Event Recaps
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Staying on the Cutting Edge Through Analytics Adoption at Hilton
Event Recaps March 15, 2023Representatives from Hilton discussed how they transformed their brand’s marketing measurement — including a critical shift in how they viewed KPIs — by shifting to marketing mix modeling.
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The Decision to In-House Marketing Measurement: Key Ingredients for Success
Event Recaps March 15, 2023Learn how Inspire Brands and Ekimetrics partnered to internalize MMO, the key lessons from the journey, and how they are successfully empowering the growth of their business through the capability.
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Transforming How We Work
Event Recaps March 15, 2023An overview on how Georgia-Pacific is unlocking the value potential of all associates through greater data accessibility, self-service applications, and the knowledge and skills needed to make more informed decisions faster, while dedicating fewer resources to low value manual tasks.
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Hellmann’s Mayo Tackles Food Waste
Event Recaps March 14, 2023Hellmann’s shared how it appealed to millennials through a purpose-driven campaign encouraging consumers to reduce food waste.
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Sustainability — Addressing the Intent to Action Gap
Event Recaps March 14, 2023Burt’s Bees and Hellmann’s shared how they leveraged Public Good Software’s sustainability campaign framework to compel consumers to take eco-friendly actions.
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The Future of Work: Forging an Inclusive Economy
Event Recaps March 14, 2023In collaboration with Ford Foundation and Women in Informal Employment: Globalizing and Organizing (WIEGO), The Guardian created an immersive interactive branded content piece to drive awareness of the informal economy and its impact on communities worldwide.
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Boston Scientific: How to Measure the Value of In-House Resources to Your Organization
Event Recaps March 9, 2023Boston Scientific shared how it improved its partner satisfaction, platform cost efficiencies, and time-to-market by in-housing some of its marketing.
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Hallmark: Developing a Consistent Brand Strategy
Event Recaps March 9, 2023Hallmark shared how it creates quarterly playbooks and style guides in an effort to create cohesive marketing across all of its umbrella brands.
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UL Solutions: Our Centralized Approach and Winning Strategy for Translations
Event Recaps March 9, 2023Do you use multiple vendors for translations? Are you not getting the quality you want out of your translations companies? Mandy Janicki, senior manager of UL Solutions’ Creative Studio, shared how UL not only centralized their translations approach but also increased the quality.
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Around the World with 80 Creators
Event Recaps March 8, 2023Megumi Robinson, VP at Belle Communication, shared how her organization helped The Halal Guys launch its new meatless gyro by building an influencer campaign that leveraged 80 content creators, mostly of the micro variety, to help the brand reach new audiences.
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Sonesta Uses a Self-Aware Campaign to Elevate Brand Recognition
Event Recaps March 8, 2023Sonesta Hotels reviewed its first-ever awareness campaign, which came after a period of impressive growth for the hospitality brand and leveraged a partnership with a Hollywood actress who also had a name recognition issue.
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A Commitment to the Community Drives Airbnb’s Brand Building Success
Event Recaps March 2, 2023Airbnb.org is a nonprofit organization that connects people to temporary housing and resources in times of crisis. In this session, Dupé Ajayi walked through one of their purpose-driven marketing campaigns which affected the Ukrainian Refugee Response.
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A Winning Game Plan: The NFL’s Approach to Gaming
Event Recaps March 2, 2023This session provided an inside look into the NFL’s vast portfolio of video games. Dig into new, innovative advertising methods to engage consumers through video games and the metrics to look for as a result.
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Colorado Privacy Act and Postal — Policy Issues for Nonprofit Review
Event Recaps March 2, 2023In this session, learn about this impact of the Colorado Privacy Act on nonprofit organizations as well as looming issues for direct mail with the USPS and changes in Washington.
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Getty Visual LGBTQ+ Storytelling
Event Recaps March 2, 2023Getty Images developed an LGBTQ+ collection of images and a guidebook for its use with GLAAD. The company shared best practices for visual storytelling to help marketers and creators identify and leverage imagery that accurately reflects the LGBTQ+ community in all aspects of their identity.
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How Pantene Celebrated Transgender Women
Event Recaps March 2, 2023Pantene shared how it is providing visibility and hope to the community through Isa, a transwomen — giving her the Quinceañera celebration she never had.
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How PepsiCo Unlocks the Power of Gaming
Event Recaps March 2, 2023In this session, learn how PepsiCo is tapping into new and emerging platforms and using a 360-degree approach to reach consumers and add value to their overall gaming and digital experience through a future-focused lens.
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TikTok Works
Event Recaps March 2, 2023The TikTok Marketing Science team presented research compiled from Kantar, Nielsen, NCSolutions, Fairing, and more to show how TikTok generates business outcomes, unmatched product discovery, and effective brand building.
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What to Expect from the Cookieless World?
Event Recaps March 2, 2023Wiland shared a brief overview of cookies, including their significance in digital marketing and the new identity markers that will replace them in the data world.
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How Neutrogena Took to TikTok and Connected with Gen Z Culture
Event Recaps March 1, 2023At a March 2023 meeting of the ANA’s Influencer Marketing Committee, Neutrogena discussed how to connect your brand with culture and specifically with the culture of younger generations.
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