Event Recaps
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Modernizing the 2022 SAG-AFTRA Commercials Contract
Event Recaps November 9, 2022This panel discusses differences between the 2022 Contract and past contracts, how the contract was designed to keep pace with the industry, experiences working with the contract and Union talent, and more.
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Navigating a Sea of Change: Addressable Advertising and Media
Event Recaps November 9, 2022This session dives into the myriad state laws and FTC regulations in place and being considered and will help marketers understand how to navigate these and effectively communicate to their audiences.
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Navigating Legal Risks and the Effective Use of Outside Counsel
Event Recaps November 9, 2022A panel featuring in-house counsel for Whole Foods and Hertz and outside counsel discussed the struggle between successful marketing and the risk of class action lawsuits, providing real world examples of what their brands and law practices are doing to keep brands out of hot water.
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New Frontiers of Advertising
Event Recaps November 9, 2022This session looks at new and emerging forms of advertising, as well as new challenges to more established methods — and speakers discuss a framework for approaching advertising to clients in a brave new world.
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NFTs and Luxury Brands/Goods
Event Recaps November 9, 2022What are NFTs? Why should we care about them? And how can we use them to protect luxury brands and goods? Explore current trends in NFT usage and popularity, brand trademark registration strategies, and the use of blockchain to authenticate legitimate luxury goods.
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Privacy Enhancing Technologies (PETS)
Event Recaps November 9, 2022Privacy Enhancing Technologies (PETS) are an essential part of the future of personalized advertising. In this session, learn what they are, the current industry efforts in development, and some of the legal and regulatory considerations.
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Promoting ESG Performance: Risks and Rewards
Event Recaps November 9, 2022In this session, speakers focus on the risks companies face as they embark on communications regarding their Environmental, Social, and Governance (ESG) efforts, with a particular focus on the social and governance aspects of the ESG ecosystem.
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Relationships at the Heart of the Marketing Mix: Lessons from Pizza Hut’s Influence Strategy
Event Recaps November 9, 2022At a November 2022 Influencer Marketing Committee meeting held by the ANA, Pizza Hut and its agency RQ described how they cultivate relationships with and work with three types of influencers: superfans, creators, and celebrities.
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Snoop Dogg and Martha Stewart Light Up with BIC
Event Recaps November 9, 2022At a November 2022 meeting of ANA’s Influencer Marketing Committee, BIC’s Jeany Mui explained how her brand capitalized on the unlikely influencer duo of rapper Snoop Dogg and home décor icon Martha Stewart to highlight the diverse uses of an innovation in the lighter category.
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Surveys in False Advertising Cases
Event Recaps November 9, 2022During a session held at the ANA’s 2022 Masters of Law Conference, a panel of experts discussed the use of surveys in a variety of legal contexts, from the duties of in-house counsel to assessing liability and damages.
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Vendor Risk: Essential in the Changing Vendor Compliance Landscape Session Presentation
Event Recaps November 9, 2022The vendor compliance landscape is changing globally. Learn what you need to know and what you need to do to mitigate vendor risk and ensure vendor privacy compliance.
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Advertising Legal Ethics
Event Recaps November 8, 2022This session is an in-depth discussion of the ethical considerations under the American Bar Association Model Rules of Professional Conduct that lawyers must address in advertising.
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Banner Health on Being Representative and Inclusive in Health Care Communications
Event Recaps November 8, 2022Banner Health shared how it engages the multicultural segment, specifically Hispanics, amid growing distrust for the health care system.
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Basics of Advertising
Event Recaps November 8, 2022Kelley Drye & Warren LLP and Kendra Scott explored basic issues in advertising law, including claims, puffery, substantiation, comparison, disclosures, endorsements, and reviews.
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Best of the B2 Awards — Part I
Event Recaps November 8, 2022In this presentation, National Grid's Janae Jones and Mower's Ashley Montanaro shared the case study, "More Opportunities in More Places" Commercial & Industrial Energy Efficiency Program, which created awareness for National Grid commercial customers on the variety of energy efficiency programs available.
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Best of the B2 Awards — Part II
Event Recaps November 8, 2022Smita Reddy, U.S. Brand Chair at Edelman, shared the Degree case study, Trainers for Hire, which showcased Degree’s mission to make movement accessible to everyone and tackled the issue of representation by becoming an ad hoc recruiting department for the fitness world.
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Consumer Privacy: What You Need to Know About the New State Privacy Laws (Part 1)
Event Recaps November 8, 2022A panel of experts reviewed the basics of various privacy and cybersecurity laws across the United States, including which businesses are beholden to laws now and under new expansions coming in 2023, what counts as personal information for consumers, and disappearing exemptions.
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Consumer Privacy: What You Need to Know About the New State Privacy Laws (Part 2)
Event Recaps November 8, 2022After a review of the fundamentals, stay with the privacy panel for a deep dive into compliance questions keeping marketers up at night. In Part 2, we focus on opt-outs, targeted advertising, automated decision-making, and operationalizing compliance under the various state privacy laws.
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Defining the Formula for a Successful Multicultural and Inclusive Marketing Strategy
Event Recaps November 8, 2022During a session at the ANA’s 2022 Multicultural Marketing and Diversity Conference, a panel of industry insiders shared advice for how to mount an inclusive marketing strategy.
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Driving Brand Growth Through Cultural Effectiveness Measures
Event Recaps November 8, 2022AIMM representatives showcased the organization’s Cultural Insights Impact Measure, which proves the power of infusing cultural relevance into advertising. CarMax’s Clary Leffel provided examples of how her brand has used cultural relevance insights to target various demographics and strengthen the business’s bottom line.
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