Event Recaps
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An Agency Leader on the Future Media Model
Event Recaps February 16, 2023Jill Kelly, U.S. CEO at EssenceMediacom, shared four tenets to help guide modern media agencies.
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Analysis of and Predictions for Marketing, Media, and Adtech
Event Recaps February 16, 2023Arete Research drew on a wealth of data to offer observations about the present state of marketing, media, and advertising technology, as well as numerous predictions about the near-term future.
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Creating Next-Gen Fan Engagement
Event Recaps February 16, 2023At the ANA’s 2023 Media Conference, the NFL described how its marketing strategy prioritizes social causes and a careful attention to fan journeys.
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From Adolescence to Adulthood — What’s Next for Retail Media Networks
Event Recaps February 16, 2023Kristi Argyilan from Albertsons Media Collective and Marie Casimir from Bimbo Bakeries USA discussed retail media networks and how they work best for the retailer, brand, and shopper.
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Optimizing the Customer Journey via Data
Event Recaps February 16, 2023During the 2023 ANA Media Conference, automotive retailer and service provider AutoNation explained its approach to managing customer data and leveraging it to help shape customer journeys.
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Resetting the Bar on Brand Communications
Event Recaps February 16, 2023In this session, Marc Pritchard talks about why he remains passionate about elevating the productivity and transparency of the media supply chain and the need to make media experiences truly superior for consumers in ways to create growth and value for companies and the industry overall.
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What All Marketers Can Learn from Highly Regulated Industries
Event Recaps February 16, 2023In this session Tracy-Ann Lim shared learnings and best practices of how the largest bank by asset size in the U.S. goes to market and brings compelling and compliant messaging to audiences and customers in socially, fiscally, and fiduciary responsible ways.
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Why Scaled Human Attention Metrics Matter
Event Recaps February 16, 2023Dr. Karen Nelson-Field, founder and CEO of Amplified Intelligence, demonstrated how scaled human attention data works, better predicts and drives business outcomes, and equalizes the delivery and impact of an impression.
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Connecting the Dots: High Value Data Science Actions and Offline Sales
Event Recaps February 15, 2023Johnson & Johnson shared how it identified high value activities on its website that correlated with offline sales. The organization also discussed data analysis enhancements that made the analysis possible and how some of the use cases that their insights enabled were implemented into marketing efforts.
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Fusing Sustainability and Profit
Event Recaps February 15, 2023At a February 2023 meeting of ANA’s Sustainability Committee, Jeff Fromm, author of The Purpose Advantage, advised brands on how to integrate a commitment to sustainability with the wholesome pursuit of profit.
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Investment with Diverse Media Suppliers
Event Recaps February 15, 2023According to recent ANA research, while there has been an increase in interest from the marketing/advertising community in supporting diverse suppliers, the increase in investment hasn't caught up. Why the gap? Speakers in this session discussed the challenges and opportunities of investing with diverse media suppliers.
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Making Media More Sustainable
Event Recaps February 15, 2023Ad Net Zero has the mission of unifying the advertising industry around a common measurement framework, tools, practices, and actions to reduce the carbon impact of producing and distributing advertising to real net zero.
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Socially Conscious Media
Event Recaps February 15, 2023Learn how Beam Suntory is connecting with consumers through insights-driven media, acknowledging the impact that media and marketing can have on society, including diverse and empathetic voices in its storytelling, and ensuring the media that it funds does the same and is honest, decent, and transparent.
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Strengthening Feedback and Measurement Architecture for the Modern Marketer
Event Recaps February 15, 2023Boston Consulting Group shared tips for how to create a decision-making framework that aligns key stakeholders and that uses the right set of analytic signals to create marketing budgets and determine how those budgets will be allocated.
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Supercharging Social: Maximizing Investment in Content Marketing
Event Recaps February 15, 2023Moya Fry, senior consultant at R3, provided an overview of the two most common paths brands take when working with influencers, how content can be leveraged during all phases of the purchase funnel, and case studies on how other brands have found content marketing success.
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The Seven Functional Building Blocks of Great Marketing Analytics Teams
Event Recaps February 15, 2023Marketbridge’s Andy Hasselwander shared seven functional capabilities of analytics teams that will drive success and elevate the way in which the team is perceived across the rest of the organization.
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Data Clean Rooms: How to Unlock Value and Drive Business Growth Through Data Collaboration
Event Recaps February 13, 2023In this session, Habu discussed clean rooms, how they work, and the value they deliver.
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How Hyundai Drives an Electrified Lifestyle for Black Consumers
Event Recaps February 10, 2023In this session, Hyundai shared how it drove mass engagement, consideration, and excitement among African American consumers for the 2022 IONIQ 5, its award-winning electric vehicle.
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How the Auto Industry Can Partner with Creators to Show Up Big in Culture and Drive Sales
Event Recaps February 10, 2023In this session, Influential, an influencer marketing company, shared general insights on how automotive manufacturers can partner with influencers.
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How Turtle Wax Had Its Best Sales Year with a Four-Year-Old Product on TikTok
Event Recaps February 10, 2023In this session, Zeno Group shared how it worked with Turtle Wax for a campaign that scored the brand its best sales year ever, with help from a four-year-old product promoted by influencers on TikTok.
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