Event Recaps
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E-Tailers and Retailers: Hot Topics and Risk Mitigation
Event Recaps November 8, 2022This fast-paced session covers hot and emerging topics for e-tailers and retailers, including the latest updates about sustainability advertising, influencers, loyalty programs, recurring subscription (auto-renewal) programs, and dark patterns, as well as best practices for compliance and risk mitigation.
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Everything Advertisers Need to Know About Digital Accessibility and the Law
Event Recaps November 8, 2022With more than 20 percent of the population self-identifying as having a disability, advertisers need to understand digital accessibility now more than ever. Corporations are adopting DEI and ESG initiatives, over 5,000 lawsuits have been filed in the last two years, and over 97 percent of top websites continue to have disability barriers.
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Food Law Marketing
Event Recaps November 8, 2022In this session, learn about the latest issues in food law marketing including food allergies, healthy food claims, and food labeling.
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Free to Cheat, or Fools Take Chances? Complying with the FTC’s Evolving Endorsement Guides
Event Recaps November 8, 2022Our panelists, bringing perspectives from brands, agencies, and platforms, share practical insights relating to compliance no matter what your role in the sponsored content ecosphere.
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Get Certified: Policy, Process, and Next Steps for Certifying Addressable Media Identifiers
Event Recaps November 8, 2022Representatives from the Digital Advertising Alliance and other experts shared information about the newly created certification process for Addressable Media Identifiers and the next steps for building consumer trust while safeguarding the core functionality of the advertising ecosystem.
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Hot Topics in Esports Advertising from Both Sides: Brands and Esports Organizations
Event Recaps November 8, 2022This panel discusses the latest trends and explores successful partnerships in esports from the perspectives of both brands and esports organizations.
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How AdChoices and Consent Management Platforms Can Work Together
Event Recaps November 8, 2022Lou Mastria, executive director of the Digital Advertising Alliance, provided an update on how Consent Management Platforms (CMPs) and AdChoices interfaces can work together.
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MarTech's Influence on CMO/CIO Collaboration, Operating Models, and Content Team Structures
Event Recaps November 8, 2022MarTech and digital success require cross-functional departments to come together in unprecedented ways. VShift’s Eric Feige offered emerging best practices and dove deep into practical steps that brands can take within their markets and in their organizations.
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Negotiating Platform and Technology-Enabled Agreements
Event Recaps November 8, 2022A panel of industry lawyers shared questions that companies should consider as they evaluate contracts with marketing technology vendors.
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Nuts and Bolts of NAD Proceedings
Event Recaps November 8, 2022Speakers explored the three different tracks the NAD uses to review advertising challenges, and provided details on how brands can submit and defend challenges.
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Prize Promotions 2022: New Paradigms for Consumer Promotions Using NFTs
Event Recaps November 8, 2022In this session, learn about the new paradigms for consumer promotions as the use of NFTs becomes more common.
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Sports Marketing Sports Betting, Daily Fantasy Sports, and College Athlete NIL Deals
Event Recaps November 8, 2022Experts discussed issues surrounding sports marketing including sports betting, daily fantasy sports, and college athlete NIL deals.
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Target: Growing the Circle Wider
Event Recaps November 8, 2022Target is driving hyper-relevance with diverse audiences by elevating moments that matter culturally.
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Update on the FTC
Event Recaps November 8, 2022During the ANA’s 2022 Masters of Law Conference, a panel of veteran lawyers convened to review recent developments at the FTC.
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Upstream Inclusion and The Launch of Glad’s Cherry Blossom Bag
Event Recaps November 8, 2022In 2022, Clorox launched Glad ForceFlexPlus Cherry Blossom, a pink, scented trash bag — “the most extra trash bag, ever.” The creative taps into the notion of being "extra" as a way to culturally resonate with people across different demographics and sociographics who value self-expression and creativity.
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Vendor Contracting: Preparing for CCPA Changes in Effect January 1, 2023 and Other Related Issues
Event Recaps November 8, 2022A panel of counselors from multiple brands and firms and a privacy expert shared information on looming changes to the California Consumer Privacy Act. They discussed some of the ways that brands and their advertising lawyers can prepare for them.
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Walking the In-House Counsel Tightrope
Event Recaps November 8, 2022Speakers discussed strategies for building a collaborative relationship between in-house lawyers and marketers.
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Welcome to Hollywood, Kids! Navigating Children's Advertising and Privacy on TikTok, YouTube, and the Metaverse
Event Recaps November 8, 2022A panel of experienced lawyers offered an overview of recent legislation and developments in influencer marketing relevant to marketers advertising to children. They also provided an array of useful tips for avoiding the use of so-called “dark patterns” and for managing child-directed advertising responsibly.
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What's Going on with Loyalty Programs? Techniques, Technologies, and Legal Traps
Event Recaps November 8, 2022Representatives from Venable LLP, Bilt Rewards, Uber Technologies, and Capital One Services discussed some of the newest developments in law related to loyalty programs.
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When Commerce Meets Charity: Developments in Cause Marketing
Event Recaps November 8, 2022Learn the latest developments affecting cause marketing, including charitable sweepstakes and the impact of California’s new online charitable fundraising platform law on CCV and donation-at-checkout programs.
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