Event Recaps
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Triscuit’s Unapologetically Wholesome Partnership with Gordon Ramsay
Event Recaps March 1, 2023The Triscuit brand explained how it capitalized on a celebrity spokesperson to ignite excitement for its crackers.
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Beyond Rock: Diverse Artists and Genres
Event Recaps February 28, 2023Rock & roll is a diverse and inclusive art form that mirrors and shapes the times. Artists have been a voice of change and advocates for social justice for generations, and the Rock & Roll Hall of Fame shares this through their intentional curation of exhibits, programs, and outreach.
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Cleveland Cavaliers: Unique Culture and Commitment to Social Issues
Event Recaps February 28, 2023The Cavaliers have a long-standing respect and appreciation for multicultural segments, diversity, and inclusion. In this session, learn why diversity is the collective mixture of their fans, team members, properties, teams, and partners characterized by their differences and similarities.
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Sherwin-Williams Path to Strengthen Their Multicultural Efforts
Event Recaps February 28, 2023For more than 155 years, Sherwin-Williams has been an industry leader. The company has been on a multicultural journey for quite some time, but it remains focused on continuously enhancing its efforts for greater impact.
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State of Hispanic Wealth
Event Recaps February 28, 2023Jason Riveiro, executive director and COO of the National Association of Hispanic Real Estate Professionals (NAHREP) and adjunct professor at University of Cincinnati's Lindner College, offered a macroeconomic view of how Latinos are faring when it comes to wealth creation.
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The Café Bustelo Story
Event Recaps February 28, 2023Inspired by deep Latin roots, Café Bustelo was one of the first coffee roasters to cater to all Latino communities. Today this iconic brand is well-known everywhere. In this session, learn more about their story and how they market effectively.
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World Class Care Around the World
Event Recaps February 28, 2023In 100 years, Cleveland Clinic has grown from a small hospital in Ohio to a global enterprise. With new markets stretching to places like London and Abu Dhabi, the same marketing communications playbook does not apply. Learn how they've adapted the brand in national and international markets, while staying true to the mission.
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FTC Rulemaking on Impersonation and Noncompetes
Event Recaps February 23, 2023At a February 2023 meeting of the ANA Legal Affairs Committee, FTC observers from Kelley Drye & Warren drew attention to the fact that the governmental organization is shifting its attention from case-by-case enforcement toward more aggressive rulemaking.
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Introduction to the Media Rating Council
Event Recaps February 23, 2023At a February 2023 meeting of ANA’s Legal Affairs Committee, the Media Rating Council gave an overview of its mission and some of the considerations it is grappling with in the face of data-privacy regulations’ impact on the measurement landscape.
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The State of Shopper Marketing 2023
Event Recaps February 23, 2023Olga Yurovski, CEO and founder of Shopperations, discussed the latest on the evolution of shopper marketing and the critical skills marketers need to succeed in the shopper marketing arena.
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ABM and the Cure to the Marketing Silo
Event Recaps February 22, 2023KPMG discussed how its ABM program evolved to better align with and support the business to create and capture value.
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Modeling Inclusion Behavior: How the Research Marries Up to the Practice
Event Recaps February 22, 2023While recruiting diverse talent into the industry is crucial, companies must also create a culture of inclusion to ensure that diverse talent feels that strong sense of belonging to want to stay.
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Creating Meaningful Event Connections with Consumers
Event Recaps February 21, 2023At a February 2023 meeting of the ANA Sponsorship and Experiential Marketing Committee, Penguin Random House shared its approach to event marketing.
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Walmart’s Approach to Experiential Marketing
Event Recaps February 21, 2023Walmart described its Makers’ Studio initiative, an experiential activation celebrating Black “Makers” and entrepreneurs across music, fashion, beauty, and food.
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Creating Personalized Customer Journeys Through Audience Segmentation and Content Marketing
Event Recaps February 17, 2023Kaiser Permanente’s Franklin Parrish shared how his team used an “inside out” marketing approach to develop a multi-faceted, cross-media campaign that featured customized messaging and content that catered to each of the brand’s target audiences.
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Cross-Media Measurement: Driving Change Through Industry Alignment
Event Recaps February 17, 2023A panel of experts and Cross Media Measurement initiative representatives discussed the power of industry alignment, the progress Cross Media Measurement has made over the past 12 months, and the roadmap for 2023 and beyond.
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Ford Equation: New Product + Diverse Audiences = Business Growth
Event Recaps February 17, 2023Ford shared how it positioned its Ford Maverick truck as a lifestyle vehicle capable of meeting the needs of a diverse, urban target.
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Media Is the Flywheel of Marketing Integration
Event Recaps February 17, 2023In this session, Forrester's Jay Pattisall shared how dramatic shifts in consumer behavior over the past two years, and the collision of media and commerce in nearly every industry, requires a media-first reset for brands and agencies to optimize holistic marketing management.
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Media Leaders Speak Out
Event Recaps February 17, 2023Forward-thinking media leaders from Logitech, Bloomberg Media, and Boehringer Ingelheim Pharmaceuticals shared solutions for how they are addressing some of the most important challenges facing the industry today.
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Molson Coors on Penetrating Culture
Event Recaps February 17, 2023Molson Coors shared its partnership strategy, and how the brand identifies the right spaces to connect with consumers.
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