Event Recaps
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Direct Mail Creative ... All Hail or Epic Fail? Celebrating the Wins and Learning from the Losses
Event Recaps November 30, 2022In this session, Matthew Fey, vice president and creative director at J.Schmid & Assoc. Inc., provided an honest, amusing, and sometimes painful examination of why some creative efforts yield spectacular successes and why others...well, not so much.
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Innovations in Direct Marketing and The Future of Catalogs
Event Recaps November 30, 2022John Puterbaugh, Ph.D., executive director of advanced media and innovation at Quad, outlined technologies that are enhancing the direct mail and catalog experience and provided some tips for how marketers can best leverage them to drive consideration and sales.
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Media Procurement in an "Unboss" Culture
Event Recaps November 30, 2022Representatives from Novartis reviewed the organization’s “unboss” culture — which aims to empower employees to be more innovative and collaborative — and explained how this culture has been applied across its complex procurement function.
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Mobile Barbershop Brings Broadway to the Boroughs
Event Recaps November 30, 2022As the producers of the Thoughts of a Colored Man were preparing to stage the play on Broadway, they enlisted the agency AKA to assist them in promoting the production to a diverse audience in boroughs outside of Manhattan through experiential marketing.
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Sponsorships and the Power of Synergy
Event Recaps November 30, 2022Larry DeGaris, executive director, Medill Spiegel Research Center at Northwestern University, highlighted the powerful marketing synergies that sponsorships can deliver.
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The Pandemic Response of Sephora’s Experiential Marketing
Event Recaps November 30, 2022Sephora explained how it adapted its approach to experiential marketing to meet the demands foisted on it by the COVID-19 era.
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The Paper Market: Status and Forecast for 2023
Event Recaps November 30, 2022Lindenmeyr Munroe, a leading paper distribution company, provided an update on the paper market.
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USPS’s Informed Delivery and the Pandemic Response
Event Recaps November 30, 2022The United States Postal Service described how its Informed Delivery technology works and how the organization used it to support the U.S. government’s response to the pandemic.
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What’s New in Agency Compensation
Event Recaps November 30, 2022Dave Beals, CEO at JLB + Partners, provided a summary of the key insights and takeaways from the 18th edition of the Trends in Agency Compensation research report.
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Five Keys to Brand Purpose and How to Avoid Purpose Washing
Event Recaps November 29, 2022CSL Behring shared five principles to brand purpose and avoiding purpose washing.
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How to Thrive as a True Purpose Brand: Key Success Factors
Event Recaps November 29, 2022FullSurge explored what it means to be a purpose-driven brand and offered recommendations for defining and activating a brand’s purpose.
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If You Want to Go Far, Go Together
Event Recaps November 29, 2022Truth Initiative shared a series of case studies demonstrating how it partnered with brands to fight tobacco use.
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Talking About the Unmentionables
Event Recaps November 29, 2022The Crohn’s & Colitis Foundation shared how it developed a PSA campaign and restroom finder app to destigmatize and support people suffering from Crohn’s disease or ulcerative colitis.
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An LGBTQ+ Cultural State of the Union for Brands
Event Recaps November 22, 2022As marketers, we all aspire to connect with culture, to celebrate it, or even create it — but most trail behind it. Cultural strategy pioneer Nic Allum and Kate Wolff, Lupine Creative CEO, introduced Do the WeRQ, a rising platform for queer advocacy and share-of-voice in marketing.
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LGBTQ+ and the Future of Consumer Expectations
Event Recaps November 22, 2022Do the WeRQ and DISQO have partnered for two years running to benchmark receptivity to LGBTQ+ advertising content. This year they also looked at consumers' expectations as related to brand purpose and social activism. Marketers have long discussed that addressing the LGBTQ+ audience with relevant and authentic messaging is imperative for brand growth.
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Building Better Agency Relations
Event Recaps November 17, 2022Agency reviews and scoping are top of mind for agency relations professionals this time of year. Heather Kaster, director of marketing services at Beam Suntory, and Julie Backer, senior manager of strategic partnerships at Target, shared the approaches they take to enhance and improve the client/agency relationship to obtain the best business results.
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Humanity Marketing: Combining Data and Emotions to Make Powerful Human Connections
Event Recaps November 17, 2022When it comes to making marketing decisions, data insights have proven that making a true human connection based on emotions is far more effective than relying on data and logic alone.
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Shaping Agency Future Together
Event Recaps November 17, 2022Bruno Gralpois, co-founder and principal of Agency Mania Solutions, shared existing advertising and partnership trends, which ones are likely to stick or vanish, and their implications on client/agency partnerships in 2023 and beyond.
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How Land Rover Partnered with A+E Networks to Promote a New Truck
Event Recaps November 16, 2022Representatives from A+E Networks and Z Media Ventures’ Jim Zarchin gave an inside look at how they used content to promote the Land Rover Defender, covering how multiple brands came together to create a powerful piece of content that captured viewer attention and drove business results.
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Leading with Purpose: Creating a Positive Impact for Clients
Event Recaps November 16, 2022Today, law firm CMOs are now understanding that clients are shaped by the brands that they interact with every day, raising clients’ expectations and driving fierce competition in an industry already struggling with differentiation.
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