFL and Multicultural Marketing
Event Recaps November 7, 2022During a session at the ANA’s 2022 Multicultural Marketing and Diversity Conference, the NFL described how it is diversifying its fanbase through the broadening of its influencer network and through Hispanic engagement — work complemented with diversity-led CSR and purpose-driven marketing efforts.
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Degree’s Inclusive Marathon in the Metaverse
Event Recaps November 6, 2022Degree presented on their groundbreaking metaverse marathon, featuring the hip-hop artist, Fat Joe. Learn how Degree deodorant brand has leaned into its purpose to inspire confidence in everyone to move more through the Metathon activation, while also challenging what it means to be inclusive in the metaverse.
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Turning Data into Value for Your Stakeholders
Event Recaps November 4, 2022PepsiCo’s Iwao Fusillo shared examples from his career of how data has been used to tangibly improve business outcomes at companies like the NFL, American Express, General Motors, and PepsiCo. He also gave a preview of what the future of data analysis looks like.
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Unlocking Growth Through Empathy
Event Recaps November 4, 2022Moët Hennessy shared how brands can use empathy as a strategic approach.
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BeReal: What Brands Need to Know
Event Recaps November 2, 2022Christina Goswiller, VP and group director of social and creative strategy at Digitas, provided a look at the emerging social media platform BeReal, reviewing its history so far, where it may be headed, and sharing some examples of how brands like e.l.f. and Chipotle are already making use of the platform.
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Fundraising Trends for 2023 — A Look Ahead
Event Recaps November 2, 2022Epsilon explored different donor segments nonprofits can target to stay afloat in the face of an impending recession.
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How the NFL Is Engaging the Next Generation of Fans
Event Recaps November 2, 2022The NFL is on a mission to be the most youth-focused, community-driven sports league across the globe. As viewing and engagement habits continue to evolve, the NFL is strategically meeting gen Z fans on their terms through its "helmets off" player storytelling, partnerships with talent and creators, and development of innovative experiences within the metaverse.
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Humanizing a Nonprofit
Event Recaps November 2, 2022Jewish Federation of Greater Atlanta shared the benefits and the process of humanizing a brand.
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The Five Lessons Intel Learned After 20 Years of Esports Partnership
Event Recaps November 2, 2022Intel and its partner in the gaming space shared five learnings on esports marketing derived from 20 years of experience.
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The Transformation of the Entertainment Opportunity for Brands
Event Recaps November 2, 2022Brands need to take a ground-up approach to content production, consider how storytelling and entertainment IP can unlock attention while creating new, sustainable models, and let go of preconceived notions surrounding existing entertainment genres.
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Using the Power of Social to Promote a Transition in the World’s Best-Selling Hiking Boot
Event Recaps November 2, 2022Jane Smith, senior director of digital marketing at Merrell, shared how her brand approached creating connections with a wider audience, sharing insights on a social media strategy that was powered by partnerships with influencers and the creation of a new community of hikers.
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What Marketers Should Look for in Ad-Supported Streaming Services
Event Recaps November 2, 2022At a November 2022 ANA Members-Only Conference, Roku identified key traits that ad-supported streaming services should offer if marketers are hoping to optimize their advertising with them.
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What Role Will NFTs Play in the Future of Entertainment?
Event Recaps November 2, 2022Major media companies and upstarts are exploring many of the same questions about NFTs that marketers are: what role will NFTs play in the future of entertainment, and how can I best simultaneously exploit and protect my valuable intellectual property in this new world?
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Is Attention the Currency of the Future?
Event Recaps November 1, 2022With firsthand experience using attention metrics to drive better advertising outcomes, marketers are beginning to explore attention as a currency. Earlier this year, MediaCom partnered with Adelaide, Kargo, and Google Display and Video 360 to launch the first programmatic campaign guaranteeing media quality with attention metrics.
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