Event Recaps
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Measuring the Power of Social Advertising with Location Technology
Event Recaps November 16, 2022In this session, Foursquare’s VP of Client Solutions, Greg Fatica, discussed how leading brands are using location technology to understand the real-world impact of their social advertising and ultimately to better plan and optimize across the evolving social landscape.
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Performance and Purpose Through Content
Event Recaps November 16, 2022Lysol’s Whitney Braddock shared how her brand used the pandemic as an opportunity to launch an ongoing content series that eschewed short-term sales strategies in favor of educating consumers and making them aware of all the ways they could stop COVID-19’s spread, even beyond using Lysol.
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Brand Engagement 360: Marketing in the Era of ESG and Stakeholder Capitalism
Event Recaps November 15, 2022In this session, learn how to help enhance brand equity, sales, and loyalty by addressing the interests of all stakeholders, not only shareholders, in external and internal marketing, and also by providing brands, travel experiences, and engagement services to the $500 billion engagement marketplace.
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CTV: A Massive Transformation That’s Occurring Right Before Our Eyes
Event Recaps November 15, 2022CTV is the buzzy topic of the day, but is the juice worth the squeeze? In this session, learn why CTV is having an outsized impact on the market now.
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Dorman Products: How BuzzWagon Organizes and Prioritizes
Event Recaps November 15, 2022Dorman Products shared how it transformed its small creative services department into an in-house creative agency named BuzzWagon.
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How The Meteoric Expansion of the Retail Media Ecosystem and the Social Commerce Revolution Are Reshaping the Future of Brand Marketing as We Knew It
Event Recaps November 15, 2022In this session, learn how the faces of commerce and brand building are intertwining and driving an unprecedented transformation for which branded commerce media emerges as the biggest digital paradigm shift since programmatic.
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In-Housing Programmatic Media
Event Recaps November 15, 2022Programmatic ad spending in the U.S. is projected to be $220 billion in 2022 and grow to $300 billion by 2024. Many marketers now invest more in programmatic — primarily digital display and digital video — than anywhere else. Amy Bartle shared the TaxAct approach to in-housing programmatic media.
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Privacy’s Impact on Big Tech and Why It’s Important to Advertisers
Event Recaps November 15, 2022USAA’s Brad Dolian discussed how advertisers must be both proactive and reactive in how they navigate the challenges of privacy and the tech companies.
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Supplier Diversity in Advertising and Marketing
Event Recaps November 15, 2022The importance of supplier diversity has increased significantly over the past year, as has spending with diverse suppliers. In addition to the challenges, this session explores areas including the benefits, spend, goals, and measurement of supplier diversity with a focus on media.
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Tap Your In-House Superpowers
Event Recaps November 15, 2022WBC Advisors recommended three ways in-house agencies can improve creative workplaces.
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Advertising Litigation Developments
Event Recaps November 10, 2022This session addresses significant developments over the past year in advertising litigation, including consumer fraud class actions, Lanham Act cases, and NAD challenges.
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First Chair Litigator's Perspective: What Advertising, Intellectual Property, and Privacy Litigations Will Look Like in the Era of Web3 and the Metaverse
Event Recaps November 10, 2022This panel combines a first-chair litigator overview on how blockchain technologies are bound to affect all things litigation (from service of process to jurisdiction to managing IP, marketing, and privacy risks) with unique in-house perspective.
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Immersive, Connected, Decentralized: The Promise and Disruption of Web3
Event Recaps November 10, 2022This presentation discusses various promises and challenges presented by the immersive experiences made possible by Web3 (like the metaverse), including privacy and data collection considerations, intellectual property ownership and licensing, and more.
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A Deep Dive into the Regulatory Challenges Marketers Face in 2022 and Beyond
Event Recaps November 9, 2022This session highlights some of this year’s most significant legal and regulatory developments and the challenges they present for marketers in both the real and virtual worlds.
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Advertising Year in Review
Event Recaps November 9, 2022From compliance to legal risk and the latest trends in advertising and marketing law, Ron Urbach takes us inside The Inverse Universe: Riddle of the Pyramid, where enduring truths compete with current uncertainties.
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Branded Entertainment
Event Recaps November 9, 2022Speakers in this session discuss legal strategies brands consider during the development, production, and distribution phases of branded entertainment project.
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Consumer Class Actions
Event Recaps November 9, 2022In this session, take a deep dive into trends over the past year, including types of challenged claims and defense strategies at all stages.
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FTC Regulatory Trends in Social Media Marketing and Consumer Reviews
Event Recaps November 9, 2022This panel featured diverse perspectives from industry veterans and Serena Viswanathan in the FTC's Division of Advertising Practices. The panelists examined regulatory trends in social media marketing and online disclosures, as well as what marketers can expect given the FTC's proposed updates to the Endorsement Guides.
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Get Your Brand’s Groove On
Event Recaps November 9, 2022A panel of experts from both independent firms and the brand side reviewed music in advertising, including performers’ rights, different types of music licenses, how to engage cover artists, and key things to know when preparing to negotiate for the rights of a song with a publisher or record label.
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Global Green Marketing Issues
Event Recaps November 9, 2022Members of the Global Advertising Lawyers Alliance discussed various cases concerning sustainability claims and how regulatory authorities adjudicated against them.
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